[00:00:00] So this episode of Designing Success, I ummed and ah'd about recording today because everybody in my house has been unwell and I sadly have also gotten whatever it is, all the germs, they've hit me and I'm sorry if that makes my voice a little funny or a little croaky, but I have chosen a prime time of the day to record right in the middle pocket of the day where my voice is at its best version and hopefully you won't even notice
in today's episode, I wanted to talk about all the things that come up in my private group for the framework, and they're generally questions that start with, this is probably a silly question, but, and I talked to a lot of emerging designers or designers in their first three years of business, and so many of them apologize for not knowing. So, like, I know I should know this, but I'm a bit confused about X and so I wanted to jot down a couple of those questions today and then just [00:01:00] talk to the answers.
Like, what actually do you need to know? And hopefully I can just help. Dispel some of that mystery around some of these things, which they seem simple, but they can get really confusing. So everything from how to pay a net invoicing for trade supplier accounts, all the way to just unpacking some industry jargon.
So. If you're around my vintage, you'll remember Dolly Doctor and how much we've learned from those sort of agony art type things in teenage magazines. Of course, in the digital age, we don't have that anymore and we don't need to have that. But this is kind of my version of for the interior design industry.
So let's get into it. The first thing that comes up quite a lot is what is the difference between an investment guide and a welcome guide? And it's kind of confusing, right? Because one sounds like you would send it to welcome them into the possibility of working with you. Like it's kind of hard just based on the title, a pricing and services guide, [00:02:00] an investment guide, or a welcome guide.
Those are the three sort of terminologies that you will hear quite a lot for me, specifically a pricing and investment guide, no matter what you want to call it, your pricing and services guide, your investment guide. These are just different labels. Same thing. That particular document is for your client to understand what will they receive for the money that they pay and how much money should they ballpark put aside when they think about design fees.
So inside of that investment guide, you might showcase. And your services and you might say virtual design starting from, and put your price in there, or it might be a flat fee that doesn't have a variable. So one hour to speak with me at 495, for example, and that's just fixed. You might have a full home renovation or new build project management, full service design, the whole thing.
And you might go in with a, from price, you [00:03:00] might showcase your initial consultation, or you might talk about a particular type of one room renovation or refresh. Very difficult to talk to this as a one size fits all because it's definitely not because everybody's business offers different things.
But if you get out of your head a little bit and not think about it like that, and actually think about this investment guide is for me to showcase to a potential client, what sort of investment they need to make to work with me, like what kind of price designer am I, am I entry level, under market, mid range, middle plus a little, a high end or more experienced in demand designer.
And so by showing them this beautiful laid out PDF of a couple of services that you offer and a from price or if it's a flat fee, the flat fee price, that is effectively all you're doing with your investment or pricing guide. You're giving them. What is included, you might say a 60 minute zoom call, a 90 minute [00:04:00] in-home consultation, like whatever your inclusions are.
One big mistake I see with the investment guide all of the time is s packing it with process. I don't need to know how I'm going to do it in the investment guide. I just need to know ballpark, what is it going to cost me? And what do I receive for that cost?
But I see lots of designers fill their investment guide with first, I send you a questionnaire and then step two, I'm going to do this. And step three, you send me feedback. And then step four, I do that. That does not belong in your investment guide. Can you imagine from a perspective of a consumer, if you asked someone, Oh, can you send me your services flyer?
Or can you send me some information about working with you? If they sent you like everything you're going to do back and forth from the first time you have a call together until you open the front door and your whole house is [00:05:00] done. So overwhelming people are going to walk away. So just take out all that process stuff from the investment guide.
Honestly, your clients do not care. We care about it. And I think we put it in there when we're first working out what we want to offer and how much we want to charge for that. But your clients do not care about it. All they care about is what's this going to cost me and what am I going to get for it? So paint the picture of a beautiful outcome, beautiful home, use emotive language, do a little blurb that says, my aim is at the end that you walk in and feel like this and I've been able to do that for you.
Use some of that. Language and some of that copy, but do not go into what happens step one, step two, step three. That's not for the investment guide. Your welcome guide is something that you send once your deposit has been received. And so for me, a client will pay a deposit and then I'll say, welcome to the Oleander and Finch family.
Please see your attached welcome guide, which will step you through next steps. What's expected of you, what's expected of me, and how we [00:06:00] are going to achieve what we're going to achieve together. So it's really a guide that sets. Processes and expectations. This is a great place to say things like I'm available Monday, Tuesdays, and Thursdays in school hours.
