This week, I’m reflecting on our new brand and why we are so excited about the next chapter. I want to share the branding journey with you to highlight the lessons we learned along the way. I hope that our story will inspire you and give an introduction to our new company and the philosophy behind it. What You Will Learn in This Episode: Why we decided to merge two brands, and how the Travel Alliance Partnership will be an economic development partner for destinations What the rebranding process...
Apr 17, 2024•35 min•Ep. 374
A thirty-two-year veteran of the Travel & Tourism industry, Amir Eylon leads the entire team at Longwoods International, responsible for the development and execution of all facets of the organization, from program development to customer acquisition and retention. He joined Longwoods in 2015 from his previous role as Vice President, Partner Engagement with Brand USA, the public-private partnership serving as the destination marketing organization dedicated to increasing international visita...
Mar 27, 2024•55 min•Ep. 373
Greg Takehara has been the CEO of Tourism Cares since 2019. He previously served on its Board, acting as its Chairman before becoming CEO. Prior to Tourism Cares, Greg was the President of Trip Mate, Inc., a travel insurance administrator. He began his thirty-five year career in the travel and tourism industry at The Mark Travel Corporation, where he served as General Counsel. Greg serves on the Board of the US Travel Association and has served on the Boards of NTA and the IGLTA Foundation, as w...
Mar 20, 2024•46 min•Ep. 372
JoAnna Haugen is an award-winning writer, consultant, speaker, and solutions advocate who has worked in communications-related positions in the travel and tourism industry her entire career. She is also the Founder of Rooted, a solutions platform at the intersection of sustainable tourism, social impact, and storytelling. Through Rooted, JoAnna helps tourism professionals decolonize travel experiences and support sustainability using strategic storytelling. In 2021, Newsweek named JoAnna a winne...
Mar 13, 2024•46 min•Ep. 371
Paul Roetzer is the Founder and CEO of Marketing AI Institute; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Marketing AI Show podcast; and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune ...
Mar 06, 2024•38 min•Ep. 370
Adam Stoker is the Co-Founder, President, and CEO of Relic, a full-service destination marketing agency. For over 15 years, Adam has excelled in the leisure travel, stakeholder engagement, and destination branding spheres. Immersed in the world of tourism, Adam has spent time as a member of the Utah Tourism Industry Association Board. He is a frequent speaker and collaborator at industry events nationwide, speaking at the Utah Tourism Conference, Texas Travel Summit, several Destinations Interna...
Feb 28, 2024•51 min•Ep. 369
Rowena Sahulee is a marketing executive with over 20 years in the dual realms of tourism and economic development. She has worked in marketing functions at organizations such as Circle Line Statue of Liberty Ferry and Harbor Cruises, the first concessionaire to the Statue of Liberty. The Greater Houston Partnership, the main business organization in the Houston, Texas, 10-country region. Choose NJ, the economic development marketing organization for the State of New Jersey. After Choosing NJ, sh...
Feb 21, 2024•50 min•Ep. 368
This week we’re coming to you directly from the ABA Marketplace in Nashville, where I’m talking to eight amazing travel industry experts about why there’s a sense of energy and forward focus in 2024. They share more about the experiences visitors to their destinations are requesting and dig into the importance of authenticity and making genuine connections between visitors and locals. In this episode, you’ll hear from these travel and tourism industry leaders: Lorey Hall: Leisure Sales Manager, ...
Feb 14, 2024•1 hr 6 min•Ep. 367
This week, the podcast is coming to you from the ABA Marketplace in Nashville, where nearly 3,000 tour and travel professionals convened to learn and network with their peers. From indigenous experiences in Alberta to the revitalization of destinations like Philadelphia and Branson, this episode is packed with valuable perspectives on collaboration, envisioning the future of travel, and the power of personal connections in the tourism industry. In this episode, you’ll hear from these extraordina...
Feb 07, 2024•1 hr 12 min•Ep. 366
Nicole Mahoney is an entrepreneur, speaker, and podcast host with a passion for business. She’s the Founder of Break the Ice Media, a PR and digital marketing agency specializing in the travel, tourism, and hospitality industry, and also serves as the CEO of Travel Alliance Partners. In her weekly podcast, Destination on the Left, launched in 2016, she interviews tourism professionals from all over the globe on creativity and collaboration. On this episode of Destination on the Left, I’m talking...
