It feels a little bit weird recording all of this in retrospect and day two, this is day two of the audio series of me creating my course. It was recorded in the first week of the school holidays recently. Just after I'd finished refreshing the emerging designer course and really was thinking, Oh, I got to turn my eyes to a creation of an entirely new course. set up specifically to catch people who've already been working with clients. They've been working in their businesses.
They perhaps don't want to look at private coaching or working one on one with me, but they would like to be part of a community and they would really like to save lots and lots of hours in their week. Save themselves from being the bottleneck in their business and get their time back.
So where they're feeling stressed, if you're feeling like you need to hire a VA, chances are all you actually need is to do what we do in this new course, which is to strip everything out, reassess it, put it all back together and look for tools and technology that can automate a lot of the things that we've been doing manually. Anyway, I'm gonna switch us straight over to the audio diaries in just a second.
I did just want to say if you're listening to this in real time on Thursday, the 18th of July, happy birthday to my middle child Banjo Oleander. It's his sixth birthday today and I am spending the day at Decor and Design. There are girls from all around the country flying in. I'm meeting a lot of OG and current frameworkers that I haven't met in person. I've just met with every single week on Zoom, so I cannot wait.
There is so much You know, a good handful or more that I've never actually met before and plenty of others that I get to catch up with on the regular who are Melbourne Frameworkers. So I'm very excited. If you see us roaming around Daycare and Design as a group, come on over, come say hi. I'd be so thrilled if you told me, listen to the podcast because it makes my day. Otherwise it feels like me in my studio talking into space. Yeah, I hope to see you there. I can't wait to see all of.
The suppliers and everyone, I do absolutely love this event. It's always nice. We always have a good time, go out for lunch, catch up. And so without any further ado, I have no idea what I was talking about on day two, but we're about to find out enjoy. Welcome to day two. I think I'm feeling excited because of yesterday. But, they're big days. I was still working at 11 45 p. m. last night. And then I went, you know what? You're not working very fast anymore.
So you need to shut the computer, take your rest, come back at it tomorrow. But I was determined to get the last of the video slides saved. Filed in the right folders and all ready to upload. So I got it done. All 40 of them were finished yesterday, which is exciting, which means today I've come into the studio and it is all about established designers and teaching them how to scale their business. And when I say scale, I am not six figures in six weeks. I am not about. world domination for you.
I'm about simplifying, systemizing and stripping out, cutting the fat or making the business more lean. Like where is their profit opportunities? Understanding, are we maximizing our marketing opportunities? Like a lot of people like, yes, I'm at my capacity when it comes to marketing. But they're only on Instagram and I'm like actually, you need to diversify who you're talking to.
If you're an established designer, now is the time to talk about email lists, to be strategic on Pinterest, to talk about LinkedIn. Now is the time to learn to automate your processes so that you're not involved in the delivery of a lot of what you do. You can use AI in such a smarter way. There are ways to use AI to transcribe everything that's said and create automatic follow up notes.
And we're doing things the slow way, or a lot of established designers that I speak to are just doing things the old school way, because there's no centralized place to say, this is how you do it using modern technology. And I'm not trying to be silly about this is how we get with the times. It's just you're busy, you've got clients. And so you don't really have time to.
invest in sitting down and learning new tricks, but when you don't invest in learning a few new skills or some new things that can really help make space and make room for you to have the capacity to take on more clients and grow, you're going to just be trapped in that bottleneck zone where you've created a bottleneck in your own business. And Stops with you. Everything needs to be done by you. Everything is a you job. And that is not a sustainable, fun, joyous business.
That's I'm proud of it because I love saying I'm an interior designer. I'm proud of it because I love delivering to my clients. I love every part of the concept development and execution and install day, but I don't love. The enormous task of marketing admin and always feeling like I'm behind, like that something is on my to do list that I will never get to, I want to film a video series. Okay. When that's never going to happen. I wanted to do this. I want to pitch to PR.
I want to do a collaboration. I want to be a keynote speaker. I can't investigate any of these opportunities because I'm in the work. I am way too busy doing the do to do something new. And that's where the framework for established designers comes in, because it's an exact framework roadmap for setting up the structures and infrastructures to support growth so that everything is sorted. And then teaching the advanced business and marketing skills that you need to go after that growth.
What does that even mean? How do you get to that next level? 'cause you just only know what you know, so you can only do what you are doing. And having a third party come in and say, actually. That's great, but this is how you need to do this. Or this is the next step for you. Or this is what I see for your business. So the beauty of what I'm designing is yes, I've got AI assistants that I'm designing that are more, not more intricate. They are like the emerging designer ones.
They just need like help with pricing, help with designing their services. They need a little bit of support when it comes to early marketing and what to do. But this advanced established designer course is really about. Bring me what you've got, and let's be like a drone, an objective drone onto that business, and let's look for opportunities. Let's do it.
Get right in there and say, what is it about your specific business that we can do to make it step out of the shadows and be different to have signature services, to have a signature approach. And I use AI, the assistant that I've built again, my own IP behind it to help coach you through that stuff, to ask the right questions, all the questions that I would ask. So one of the ways that I did that.
