#186- The ‘S’ Word - Prav Solanki

Often disguised with euphemisms like ‘case acceptance’, sales can feel like one of dentistry’s biggest taboos.

In this week’s episode, Prav sits down for a chat with his friend, occlusion nerd, and host of the excellent Protrusive Dental Podcast, Jaz Gulati for a chat about getting to grips with sales.

The pair chat about building trust, using video presentations to boost case acceptance, and why sales shouldn’t be a dirty word.

The podcast was originally aired as episode 38 of Jaz’s Gulati’s Protrusive Dental Podcast on May 4th, 2023.

Enjoy!

01.35 - Introduction and background

08:43 - Sales and dentistry

12:29 - Free consultations - managing expectations

17:36 - The art of communication

23:42 - Front-stage and back-stage processes

25:45 - OBAB—interlude

28:30 - Building trust

32:12 - Treatment plans and video

Jaz Guklati is a London-based dentist with an interest in ortho-restorative treatments and occlusion. His Occlusion: Basics and Beyond (OBAB) training is considered to be among the most authoritative and accessible occlusion courses available. Jaz is also the host of The Protrusive Dental Podcast.