Jan 31, 2024•13 min•Ep. 365
Kylie Kullack, the Head of Client Engagement at Struck, is a dynamic leader in the realm of brand transformation. Her extensive experience spans diverse sectors, including destination marketing, outdoor recreation, and biotechnology. Known for her strategic acumen and problem-solving prowess, Kylie consistently empowers her teams to achieve exceptional results. Her impressive portfolio features collaborations with esteemed clients such as the Utah Office of Tourism, Snowbird, Westminster College...
Jan 24, 2024•48 min•Ep. 364
Dana is the Co-Founder and Chief Executive Officer of World Savvy, a national education nonprofit working to educate and engage youth as responsible global citizens. World Savvy supports change agents in K-12 education to create more inclusive, adaptive schools that ensure all young people can develop the skills and dispositions needed to thrive in a more diverse, interconnected world. World Savvy programs provide support at three critical levels to deeply integrate global competence into teachi...
Jan 17, 2024•50 min•Ep. 363
Nicole Mahoney is an entrepreneur, speaker, and podcast host with a passion for business. She’s the Founder of Break the Ice Media, a PR and digital marketing agency specializing in the travel, tourism, and hospitality industry, and also serves as the CEO of Travel Alliance Partners. In her weekly podcast, Destination on the Left, launched in 2016, she interviews tourism professionals from all over the globe on creativity and collaboration. On this episode of Destination on the Left, I share how...
Jan 10, 2024•29 min•Ep. 362
This week, the show is coming from the NTA Travel Exchange in Shreveport, LA, where more than 800 tour & travel professionals convened to do business, learn, and network. There have been several years of uncertainty and change in the travel industry, but from speaking to these experienced leaders, it looks as though there are positive times ahead. In these conversations, we dig into the trends they’re seeing in the tour & travel business, and my guests share how important collaboration i...
Dec 20, 2023•1 hr 17 min•Ep. 361
For this first episode in a special two-part series from the National Tour Associations Travel Exchange, I visited the National Tour Associations Travel Exchange in Shreveport, Louisiana and spoke with several experts in the travel and tourism industry. My guests shared their insights into the travel industry, looking at the trends, challenges, and whether events like NTA Travel Exchange make you a better tourism professional. The wisdom each of these leaders shared is certain to be invaluable f...
Dec 13, 2023•1 hr 10 min•Ep. 360
John Lyotier is CEO and Co-Founder of TravelAI, an UpNext company. TravelAI is an applied AI company operating in the field of travel. Through a network of interconnected brands, the company connects high-intent travelers to the largest travel websites in the world and over 10 million properties. TravelAI’s proprietary big data marketing engine has facilitated more than $1.5B in gross booking value and 6M nights booked since 2016. On this episode of Destination on the Left, I talk with John Lyot...
Dec 06, 2023•45 min•Ep. 359
Dr. Rebecca Swift is the Global Head of Creative Insights at iStock and Getty Images, where she leads the team responsible for analyzing trends and developing research in visual communications. Rebecca joined the company over 20 years ago as one of the founding members of the team that introduced visual research methodology to the industry. Rebecca leads global research projects investigating the future of visual communications and works with a wide variety of brands in industries ranging from n...
Nov 29, 2023•37 min•Ep. 358
What if you could test travel compatibility… BEFORE you take a trip? FLIGHT RISK™ is a new party game and the ultimate test of travel compatibility for friends or strangers! Bree Nidds has nearly ten years of experience working in destination organizations and is embarking on a new journey! Bree is the Owner and Creator of FLIGHT RISK GAME LLC, a game publishing company established in Lehigh Valley, Pennsylvania, producing travel-themed game products. On this episode of Destination on the Left, ...
Nov 22, 2023•34 min•Ep. 357
Nicole Mahoney is an entrepreneur, speaker, and podcast host with a passion for business. She’s the Founder of Break the Ice Media, a PR and digital marketing agency specializing in the travel, tourism, and hospitality industry, and also serves as the CEO of Travel Alliance Partners. In her weekly podcast, Destination on the Left, launched in 2016, she interviews tourism professionals from all over the globe on creativity and collaboration. On this episode of Destination on the Left, I explore t...
Nov 15, 2023•31 min•Ep. 356
Andy Buyting is a leader in thought leadership and content marketing. His integrated content strategy has served both himself and his clients exceedingly well. Andy’s thought leadership journey started when he published his first business book in 2007 and started publishing his first magazines in 2009. Since then, he has leveraged his integrated approach to print, digital, and interactive marketing strategies to establish himself as a thought leader in content marketing and brand positioning. An...
