Denoised - podcast cover

Denoised

When it comes to AI and the film industry, noise is everywhere. We cut through it.

Denoised is your twice-weekly deep dive into the most interesting and relevant topics in media, entertainment, and creative technology. 

Hosted by Addy Ghani (Media Industry Analyst) and Joey Daoud (media producer and founder of VP Land), this podcast unpacks the latest trends shaping the industry—from Generative AI, Virtual Production, Hardware & Software innovations, Cloud workflows, Filmmaking, TV, and Hollywood industry news.

Each episode delivers a fast-paced, no-BS breakdown of the biggest developments, featuring insightful analysis, under-the-radar insights, and practical takeaways for filmmakers, content creators, and M&E professionals. Whether you’re pushing pixels in post, managing a production pipeline, or just trying to keep up with the future of storytelling, Denoised keeps you ahead of the curve.

New episodes every Tuesday and Friday. 


Listen in, stay informed, and cut through the noise.

Produced by VP Land. Get the free VP Land newsletter in your inbox to stay on top of the latest news and tools in creative technology: https://ntm.link/l45xWQ

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Episodes

Will $10 million movie budgets be the new normal? Plus Manus AI & Mac Studio Ultra Upgrades

The Oscars signaled a major shift for indie filmmaking this year, with Anora's $6M budget dominating the Academy Awards with only a $6M budget, The Brutalist sweeping up behind with only a $10M budget, and Flow's $3.7M Blender-created animated feature beating out Pixar and Dreamworks. In this episode of Denoised, we analyze what this means for the future of film production, how small-budget projects are redefining Hollywood, and how AI tools might find a sweet spot to help smaller-budget films p...

Mar 11, 202537 minSeason 4Ep. 12

California Falls to #6: What's Driving Film Production Elsewhere?

Is America losing its grip as a film production powerhouse? We break down surprising survey results revealing the top global production hubs - with the U.S. notably absent from the top five. We also dive into Promise AI's acquisition of Curious Refuge and what truly AI-native production studios might look like compared to traditional VFX pipelines. Plus, discover how a simple $70 RGB color sensor could become an essential problem-solving tool for virtual production sets.

Mar 07, 202527 minSeason 4Ep. 11

From VFX to Speech: Pika, Flora, Scribe, Wan2.1 and More AI Updates for Filmmakers

Addy and Joey break down the latest AI tools reshaping creative workflows. From Pika Labs' impressive video manipulation features to Flora's intelligent canvas connecting multiple AI models, they explore how these tools are changing VFX and content creation. Plus, insights on Midjourney mood boards, Alibaba's open-source video model, and ElevenLabs' new speech-to-text technology. Subscribe for more technical insights on the cutting edge of media production.

Mar 04, 202529 minSeason 4Ep. 10

Why Grok 3 should be on your radar. Plus RED's New Z-Mount & Oscar VFX Predictions

Joey and Addy break down three major stories this week: xAI's Grok 3 model emerges as a serious AI contender despite its meme origins, with impressive coding capabilities and real-time data integration via X. RED introduces game-changing Z-mount compatibility, opening up their cameras to Nikon glass and Sony lenses without sacrificing functionality—the first major development since Nikon's acquisition. Plus, Addy shares exclusive insights from his involvement in the 2025 Sci-Tech Awards, highlig...

Feb 28, 202527 minSeason 4Ep. 9

Industry Shockwaves: Technicolor's Fall & The Battle for Tax Incentives

Joey and Addy tackle the breaking news of Technicolor's potential collapse and what it means for the 15,000 employees worldwide at iconic VFX houses like The Mill and MPC. They analyze how the future of VFX might shift toward smaller, specialized teams and discuss DNEG's strategic acquisition of Metaphysic AI. The conversation shifts to the escalating tax incentive battles keeping productions away from L.A., with the U.K. raising its relief to 40% and Netflix investing $1B in Mexico. Plus, they ...

Feb 25, 202537 minSeason 4Ep. 8

HPA Tech Retreat: AI Editing & Next-Gen Production Tools

In this episode of Denoised, Joey shares his first-hand experience at the Hollywood Professional Association (HPA) Tech Retreat, including his participation in a live AI-assisted editing challenge. Joey and Addy break down what makes HPA unique in the M&E space, the innovative AI editing tools Joey tested under pressure, and the cutting-edge tech on display in the Innovation Zone. Key topics covered: The unique networking environment at HPA Tech Retreat Joey's "Live without a Net" AI editing...

