75. Buffing Toward A Billion with Soft Services
Jul 09, 2022•1 hr 21 min
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Episode description
The fellas welcome Soft Services co-founders Rebecca Zhou and Annie Kreighbaum to the pod to discuss all things body-care. From breaking down the most common causes of body acne to discussing their approach toward marketing to men, the DTC pioneers walk us through their products, how their solutions could be worth a billion dollars, and their unique approach to creative development and packaging. The gang also gets into Annie’s ITG era, Biologique Recherche slander, insider scoops, stashing excess skincare at your SO’s place, endlessly tinkering with your brand, sulfur, and much, much more.
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