And outside of that, you can email me or you can send me a message via social media, but you will not receive a response outside of that time, or you might say. I'm available Monday to Friday weekends are non negotiable. You are welcome to send me a message, but you can only expect a response on the Monday, something like that. So you really got to set some boundaries here in the how to contact us.
Inside of that welcome pack, there's also a section about what I do as the designer and what they do as the client. So my expectations of them, I need them to send me their challenges or things that they struggle with, reasons they've hired a designer, what they emotionally connected to from my Instagram page or my mood boards.
Is there an example of mood boards they love or [00:07:00] have they been on Pinterest? Can they show me some inspiration? Can they send me a floor plan? So there's a like a checkbox list of things that they could send or opt to send me ahead of time. And that gives them set expectations where they're like, okay, cool.
Now that I've paid my deposit, I can't actually get in to work with this designer for 12 weeks. But in the meantime, I know what I'm doing. So the main aim for me of the welcome guide is to cover off all the frequently asked questions and make sure that you give so much communication that you don't have to hear from this client between now, when they book and their kickoff date, because they have a list of things that they should be gathering and doing on their end, and they know what they need to do.
Another thing that I always do is step through a project overview. And that is a timeline of what happens from the agreed time that we kick off. What happens next after a week, you get this. Then, You need to come up with some feedback from the concept. Then this happens, then that happens, then you sign off.
And then I create the shopping list, like that sort of stuff. I'm very clear on the [00:08:00] timelines. And then I keep the project really smooth. And this is me talking from an e design perspective, but obviously project management is such a big part of full service design as well. If you have this under control and you can share it with them at the beginning, if anything starts to creep outside of the scope, you can say, can you just refer back to that timeline in the welcome guide?
Because what you're asking me to do now is going to prevent us sticking to those dates. So I need to make sure that you're comfortable with it. And that we sent a secondary invoice for the time and extra scope. The welcome pack also has just a little bit of background around myself as a designer, what my brand values are.
I like to collaborate with clients and bring their vision to life. And I've just got, you know, a little bit of copy about that. Mostly the most important things are the expectations sent here. Of what I do, what they do, how they can contact me. And when is appropriate to contact me along with, yeah, your project timelines and a recap of exactly what they've paid for.
What [00:09:00] is the agreed scope of work. So you might say you receive a 60 minute zoom call to ascertain needs. You'll receive two concepts. Like just go back through what it is that they're getting for their money.
So just to recap your investment or pricing guide is about what you receive for how much money and your welcome guide sets processes and expectations of how you're going to achieve that outcome. Next, what is the difference between a mood board and a concept board?
So this sounds like a really, it doesn't sound like a silly question. There are no silly questions, but so many designers are afraid to actually ask this one and say, Hey, is there a difference? And the reason is the lines are so blurred. Like I have shared over 800 concept boards on social media under the hashtag mood board Monday, but traditionally, and I guess officially, the difference is a mood board sets the vibe, it sets the feeling, the tone, like a mood board is [00:10:00] where you would have a collage of, or a collection of images, generally image based things that signify a mood or a feeling. So you might have shears blowing in the wind and wheat grass and sunset and.
Even a meal. I'm just thinking of things in the right color palette. And so it's, it's almost like a curation of images that evoke a feeling and how you want the room and the home to feel. So that can be the first step for many people. They're told go out and like create a mood for it and then create the concept.
And the concept is selections that you believe fall in line with physically creating that vibe or feel through furniture, decor, all the other finishes and fixtures that we select as interior designers. So the concept board is more what you would see, for example, on my Instagram, all of those technically would be [00:11:00] concepts and a mood board is just, if I was going to.
Share a collection of beautifully curated images communicate a look and a feel. So personally, I don't think it matters. I am a huge believer. I always put my consumer hat on and I go with what the client wants. And if the client's going to call it a mood board anyway, I'm not going to fight it by saying, Oh, that's actually a concept board. Oh no, no, that's not a real mood board.
If you call it mood board Monday, then I call it mood board Monday. It doesn't actually matter what the label is on it if you want an official glossary term or justification, then that is it. A mood board is more of your visual feeling and a concept board is some selections that start to gather what we're actually going to procure for the home to create that feeling inside of the home.
