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Destination On The Left

Destination On The Left is a travel and tourism industry podcast hosted by Travel Alliance Partnership. Each episode explores successful collaborations, creative marketing ideas and best practices for both consumer and travel trade marketing programs. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry.
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Episodes

Episode 284: Creating Your Authentic Brand Story, with Karley Cunningham

Brand Strategist & Business Growth Accelerator Karley Cunningham takes businesses from overcrowded, competitive spaces out into blue ocean territory where they can confidently stand out and thrive as brand leaders in their sector. Companies that want to be distinct in their marketplace retain Karley to sharpen their positioning and differentiation strategies to cut through the noise. Karley’s international client-base benefits from accelerated growth, increased profit, and stability as her i...

Jun 22, 202251 minEp. 284

Episode 283: Insights into the DEI Journey, with Sophia Hyder Hock

Sophia Hyder Hock is the Chief Diversity Officer for Destinations International. In this role, Sophia provides thought leadership and strategic direction for designing and implementing Equity, Diversity, and Inclusion (EDI) resources, tools, and services for association members and the broader tourism industry. Sophia has created sustainable social inclusion frameworks for over 20 years. Prior to joining Destinations International, she was the Founder and CEO of Papilia, an organization dedicate...

Jun 15, 202248 minEp. 283

Episode 282: Empowering Women in Leadership, with Hannah DeMaio

Hannah DeMaio is the Vice President of Brand Strategy of Women Leading Travel & Hospitality, the sister community to Women in Retail Leadership Circle. Women Leading Travel & Hospitality is a unique, members-only networking group that offers executive women in the travel and hospitality industry a place to learn, connect, and grow through an unparalleled mix of events, content, and elite connections. The community is comprised of successful and motivated women across the entire travel an...

Jun 08, 202225 minEp. 282

Episode 281: Insights from the Travel Unity Roadshow (Part Three), with Nicole Mahoney

In the final episode of the Travel Unity Summit, we ask seven leaders in the travel and tourism industry to share their thoughts on how the travel industry can make an impact on diversity, equity, and inclusion in the travel and tourism space. We’re hearing so many amazing and enlightening conversations going on around us from a wide range of travel professionals who are doing some deep dives on DEI and why it’s vital to our industry. On this show, our guests share with Rhonda their thoughts on ...

Jun 01, 202234 minEp. 281

Episode 280: Insights from the Travel Unity Roadshow (Part Two), with Nicole Mahoney

In the second of our three-part series from the Travel Unity Roadshow, we ask our seven guests to share their thoughts on how the travel industry can make an impact via the principles of diversity, equity, and inclusion. Rhonda’s conversations with all of these leaders in our industry were truly fascinating, and we’re excited to share them with you. Highlights of this episode include why we should see tour guides for the storytellers they are and how their unique position allows them to be at th...

May 25, 202228 minEp. 280

Episode 279: Insights from the Travel Unity Roadshow (Part One), with Nicole Mahoney

In this series, we dive into the topic of diversity, equity, and inclusion (DEI) and hear the perspectives of leaders within the travel and tourism industry. My team has taken the show on the road without me for this episode, and I’m excited that they and you are benefitting from all the great information shared at The Travel Unity Summit. For this first episode in a special three-part series of Destination on the Left, Rhonda and Brittany visited the Travel Unity Summit to chat to attendees abo...

May 18, 202249 minEp. 279

Episode 278: What Locals Love, Tourists Will Love, with Jill Ramiel

Jill Ramiel was born in Flushing, Queens, New York, and attended the State University of New York at Binghamton. While pursuing her master’s degree at the University of Washington, she met Ken Alper, a fellow East Coast native and master’s degree recipient. The couple moved to Juneau, Alaska, in 1997 and bought the historic Messerschmidt Building. Originally built in 1898 as a bakery, the Historic Messerschmidt building in downtown Juneau now houses the Silverbow Inn Hotel & Suites. Jill and...

