The Brief: Microscopes and telescopes

Microscopes and telescopes

By Aarron Walter

A friend and former colleague called me recently to catch up and get my perspective on an important question. He leads a product team at a major tech company and the design team had just been moved under him.

He’s an exceptional product thinker with a sharp grasp of engineering systems and shipping processes. But managing designers? That was new territory.

“Where should design really fit in our workflow?” he asked.

What struck me most was that he asked at all.

Too often, when design moves under product in a re-org, it becomes a service function. Something to be brought in after the big decisions are made—to polish the edges, add the visuals, and make things look good. That, of course, sells the value of design short, and my friend sensed it. He didn’t want design to just support the work of engineers. He wanted it to play a part in shaping the product.

So I shared what I’ve seen in organizations where engineering and design truly thrive together: it starts with recognizing that engineers and designers bring fundamentally different perspectives to the table.

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