But it doesn't matter. As I say, it doesn't matter. It's something that's more like industry jargon and insider terms. But if you want to [00:12:00] talk the talk of other designers, that is the difference. And if you don't really care and you just want people to pay their deposit and come and work with you you can call the mood boards for the sake of the client going, ah, yes, I know what I'm going to get because they can be a bit confused about the concept and conceptualization of a design.
And that process can feel intimidating to them. And if you want to communicate in a way that's simple and it's a no brainer, easy way for them to say, yeah, heck yes, I'm going to pay the deposit. I want to work with you. Just call it a mood board.
What's the deal with trade discounts? How do I pass them on to the client? Trade. Discounts is so topical in the interior design industry. This is not the podcast for me to go right into it. And when you are inside of the framework, if you are someone who's on the wait list, we have full video lessons and I really do break down all three of the models and the pros and cons for each, because I'm not going to tell you my opinion over [00:13:00] the podcast.
I'll let you come to your own, but there are quite a few different ways you can do it. There are many designers who believe you should not pass on the trade discounts because their access to those. Particular suppliers is through a designer and that is a revenue stream intended by the wholesalers to be for the designer.
It's not actually intended to be passed on. So it's more about access exclusivity and revenue stream for you. The second model is mostly around splitting it. I'll get a little bit of extra revenue. You will always pay under recommended retail pricing. Everybody's happy. Fair's fair. That is one model.
And the third model is. Around, I will up my base rate. So for every person I will cost a little bit more regardless of whether they order via trade. And I will pass on my discount in full. So that is a popular way of managing it as well. One of the biggest questions that comes up though, is not really around which model to go for.
I think that's something that ethically, [00:14:00] and when you look at your business values, you'll just know which one feels right for you. It's more about the actual facilitation. So. I get asked at least twice a week, you know, do I just send the client, my login details or a link? Like, is that, do they just go and shop for it?
Or I just tell them and they go and buy one. And people are a little bit confused about what their responsibilities are and what they should actually do for the client. So effectively, if you are going to facilitate a purchase in order to get a trade discount, that client should pay you and you should pay the net invoice to the.
Manufacturer or furniture supplier. And then if there is a margin that's absorbed into your bottom line, but whatever you do, you are responsible basically on facilitating that purchase. So there's a few things that come into play. You'll need to make sure that your contract and legals covers you correctly so that it.
Clearly states that the agreement is between the client [00:15:00] and the manufacturer. So that the terms and conditions, you know, warranties, returns, damage, all that sort of stuff are as per listed on the website for that particular supplier. It sounds so much more complicated than it is, but for me, I just want to really illustrate to you you earn that money that you.
It's not just free money. You are chasing careers. You are checking up on shipping containers. Take COVID for example, when there was huge delays, you're the one getting on the phone all the time, disappointing clients to say, Hey, I know we were trying to get this dining suite in situ in time for Christmas, but I've just been notified again that it's a even longer delay and you're not going to have it till May all those sorts of things like you take that on.
You will be tracking where things are at. Are they have they arrived at the warehouse? Have they dispatched? Are they pending delivery? Like you kind of keep on top of everything. And when we have, multiple 25, 000 or more invoices going [00:16:00] out a week with different houses that we are procuring for, it gets full on.
So you definitely do earn the margins. So think carefully on how you do that because. If they do have a problem, they are going to touch base with you first, And they're going to ask you to give the supplier a call and present the issue at hand and ask the questions and really work that out.
Now, if there is a reason that the supplier might say, okay it arrived completely damaged by a freight and there's not another one that we can give you, we'll have to give you a refund. You may have to refund your margin as well. So there's a lot to consider. Take your time really thinking about this and like book an hour consult with a mentor who's done it before and get them to walk you through the process or jump into the framework or something like that.
Get a community, ask the people around you, ask someone who's been doing it a little bit longer and just hear everybody's different ideas about how they do it and then connect with the one that feels. I guess the most aligned with what you want to do [00:17:00] and go that way, but please do not share passwords to anything that are your business passwords with anyone.
So especially clients, no giving them a direct login because they could just go and order. 25, 000 worth of Globe West furniture that you're legally responsible to pay for. You would hope not, but you don't know, they don't know what they're doing. They're actually hiring you to do that. So no links, no special logins, no discount codes, no trade codes.
Some of the suppliers will give you a specific code like Miss Amara or a dance or a. So you're not to pass that on for the client to order directly. What that's intended to do is for you to order on behalf of the client and then you to keep the 20 percent as a margin or whatever that discount looks like.