May 11, 202248 minEp. 278

Episode 277: How Technology Enhances the Group Travel Experience, with Bud Geissler

Bud Geissler is the Vice President of Business Development and Sales at Group Collect. As a brand ambassador for student travel and Travel Insurance, he recently celebrated 25 years in the group travel industry. Bud served as President of the Student Youth Travel Association from 2011-2012 and was the Chair of the SYTA Youth Foundation’s Board of Trustees. Bud was also the National Account Manager at Travel Insured International before moving to Group Collect. On this episode of Destination on t...

May 04, 202240 minEp. 277

Episode 276: Driving Regional Growth Through Collaboration, with Paulette Hicks

Paulette Hicks is an energetic, passionate, and highly driven manager. She is noted for achieving results by executing solid and focused plans. Her 27 years of experience as a successful manager within the Saint John Business Community has been recognized by her peers in receiving the President’s Award by Tourism Saint John and nationally with the Hotel Association of Canada, HAC Humanitarian Award, and 2016 Women of Distinction YWCA. She has successfully managed the Delta Saint John, which incl...

Apr 27, 202240 minEp. 276

Episode 275: Welcome to the First Autism-Certified City in the US, with Marc Garcia

Marc Garcia has been at the helm of Visit Mesa, the City of Mesa’s award-winning destination marketing organization, since 2012. He earned the DMO numerous visitor industry accolades and marketing campaign awards during this time. He was the catalyst for helping Mesa earn the first-ever Autism Certified City distinction in late 2019. Marc leads a team of 12 full-time employees focused on selling and marketing Mesa, Arizona, as a must-experience destination in Arizona. On this episode of Destinat...

Apr 20, 202252 minEp. 275

Episode 274: Strategizing for Success, with Alex Michaels

Alex Michaels has lived in eight states and spent more than two decades in the leisure and hospitality business, punctuated by a four-year stint in the Navy that began Sept. 11, 2001. When he learned Michael Stershic, Discover Lehigh Valley’s president was retiring after 14 years, the former Navy hospital corpsman jumped at the chance to apply. After a nationwide search, Michaels, 49, was named president of Discover Lehigh Valley, whose mission is to promote tourism and market the region. On thi...

Apr 13, 202250 minEp. 274

Episode 273: Creative Partnerships Make for Innovative Itineraries, with Sarah Imes

Sarah Imes is an experienced Tourism professional with a demonstrated history of working in the event, hospitality, and tourism industry. Her current role is Tour & Travel Manager with Visit Ithaca. Arriving in Ithaca for school and graduating (twice!) from Ithaca College, Sarah Imes fell in love with the area and began her career in radio sales before discovering hospitality. Two hotel sales jobs and a catering director gig later, she’s spent the last 6 + years with Visit Ithaca, sharing wi...

Apr 06, 202229 minEp. 273

Episode 272: Answering Your Questions on How Travel Alliance Partners Can Move Your Destination Forward, with Nicole Mahoney

With a talent for creating special events that blossomed while working for her dad’s car stereo shop, Nicole Mahoney got her start in marketing at Frontier Field in Rochester, and began serving as the executive director of the internationally known Lilac Festival. Later on, she headed the Canandaigua, New York Business Improvement District while also performing projects for the tourism promotion agency Visit Rochester. In 2009, Nicole founded Break the Ice Media, with more than 20 years of exper...

Mar 30, 202258 minEp. 272

Episode 271: The Magic of Collaboration, with Nicole Mahoney

With a talent for creating special events that blossomed while working for my dad’s car stereo shop, Nicole got her start in marketing at Frontier Field in Rochester and began serving as the executive director of the internationally known Lilac Festival. Later on, she headed the Canandaigua, New York Business Improvement District while also performing projects for the tourism promotion agency Visit Rochester. In 2009, Nicole founded Break the Ice Media, with more than 20 years of experience in t...

Mar 23, 202223 minEp. 271

Episode 270: Creating a Premium Guest Experience, with Gary Murphy

Gary Murphy is Co-Owner and Senior Vice President of Sales at Ama Waterways, and his experience in the travel industry spans more than 30 years. After completing his Business Degree at California State University, Northridge, Gary’s early business experience involved positions with IBM, Group Voyagers in Europe, and Brendan Vacations, before becoming Vice President of Marketing and Sales for the rapidly expanding Miami Air International. From there, Gary returned to one of the country’s leading ...