Feb 22, 202546 minSeason 4Ep. 7

From Europe to Hollywood: Inside VFX Production with TRIXTER's Christina Caspers

Join us for an insightful conversation with Christina Caspers, General Manager of TRIXTER, one of Europe's leading VFX companies. Christina shares her unique perspective on industry changes, technological innovation, and the future of visual effects. In this episode, we explore: ✅ The evolution of virtual production in Europe ✅ How VFX companies are adapting to smaller budgets ✅ The impact of AI and machine learning on VFX workflows ✅ Cultural differences between European and American production...

Feb 18, 202551 minSeason 4Ep. 6

AI Filmmaking Hackathon, Reuters' AI Copyright Victory & Stability AI’s Hollywood Move

In this episode of Denoised, Joey Daoud and Addy Ghani break down an AI-powered hackathon tackling camera control, scene consistency, and AI-generated actors. From real-time cinematography to innovative AI filmmaking tools, we explore the groundbreaking developments that could change Hollywood forever. Plus, we discuss: ✅ The latest on Thomson Reuters' copyright lawsuit against AI ✅ Stability AI joining the Academy Software Foundation & what it means for the industry Subscribe to Denoised in...

Feb 15, 202545 minSeason 4Ep. 5

The Best (and Worst) AI Commercials at the Super Bowl. Plus, Will the Oscars Require AI Disclosure?

Joey Daoud and Addy Ghani discuss all the AI focused Super Bowl commercials, analyzing ads from OpenAI, Google, Meta, GoDaddy, and Salesforce. Plus, will the Oscars require films to disclose AI use in 2026? Subscribe to Denoised in your podcast app of choice! https://ntm.link/denoised ############# 📧 GET THE VP LAND NEWSLETTER Get our free newsletter covering the latest news and tools in media creation, from virtual production to AI and more: https://ntm.link/vp_land ############# 📺 MORE VP LA...

Feb 12, 202547 minSeason 4Ep. 4

The Tech Behind Cosm, ChatGPT Deep Research, and VideoJAM

Addy Ghani and Joey Daoud delve into the tech behind Cosm, an immersive sports venue designed to enhance sports viewing experience. They also explore OpenAI's new ChatGPT features, Operator and Deep Research, and discuss VideoJAM, a new model enhancing realistic physics in video outputs. Subscribe to Denoised in your podcast app of choice! https://ntm.link/denoised ############# 📧 GET THE VP LAND NEWSLETTER Get our free newsletter covering the latest news and tools in media creation, from virtu...

Feb 12, 202549 minSeason 4Ep. 3

What could DeepSeek mean for the film industry? Plus, Blackmagic's $7K URSA Cine 12K Camera

Joey and Addy explore the latest developments on DeepSeek AI and discuss what it could mean for the media and entertainment industry. They also dive into Blackmagic’s new URSA Cine 12K, its lower-cost body-only package, its new RGBW sensor, and how it competes in Hollywood’s evolving production landscape. Plus, AI and copyright clarifications. ############# 📧 GET THE VP LAND NEWSLETTER Get our free newsletter covering the latest news and tools in media creation, from virtual production to AI an...

Feb 04, 20251 hrSeason 4Ep. 2

The Brutalist AI Controversy Explained

Addy Ghani and Joey Daoud break down The Brutalist's AI debate over using Respeecher and Midjourney, explore virtual production innovations at CES, and share firsthand experiences of LA's recent wildfires. ############# 📧 GET THE VP LAND NEWSLETTER Get our free newsletter covering the latest news and tools in media creation, from virtual production to AI and more: https://ntm.link/vp_land ############# 📺 MORE VP LAND EPISODES AI and Virtual Production: The Future of Filmmaking with Disguise's ...

Jan 25, 202552 minSeason 4Ep. 1

The Future of Virtual Production: Insights from Vū's CEO Tim Moore

Dive into the future of virtual production with Tim Moore, CEO of Vū. Discover the trends he's seen in smaller stages, AI adoption (and looming crash), and the democratization of filmmaking in this insightful interview. 📧 GET THE VP LAND NEWSLETTER Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: https://ntm.link/vp_land 📺 MORE VP LAND EPISODES Leveraging AI as a Tool for Better Storytelling with Phil Galler https://youtu.be/q4ej4UQfT9Y Vū's Tim Moore on T...

Aug 14, 202433 minSeason 3Ep. 17

Inside The Garage: High-Speed Cinematography Meets Virtual Production

Dive into the world of high-speed cinematography and virtual production with Steve Giralt, founder of The Garage. Learn how robotics, custom rigs, and LED walls are reinventing food and beverage commercials. 📧 GET THE VP LAND NEWSLETTER Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: https://ntm.link/vp_land 📺 MORE VP LAND EPISODES From Optical Compositing to Virtual Production: Jim Rider's VFX Journey https://youtu.be/g2QBEJUw754 Breaking Things to Learn...