Okay. The next one. What to do when your client goes to you at time of full payment. This has come up not often, but it has come up and it's happened to me one [00:18:00] time. That saying around fool me once, I can't ever remember what it is, but so I won't repeat it, but really this should only happen one time because then all of a sudden you're like, Oh, I see what happened.
So in this case, the designer was sharing links in the DMS, like, Oh, do you like this chair? Yeah. Where's it from? And then just like sharing that link, where it's from, or like screenshots of the render that they'd done the full. Walk through when it's like an e design, so they don't need the construction drawings or measurements.
They just now they know exactly where the table should go. So it was more of a spatial layout, but like if you're screenshotting that and sharing it with the client and sharing all the links to where everything is, and then it gets to time for full payment and you're like, okay, your deliverables are ready to go.
Here's the invoice for the final payment. And then I will deliver them to you.
As I say, just once in my whole career, not often, but some people will be like, well, babe, I've got everything I need. I don't actually need to pay the final invoice. Like [00:19:00] I know where everything's from. I know how to lay it out. Cause I've seen it. And yeah, nothing you've got is worth 50 percent of the design fee now.
Cause you've sort of given it all away. That's a really hard lesson to learn. And I hope none of you have to. Learn it. So the best way to avoid that is use your contract. So go back to them and say, Hey, you have signed a contract and we're in this, you know, in a more legal sense. And you use that contract to say, this is what you've agreed to pay.
So that way you can say, if I need to, I will have to engage my legal department or legal advice to move forward. In my experience of all time, most people are always going to do the right thing. Like people will surprise you with their kindness and with their ability to do the right thing. It's very, very rare that someone goes to you and.
As I say, just had the one
this brings me to another point though. It is the single reason that we charge for initial consultations and I cannot [00:20:00] stand saying like free consultation in home because I see how much like you guys. And you give in those consultations, because when you first see a home, that's when your mind is at its most active creatively, you're sort of looking around and going, Oh, I, a cyborg would look really great over there.
And then we could just put a plant to bring some height and we could do this. And I am thinking that we could wire in some wall sconces here because layered lighting is really important and I think it will bring the living room to life. And you start talking things out and you're having so many great ideas and you know, so much more than you think, you know, even when you're starting out, you really are.
Full of creativity and full of amazing advice to people. So if you have not charged for that, you give all of that away. And then you write up a proposal and a scope of work and you ask them to pay a deposit. And they're sort of like, Oh, I think we've got this, this from here. Well, yeah, you do. You've got all my ideas that you heard me say in the in home consultation and now you're just going to go buy a plant and a sideboard and you think you can do it.
And it's not about [00:21:00] who's going to do it better or, or trying to honey trap any clients or anything like that. It's just your time is valuable. They've paid for that initial consultation. You can have my ideas and take it from here. It makes the consultation feel more professional. It definitely means that they've got one foot in the door or one foot on their way to working with you in a greater capacity.
There's lots of great reasons why you would charge, and there's not many good reasons why you wouldn't. It doesn't make a lot of difference. Anyone who's serious about working with you is quite happy to have you come in and do a paid consultation.
Okay, next, how do I handle criticism without taking it personally? This is a great question because it's our own business and it's our own creative work. So we're so emotionally connected to it. It's personal. Like, I don't care if you're trying to be professional. It's still a bit personal when someone's like, I'm not picking up what you're putting down and I had hoped for better [00:22:00] or whatnot.
Or worse, they're sort of criticizing how you, how your business runs, how professional it is, what's happening. You don't know what goes on site. There's high emotions all the time. People it's their greatest asset or biggest asset, their home. And they've hired someone. They're sometimes not used to spending a couple of thousand dollars or more on an interior designer.
So that's an unusual thing for them. So they're sort of like. Prove your worth in a way, or they're expecting, they have high expectations for what it is that you actually do which could be misaligned if the welcome guide is not really clear and your onboarding processes are not really, really clear about what it is that you do for them and what you're there to do for them.
So how I handle criticism without taking it personally, I will just pretend that I am gathering information on behalf of my boss. Like that sort of mentality of like when I used to work in corporate, if one of the [00:23:00] contract, one of the portfolios that I managed, if they had an issue, I would just be there to gather that information, go off and speak to the CEO, have a meeting, have a chat, and then come back to them with a proposed solution or an outcome.
So I see my job very much the same and try not to take it personally. I try to think of myself as the representative of Oleander and Finch as a company. And even though that was my design, it's very personal. It's very much a me thing. I gathered the information by putting on my employee hat and not thinking about it as as personal as it is.
