DC165 Interview: Matt Ranta on Improving UX for E-Commerce
Episode description
Matt Ranta, head of practice at Nimble Gravity, joins Tim for a discussion on how companies can and should improve their digital interactions with customers, whether they are B2B or B2C. Whether it's in email messages or web pages, details matter.
03:47 The importance of proofreading marketing email messages.
08:03 Use new image formats like webp and AVIF to increase speed of a website and its SEO.
17:06 Test a website with browsers besides Chrome, which not everyone will use.
22:00 Competitive intelligence tools and keywords
25:30 The useful website evaluation optimization tool https://pagespeed.web.dev/
28:20 In 2023 people are still not labeling images with alt tags
30:20 Allowing content to be buried deep because of not using pagination properly on web pages
35:34 Disavowing bad back links from undesirable sites you may not want to be associated with, and/or a website that is a link farm
40:22 Do not hide the search bar on the home page or other pages.
Make sure to read Matt's excellent article 10 Opportunities for Improving Your Digital Performance.