Nov 08, 2023•40 min•Ep. 355
Since joining the New York State Tourism Industry Association (NYSTIA) as President & CEO in September of 2018, Bob has focused on NYSTIA’s programming, marketing & data analytics, advocacy efforts, and destination stewardship strategies. He has enhanced member communications and collaborative initiatives, facilitated rebranding, and the restatement of vision and purpose for the organization. He worked hand-in-hand with tourism industry members across the state and leadership in Washingt...
Nov 01, 2023•1 hr 2 min•Ep. 354
Jackie Dunfee is a seasoned marketing and brand executive with over a decade of experience crafting groundbreaking marketing strategies for brands. Jackie believes in the transformative power of exploring new cultures and is passionate about elevating unique experiences near and far. As a Client Partner, Travel at VDX.tv, Jackie spearheads strategic partnerships with destinations, attractions, and parks, developing solutions to turbocharge engagement and drive visitation. Jackie was previously t...
Oct 25, 2023•45 min•Ep. 353
Born and raised in Michigan, Kevney Dugan grew up playing any sport he could make time for. In the long run, trail running, mountain biking, and fly fishing were the sports that stuck. Fly fishing was the one that offered a working opportunity out of college and took him to Livingston, Montana; San Jose, California; Jackson, Wyoming; and eventually to Bend. Having the opportunity to be the President/CEO of Visit Bend is a dream come true. Rarely does one have the opportunity to take their passio...
Oct 18, 2023•45 min•Ep. 352
Episode 351: Mike Skladony serves as the general manager of the consumer services team at Semcasting. He oversees all travel, entertainment, tourism, higher education, and nonprofit clients. Mike’s team of audience developers, account managers, and campaign managers work with clients hand in hand to develop audience solutions and win digital campaign strategies. Mike started his career with Semcasting in 2012, straight out of college and right into a role as Semcasting’s first digital account ex...
Oct 11, 2023•39 min•Ep. 351
Episode 350: Jennifer Barnwell is President of Curator Hotel & Resort Collection. Launched in November 2020, Curator provides lifestyle hotels the power to compete together while allowing its members the freedom to retain what makes their hotels unique. Before moving over to Curator, Barnwell was Senior Vice President of Asset Management of Pebblebrook Hotel Trust, a leading real estate investment trust, which was formed and went public in late 2009. She oversaw hotels on the West Coast in S...
Oct 04, 2023•50 min•Ep. 350
Episode 349: Ariel Azoff is the Executive Director of Tourism and Brand Partnerships at Atlas Obscura, a media and experiences company dedicated to sharing the world’s hidden wonders. Ariel’s work has spanned media, tourism, social enterprise, sustainable fashion, government, and international development. She joined Atlas Obscura in 2017 to head up the company’s DMO campaigns, bringing her professional media experience and personal passion for travel and sustainability to the role. An assimilat...
Sep 27, 2023•39 min•Ep. 349
Episode 348: Susan Namulindwa is the founding Director of Girls Run Period, an organization focused on Advocacy for ending Period poverty and women’s rights. She is the Founder and Executive Director of Maama Watali and Africa Trade Desk and the Vice President Canada with the Canada-Africa Chamber of Business. Susan has long standing expertise in policy, partnerships, strategy, outreach, and communications, as well as an experienced fundraiser, presenter, and trainer. She is an advocate for the ...
Sep 20, 2023•37 min•Ep. 348
Episode 347: This week is the second in our two-part series coming to you from the Destinations International annual convention in Dallas, Texas. I have seven inspirational guests with me to share more about what has helped them be successful in the destination marketing industry and what advice they have for future tourism industry leaders. I also asked each of them to describe the convention in just one word — I think you’ll be fascinated by their answers. Joe Marinelli : President of Visit Sa...
Sep 13, 2023•1 hr 25 min•Ep. 347
Episode 346: This week on the show, we’re enjoying another travel conference edition. Join us at Destinations International (DI) as we talk to a panel of distinguished guests from the tourism industry. With decades of combined experience, they delve into the world of careers and professional development in tourism. From the resilience of hospitality professionals to the importance of collaboration and partnerships, we want to share insights gained at DI. Butch Spyridon : President & CEO of t...
Sep 06, 2023•1 hr 12 min•Ep. 346
Episode 345: Rachel Brown is the Executive Director of Visit Durango. In her role, she leads the team of tourism marketing and sustainability experts at the award-winning Destination Management & Marketing Organization (DMMO) for southwest Colorado’s most visited region. Rachel has over ten years of experience in tourism marketing and has held director positions at Visit Fisherman’s Wharf, San Francisco, and Visit Oakland. She has earned a Global Sustainable Tourism Council Certification, si...
Aug 30, 2023•38 min•Ep. 345