And I think about it as though I'm hired to get, to get this information out of this client. And really come back and make sure that we're both on the same page and get us back on board and back on track. So. If I gather the information objectively, I can sometimes then look at it objectively and occasionally I've been like, okay, there's some real [00:24:00] points, a real validity to some of the things that this client's saying, so I'm going to change my ways around.
This, or I can see what's happened here. I have not communicated clearly with this client and now they've got assumptions that are untrue. Things like that, which you'll learn along the way. So it's really a matter of, each job you'll gain more confidence. And this does not come up a lot around criticism. And, in the moment you can sometimes feel a little bit defensive and, and you can take it a bit personally, but the important thing is to stop, to breathe, to put your employee hat on, not your owner, founder, director hat on, and sort of say, Hey, tell me more about the issue at hand.
Let me take it offline for 24 hours and really see how I can get us a solution that works for both of us. And that brings a lot of calm into the, into the conversation and they get assured that you're going to take it seriously, not just take it personally, and [00:25:00] that you're going to go off and find a result for them.
And sometimes after 24 hours, some sleeps and bouncing it off your husband, telling the kids, like moaning and carrying on, you can kind of come back at it and go. Oh, it's really not worth it. Like this is my whole business. Word of mouth is really important to me. So I think it's easier if I take this one on the chin, write it off rectify it for the client and move forward.
All right. How do I deal with design by committee? I think we all know what Design by Community is. It's where I am speaking to a client and the client replies to me with, I showed my sister in law and she thinks that we need timber stores. And then I was at a barbecue on the weekend and My hairdresser was there and she and I were chatting and I think we need to go more coastal than we have, even though when you've discussed with the client originally, the brief was not coastal at all.
So [00:26:00] designed by committee, too many hands in the pie. It's an absolute mess. It is a one way ticket to severe pain and tears. It's not a great thing. The one thing I always counteract at the beginning, I've mentioned before setting expectations in the welcome guide, but with my initial consultation, I do have a what to expect in the initial consultation pamphlet that goes out.
And that really discusses have a conversation about the budget before I get there. Think about your style outcomes only involve the people inside of this design process that Our decision makers, do they live in and experience the room on the daily or are they signing the check? These are the only two types of people that I want to hear from in terms of feedback.
So don't tell me about your hairdresser. Don't tell me about your sister in law. Tell me about the people who live in and experience the design on the daily or the people who are paying or employing me. And that sets a really good expectation that I [00:27:00] actually don't want to hear all that roundabout feedback designed by committee stuff.
Like you're welcome to have those conversations. And I do this a lot when I'm working with couples who can't, who have very different ideas. I will say that's fine. You guys can go into the marriage boxing ring in the background. I don't really mind about that. All I need you to commit to is compromise coming up with a final solution and then sending me in writing the feedback from the concept that I will be working to. So I will work to the feedback in writing. I will not work to the back and forth fighting between a couple, which happens all the time. So it's really good way to sort of say, joke around and be like, Hey, you can take each other on in the background, but when the concepts are delivered to you.
I expect written dot point feedback back to me around changes that you would like made. And you can discuss for as long as you need to in the background between you, but when you finally have a winner, get back to me with the feedback. But yeah, I do think that those expectations in the initial consultation [00:28:00] guide help people to think, Oh, okay.
Yep. So you're only going to factor in people who are involved and decision makers in this particular process. Okay, last one. How do I say no to a project or client? This comes up all the time, especially if you've done an initial consultation, paid, paid initial consultation in home, and you just got there and went, this is not for me.
I'm not going to be able to use the before and afters. I don't think they have the budget that they said that they did. You know, some red flags will come up. They weren't great communicators. They don't know what they want. This is going to take 16 weeks to even get a decision across the line. Like you could just tell with a lot of people what is and isn't going to be a good fit for your business.
And that is simply all you need to say. You need to say, I appreciate the time today. thank you kindly for inviting me into your home. I've had some time to reflect. I've pulled together the following visual representation of the ideas that we discussed, sharing a mood [00:29:00] board, concept pack, anything like that.
Whatever you've agreed to. Everybody's Deliverables are different for in home consults. And then you will simply say, upon reflection I'm feeling as though this is not a great fit for me going forward. I don't have the capacity to take on a job of this scope at the moment. This is not in line with the direction my business is headed. Whatever reason you want to give I quite like to just say the scope of work was different to what I had anticipated and I don't have capacity to take this job on right now.
