Shubhankar Ray | Creative Direction • Branding • Fashion

Shubhankar Ray is one the most sought after creative directors and thought leaders in the world of branding. He has developed and mastered a counter-intuitive approach to re-framing and developing modern brands in the 21st century. He started his career as a Scientist, but left the lab early to re-invent and transform some of the world’s top fashion and lifestyle brands including Levi’s, Caterpillar, Camper, Sony and G-star RAW. On today’s episode, Shubhankar shares with us the crazy story behind how he got into the world of branding. He shares his experience of creating a cultural universe around a brand and about designing for fans instead of consumers. He also talks about the influence of Punk attitude and DIY culture on his life and career. And he shares his opinion about the future of branding. Shubhankar Ray - https://shubhankarray.com Kyoorius Design Yatra - https://www.designyatra.com Kolkata - https://en.wikipedia.org/wiki/Kolkata Manchester university - https://www.manchester.ac.uk Desmond Haynes - https://en.wikipedia.org/wiki/Desmond_Haynes The Haçienda - https://en.wikipedia.org/wiki/The_Haçienda Joy Division - https://en.wikipedia.org/wiki/Joy_Division New order - https://en.wikipedia.org/wiki/New_Order_(band) Punk Rock - https://en.wikipedia.org/wiki/Punk_rock DIY in Punk Music - https://en.wikipedia.org/wiki/DIY_ethic#Punk_culture Alternative Culture - https://en.wikipedia.org/wiki/Alternative_culture Happy Mondays - https://en.wikipedia.org/wiki/Happy_Mondays Street Wear - https://en.wikipedia.org/wiki/Streetwear Nestle brand portfolio - https://www.nestle.in/brands JWT - https://www.jwt.com/en/ Ogilvy - https://www.ogilvy.com Levi’s - https://www.levi.in Caterpillar apparel - https://shopcaterpillar.com Shubhankar for Caterpillar - https://shubhankarray.com/Caterpillar Oliviero Toscani - https://en.wikipedia.org/wiki/Oliviero_Toscani Luciano Benetton - https://en.wikipedia.org/wiki/Luciano_Benetton Fabrica - https://en.wikipedia.org/wiki/Fabrica_research_centre Richard Avedon - https://en.wikipedia.org/wiki/Richard_Avedon Camper - https://shubhankarray.com/Camper G-star - https://en.wikipedia.org/wiki/G-Star_Raw New York Fashion Week - http://nyfw.com Poetry in the middle of fashion show - https://www.youtube.com/watch?v=N4pyzhtBNyg Rudyard Kipling’s War Poem - https://www.poetryfoundation.org/poems/57409/epitaphs-of-the-war G-Star X Leica Camera - https://www.youtube.com/watch?v=dt30epq6j6g Vitra - https://en.wikipedia.org/wiki/Vitra_(furniture) Jean Prouvé - https://www.vitra.com/en-us/corporation/designer/details/jean-prouve Pimp my ride MTV - https://en.wikipedia.org/wiki/Pimp_My_Ride Jay Z - https://en.wikipedia.org/wiki/Jay-Z Justin Beiber - https://en.wikipedia.org/wiki/Justin_Bieber ¯\_(ツ)_/¯ Skrillex - https://skrillex.com G-star Skeleton Dog - https://www.youtube.com/watch?v=VR9sNr1OLwU