When Is a Logo a No-Go?
Oct 19, 2010•30 min
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Episode description
After a lengthy and costly redesign process, Gap unveiled a new logo, to outrage from customers. So they went back to the old one. Frances Anderton talks with branding consultant Sasha Strauss and graphic designer Michael Hodgson about logos. Also, industrial designer Yves Béhar on a Herman Miller chair for our times.
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