Mar 16, 202239 minEp. 270

Episode 269: Why Having a Great Relationship with Your DMO Can Work Wonders for Your Business, with Rachel Vandenberg and Carrie Simmons

Carrie Simmons is a leader, strategist, and creative problem-solver with expertise in values-driven, integrated brand and marketing approaches. She is the Executive Director of the Stowe Area Association, outwardly known as Go Stowe, serving approximately 250 business members by promoting the Stowe brand through effective public relations, social media strategies, as well as and operating a visitor information center and central reservations service for hotels and inns. Prior to Go Stowe, Carrie...

Mar 09, 202254 minEp. 269

Episode 268: Four Elements of a Successful Collaboration, with Melinda Huntley

Melinda Huntley is the Executive Director of the Ohio Travel Association, the only statewide trade association representing all tourism industry sectors. Representing Ohio’s $43 billion tourism industry, the Ohio Travel Association makes Ohio’s tourism businesses stronger, better prepared, and more profitable through unifying the voice of the industry for legislative advocacy, providing professional development opportunities and training, and connecting buyers and sellers with events such as the...

Mar 02, 202255 minEp. 268

Episode 267: End to End Storytelling, with Marilee Kostadimas

Marilee Sonneman Kostadimas delivers 20+ years’ experience and acumen in corporate events, incentive travel, and destination management. An alumna of San Francisco State University, Marilee pursued graduate and undergraduate studies in Classics and Classical Archaeology. She holds credentials as a Certified Meeting Professional (CMP) and Destination Management Certified Professional (DMCP). Speaker, author, byline contributor to the hospitality industry bible, the Convention Industry Council Man...

Feb 23, 202245 minEp. 267

Episode 266: The Importance of Nourishing Collaborative Partnerships, with Kelcie Beausir

Coming down from Cincinnati, Marketing Manager of Ghost Coast Distillery, Kelcie Beausir, has extensive experience working in the beverage industry, including a recent stop at a winery in Asheville. She is so happy to now be living in warmer weather in Chattanooga, TN, as a part of the Ghost Coast team. Kelcie is a former trapeze instructor who enjoys adventuring with her dog, Charlie, and husband, Cameron. On this episode of Destination on the Left, I talk with Kelcie about her experience as ma...

Feb 16, 202231 minEp. 266

Episode 265: Collaborating to Make Recruiting Amazing Staff Simpler, with Sarah Morris

Sarah attended Cornell University’s School of Hotel Administration and worked at a 5-star-5-diamond resort in Colorado, a 4,000+ all-suite hotel in Las Vegas, and an international restaurant company in New York City, all before graduating. At age 22, she was the Director of Sales and Marketing for a private resort in Florida. During a brief career in Boston, she managed a 220-seat jazz club in Harvard Square. She then moved back to Vermont and started working with her mom and uncle as the fifth ...

Feb 09, 202242 minEp. 265

Episode 264: Podcasting as a Marketing Tool, with Tom Ritter

This episode of Destination on the Left is a little different from the norm, and that’s because today I’m talking with Tom Ritter, Product Development Lead for the Niche Podcast Network. Tom shares why he is so passionate about podcasting as a marketing tool and why your podcast can help you build an exceptional professional network. We explore the importance of finding your niche, building an engaged audience, and how to offer value to your audience with your unique perspective. Tom also gives ...

Feb 02, 202247 minEp. 264

Episode 263: The Importance of Finding Commonality, with Todd Stallbaumer

On this episode of Destination on the Left, I talk with Todd Stallbaumer. He shares his experience working to promote tourism in Oklahoma as the Consumer and Trade Marketing Director for the Oklahoma Tourism and Recreation Department. We discuss the importance of finding your claims and how determining them can help you stand out. Todd also discusses the importance of culture and diversity and how recognizing and respecting that can open travelers up to a new and unique experience. Lastly, we co...