Is I uploaded probably about 300 hours of saved zoom calls on private coaching into AI to transcribe and all of that exists in the back end of this coding in terms of it having my IP and understanding the style of which I coach and what I do. So trust me when I say it's. Using these AI assistants, it's just like having a conversation with me. It'll ask the same things. It'll challenge you in the same ways. It won't be me. Please come and see me for private coaching still.
I promise these AI bots are fantastic, but they are not what is offered when it's completely targeted one on one stuff. Anyway, let's get back into what I was doing. So I have some resources from the original framework mapped out or some overflow, some things that I thought were really actually better for established designers. They were things like building a standard operating procedure library with the templates.
They were things like learning automations in email and how what is best practice? How do you do a welcome sequence? How do you do a lead magnet? They were things like lead magnets. There's an entire section around exactly what we could be doing to actually so many lead magnets I see are just like, oh how to hang your app. That's great, but nobody's knocking another person over to get towards it.
Like a lead magnet definitely needs to be something that people go, I cannot believe she's going to give me this for free. And I know that over 50 percent of you will be like, Oh, mine's not really like that. So we're going to design that kind of lead magnet inside the course. So I reassessed the resource library, and then I added all the resources I want to be in there. The things that I want to have. And then I went over to my template for mapping out the course. And I decided on the modules.
In what order do I need to teach things to make sure that, for example, your documents and processes are healthy and in check and you get to a baseline before we actually start learning advanced marketing, for example, and then we do like more CRM and sales and advanced marketing. stuff there. And then there's a little bit more around your actual like BDL business development knowledge. And how do you do a lot of these planning?
Anyway, I'll go through this at another time, the entire course, but I mapped it out. Like how, what is the right order of which things need to be learned and achieved in order to get to a point where you're at the end? And you're like, Oh my God, my business looks. Unrecognizable to how I started and it feels easy and it feels clean and I'm ready to grow. And then we go into the last sort of part, which is let's get growing, let's scale it.
Let's see how high can it go now that it's ready to go. So I did that, then I mapped out each individual lesson. So under the topic headings, like what am I going to need to talk about?
Like I want to do a video lesson on advanced notion so that at the beginning in the foundation module, I know that you know what I'm talking about when I suggest a specific database or a specific way to take what you've already got in scraps of systems and turn it into something quickly that is going to work better for you all on one application. So I mapped all of that out and I reckon that probably took me. most of today.
So today's job has just been get an idea of all the resources I'm going to need. Oh, and I built a bot staff room, which is just a little place in the resource library where I started building out all the bots that I'm going to create. And they're going to live in that staff room. So if you feel like you need assistance, you go check the staff room, see if there's some stuff in there waiting to assist you that you could actually use for that problem that you're having.
A little sneaky hint about who's hanging out in the established designers staff room. We have someone who will collate all of your Pinterest keywords based on your image. We have, and you're obviously ideal client and a bit of context that you have to give it. But after that, she's good to go. We have someone in there who's all about how to repurpose content across multiple channels. So we'll do that for you. We have someone in there who's going to.
Get writing your emails so that you don't have to and doing like email and blog at the same time about the same topic, but in two different styles and formats, but also in your brand tone. It's pretty incredible. I'm not going to tell you who else is in the staff room, but let's just say There's staff members across the two courses right now that will be ready at launch and during that launch we are going to include the assistance for free, but going forward in every other launch.
There's going to be, parts along the way where you can pay or buy the additional support if you would like to use the AI assistant. So they're not actually an always inclusion because part of why I made the framework in two is to reduce the costs because of cost of living, right? I don't want people to have to pay monthly 200 to be part of this group, but I want you to be in the group. I want to bring the cost down but in doing that.
I still need to find a way to combat the investment I made to learn how to make these bots and they're exclusive to market. There's nothing like it. You cannot do another business course for interior designers that will be as fast because it's supported by AI. They definitely will come with a cost.
I hope to keep them really reasonable for you, but During the launch of the restructure for emerging and established designers, your AI assistance will be included, which is massive value for a launch. And it's only going to be for this OG round. So check the show notes if you want to be on the wait list or DM me over at oleander underscore and underscore Finch. Let me know what you think. Let me know what your ideas are.
Let me know if you want a particular bot, come and have a chat to me anytime. And if this is boring, you senseless on the podcast and you're like, this isn't designing a success come and let me know, because in my eyes, this is exactly how you design a business that has reoccurring revenue and, it's something that might be of interest to some designers who are going to look to put out a course for that.
People who want to learn more about interior design, or maybe they're just wanting to hear how it's all done. So I hope that you've enjoyed it. I've tried to keep it nice and short and sharp. This is day two. I'm exhausted. That was a lot of deep work. I was thinking really strategically around what it is that I can help you with, what I do with my private coaching clients and what gets the greatest results. So anyway, I'm off to bed. I will chat to you on day three.