#233- Facio Ergo Sum with Michael Alatsaris

This week’s episode reaches spots other podcasts miss as Payman sits down with dentist-turned-inventor Michael Alatsaris.

Michael shares his journey from a dissatisfied clinician and practice owner to a fulfilled product designer and entrepreneur, discussing the highs and lows of the painstaking process of bringing an innovative new toothbrush to market.

Enjoy!

00:02:30 - Choosing dentistry

00:06:40 - Practice purchase

00:16:25 - Challenges of practice ownership

00:22:25 - Exit

00:27:00 - Product design

00:30:50 - Problem-solution

00:38:25 - ErgoProx

00:44:00 - Prototyping and tooling

00:51:10 - Going to market

00:56:15 - Execution Vs ideation

01:03:40 - Challenging the status quo

01:05:35 - Blackbox thinking

01:08:10 - Marketing and trajectory

01:09:09 - Fantasy dinner party 

01:12:02 - Last days and legacy

Former dental practice owner Michael Alatsaris is the inventor of the ErgoProx toothbrush for cleaning mesial and distal surfaces next to spacing.