Jan 26, 202241 minEp. 263

Episode 262: Embracing Opportunity in 2022, with Rhonda Carges, Adena Miller, and Lisa Doerner

Rhonda Carges is VP Operations & Senior Consultant at Break the Ice Media. Rhonda brings more than 25 years of sales, new business development, and travel trade experience to the table. This translates into great partnership strategies and creative thinking for our clients. Rhonda is a master at creating relationships, and her deep understanding of the industry helps her create win-win opportunities for her clients. Rhonda and her team often act as a much-needed sales and marketing arm for C...

Jan 19, 202242 minEp. 262

Episode 261: Working in Partnership with the Chamber of Commerce, with Cheryl Kilday

Cheryl Kilday, President & CEO, Destination North Myrtle Beach, CDME, has contributed to the communities where she has lived through destination development, tourism promotion, and economic development initiatives. And she has an extensive background working with not-for-profit membership-based organizations that affect a positive impact on the local economy and quality of life. Cheryl joined the North Myrtle Beach Chamber of Commerce and Convention and Visitors Bureau in October 2018. She p...

Jan 12, 202246 minEp. 261

Episode 260: Reflecting on Actions to Improve Diversity, Equity, and Inclusion in 2021, with Nicole Mahoney

With a talent for creating special events that blossomed while working for my dad’s car stereo shop, I got my start in marketing at Frontier Field in Rochester and began serving as the executive director of the internationally known Lilac Festival. Later on, I headed the Canandaigua, New York Business Improvement District while also performing projects for the tourism promotion agency Visit Rochester. In 2009, I founded Break the Ice Media, with more than 20 years of experience in tourism market...

Jan 05, 202222 minEp. 260

Episode 259: Discussing 2022’s Coming Challenges and Opportunities at the 37th Annual Vermont Tourism Summit (Part Two), with Nicole Mahoney

For this second episode in a special two-part series of Destination on the Left episodes, my team visited the Vermont Tourism Summit (without me!) to interview attendees about their experiences working in the travel and tourism industry, especially during the outbreak of and our gradual emergence from the global pandemic. The Vermont Tourism Summit draws one of the largest gatherings of tourism professionals in the state including owners, managers, and employees of the many businesses connected ...

Dec 22, 202132 minEp. 259

Episode 258: Discussing 2022’s Coming Challenges and Opportunities at the 37th Annual Vermont Tourism Summit (Part One), with Nicole Mahoney

For this first episode in a special two-part series of Destination on the Left episodes, my team visited the Vermont Tourism Summit (without me!) to interview attendees about their experiences working in the travel and tourism industry, especially during the outbreak of and our gradual emergence from the global pandemic. The Vermont Tourism Summit draws one of the largest gatherings of tourism professionals in the state including owners, managers, and employees of the many businesses connected t...

Dec 15, 202133 minEp. 258

Episode 257: Connecting People and Places Through Storytelling, with Nasya Kamrat

Nasya Kamrat is the Co-founder and CEO of FACULTY, a certified women-owned spatial storytelling agency that creates human-centric experiences for global brands. Passionate about innovative storytelling, Nasya constantly searches for unique opportunities to create an authentic experience that people can connect with, whether in real life or online. As an award-winning creative strategist, she has been creating content that spans traditional, interactive, experiential, and digital media for nearly...

Dec 08, 202138 minEp. 257

Episode 256: How to Personalize Your Destination Marketing, with Gregory Lim

Greg was previously the CMO at LifeLock. He is a seasoned executive with a unique knowledge of start-ups and how to create an innovative strategy and align it with practical execution to achieve exceptional results. Greg possesses a progressive and diverse background in Marketing (brand management, digital and traditional marketing, business-to-business (B2B) and business-to-consumer (B2C) marketing), Finance (budgeting, planning, debt & equity raise, IPO), and Operations (process improvemen...

Dec 01, 202144 minEp. 256

Episode 255: Leaning into Our Core Values, with Nicole Mahoney

With a talent for creating special events that blossomed while working for my dad’s car stereo shop, I got my start in marketing at Frontier Field in Rochester and began serving as the executive director of the internationally known Lilac Festival. Later on, I headed the Canandaigua, New York Business Improvement District while also performing projects for the tourism promotion agency Visit Rochester. In 2009, I founded Break the Ice Media, with more than 20 years of experience in tourism market...

Nov 17, 202123 minEp. 255
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