You can suggest others who might, if you think that they're Genuinely, you just can't do the job for whatever reason, or you're not a good fit style wise or something like that, but there was nothing else really wrong. Then you might like to send them to a colleague, to somebody else who offers similar services.
No is a complete sentence. And I know you hear that all the time and it's like, Oh yeah, but I just feel awkward. You will feel so much [00:30:00] more awkward taking a job that you hate, resenting it, not having a good outcome, not having anything that you can share and actually getting a feel like, I don't really love this business as much as I thought I would, or I'm not loving my job right now.
When you take on too many of these clients, you can feel really miserable about everything, really. You just feel like, Oh. I just want to be working with my dream clients. So if your marketing is right and you're attracting your dream clients, you're gonna have to turn them away to continue to work with this person who you identified at initial consult was probably not going to showcase the best version of everything that you can do. So it's okay to say no to that job. Just because you have an initial consultation doesn't mean you owe them anything. To go forward beyond that, all you have agreed to in the initial consultation is 90 minutes of your time.
You've agreed to go over and review what they need. In some cases you may have agreed to send them like a follow-up document of scope of work, a quote, that sort of thing. If you're not gonna do the job, then you're [00:31:00] obviously not gonna send them the full scope of work and the quote and everything like that. But please be very vague inside of your in-home consultations. When you're leaving, don't say to them, I'm so excited to get started. I'll send you the scope of work.
I'll send you the quote. I could probably kick off in two weeks and I'm thinking we'll do things in a cool color palette and blah, blah, blah, blah. And then send them like a bomb email that says, I don't want to work with you. When you are leaving to say, . I've really enjoyed exploring your project.
Thanks for having me in your house. I love this part. I'll go off and see what I can make happen on my side and I'll let you know. So just keep things really vague. Don't commit to anything, or it's going to be a lot harder to make no a complete sentence when you basically just said yes.
Okay, hopefully some of that is salvageable. I feel like I'm on cold and flu medication and I'm really not feeling great. So I hope that you have managed to listen to my voice and my nasally sort [00:32:00] of presentation today. And please come and see me over on. Instagram at Oli and the underscore and underscore Finch.
Anytime with your Dolly Doctor style, embarrassing agony art questions. They're not stupid. They're not silly. Like if you don't ask, you don't know. And it's better to sort of just say, Hey, run that past me again, the investment guide versus the welcome guide. I always get the mixed up and I don't know what people are expecting of me.
And I'll just let you know, I always will come back to you with a little voice memo a link to a resource. A link to a podcast episode, something that will be helpful and something that will answer your questions. So please do come and see me over on Instagram if you have any questions. And if you have any interest in joining the framework, I am opening the last intake for 2023 in a couple of weeks time.
So go and jump on the wait list. The reason being is that intake around November ish is going to be the [00:33:00] last one, but it's going to be the people who are prepared to do some serious planning for setting up their business for 2024. Like I know it sounds like, Oh, we're not there yet, but we're so there people are wrapping up their Q4 goals.
People are setting. Their intentions for 2024. And if you are in the last intake, you have the best capacity to sort of, because it's 12 months and we work together every week for an entire year. It is an incredibly perfect time to join a mentorship that goes for an entire year. So for those curious, it's 199 a month. If you want to pay monthly and then you have full access to the back library of all the guest speakers, all the experts we've ever spoken to, and all the experts we're going to speak to in the upcoming year.
And you meet with us every single week, you get done for you templates done with you stuff, all your processes, all your systems, everything is laid out before you. It is absolutely the course that I [00:34:00] wish existed when I started my business, but instead I like tried stuff, learned, fell on my butt, got embarrassed.
Brushed off, got up again, tried it a different way. and now I've documented it all so that I can bring it to you guys. I won't bore you with much more around the framework, except to say the waitlist is now open and this waitlist are about to receive a waitlist only offer in a couple of weeks.
And I will open up. The last intake. So if that's of any interest to you, you come over and see me at Oleander underscore and underscore Finch on Instagram, or check out the website at www. oleanderfinch. com. Okay. I need to go rest my voice. I have an interview for you on Thursday with. A tutor and a social media manager from interior design Institute.
So I thought that was really interesting chatting, all things, education in design and behind the scenes of how that all works and what sort of trends they've seen and what sort of industry things are coming up and what changing. It was [00:35:00] really a great chat. So I'll bring that to you on Thursday and I'll chat to you then.
Bye for now.