Jul 25, 202457 minSeason 3Ep. 16

From Optical Compositing to Virtual Production: Jim Rider's VFX Journey

Jim Rider shares his VFX journey from shooting miniatures to virtual production, offering insights into the evolution of visual effects in filmmaking. Discover the cutting-edge VP setup at Pier59 Studios and learn about the challenges and opportunities in modern filmmaking. 📧 GET THE VP LAND NEWSLETTER Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: https://ntm.link/vp_land 📺 MORE VP LAND EPISODES Final Pixel: How this virtual production studio lives up t...

Jun 21, 20241 hr 3 minSeason 3Ep. 15

From The Mandalorian to Pinocchio: Halon Entertainment's Insights in Virtual Production

In this episode, we dive into the world of virtual production with Meredith Brace Sloss and Jess Marley from Halon Entertainment. They share insights from their work on The Mandalorian, Pinocchio, and other groundbreaking projects 📧 GET THE VP LAND NEWSLETTER Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: https://ntm.link/vp_land 📺 MORE VP LAND EPISODES Breaking Things to Learn: Inside RIT's VP Research & Education https://youtu.be/wgFomkIYRnY This i...

May 30, 20241 hrSeason 3Ep. 14

Breaking Things to Learn: Inside RIT's VP Research & Education

In this episode of VP Land, Aaron Gordon from Synapse VP and David Long from RIT dive into the current state and future of virtual production. Learn about the challenges of LED stage design, how they're teaching virtual production, and how emerging tech like AI will impact filmmaking. RIT | Certified Get Certified in Virtual Production http://ntm.link/RITcertified 📧 GET THE VP LAND NEWSLETTER Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: https://ntm.link...

Apr 12, 20241 hr 6 minSeason 3Ep. 13

How Miniatures and LED Screens Brought Sci-Fi World to Life in 'Molli and Max in the Future'

In this episode of VP Land, we dive into the world of sci-fi and indie production with Steve Dabal, co-founder of the production house The Family. Steve shares his experience working on the indie sci-fi rom-com, Molli and Max in the Future, and how the filmmakers overcame budget constraints with creative solutions. 📧 GET THE VP LAND NEWSLETTER Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: https://ntm.link/vp_land 📺 MORE VP LAND EPISODES Inside the ZEISS...

Apr 05, 202456 minSeason 3Ep. 12

ZEISS: Inside the ZEISS CinCraft Scenario & Nano Primes

In this episode of VP Land, we dive into the ZEISS CinCraft Scenario with Nick Hayes and Tanner Grimshaw, a powerful camera tracking system for virtual production. 📧 GET THE VP LAND NEWSLETTER Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: https://ntm.link/vp_land 📺 MORE VP LAND EPISODES How GhostFrame is Creating Multiple Realities Simultaneously for Virtual Production https://youtu.be/hDCHxS8pl1M This music video tested out every new piece of filmmakin...

Mar 26, 202449 minSeason 3Ep. 11

This music video tested out every new piece of filmmaking gear

In this episode, we dive deep into the making of Project Chimera with Snehal Patel, a music video project that blends classical Indian dance with high-tech filmmaking. We dive into: ‣ Working backward to figure out when virtual production is the right approach...and when it isn't ‣ Snehal's approach to integrating AI in storyboarding and 3D element generation for a futuristic cyberpunk Mumbai (and when AI didn't work out so well) ‣ The limitations and breakthroughs encountered during the film's ...

Mar 11, 20241 hr 5 minSeason 3Ep. 10

How AMD is Blending Tech & Art - James Knight

James Knight, AMD's Global Director of Media and Entertainment, shares some behind-the-scenes insight into his vast history of working on some of the biggest films in Hollywood, from the original Avatar to Gareth Edwards' The Creator to Pixar's Elemental. We also dive into: ‣ How AMD works with filmmakers and studios to push filmmaking technology forward ‣ Why virtual production is not just about GPUs ‣ Where AI tools fit into creative workflows And a whole lot more! 📧 GET THE VP LAND NEWSLETTE...

Feb 13, 202454 minSeason 3Ep. 9

Strada: Creating a Road to an AI Powered Media Workflow

In this wide-ranging conversation with Michael Cioni, CEO of Strada, we talk about the future of media workflows, how AI will help us work faster, and why he decided to build his company in public. 📧 GET THE VP LAND NEWSLETTER Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: https://ntm.link/vp_land Connect with Michael & Strada: Strada - https://strada.tech YouTube - https://www.youtube.com/@Strada-Tech Instagram - https://www.instagram.com/strada.tech...

Jan 24, 20241 hr 20 minSeason 3Ep. 8

Inside Coffeezilla's '$10,000,000' Virtual Production Studio

Investigative YouTuber Coffeezilla breaks down his 10 million dollar studio, revealing for the first time the tips and tricks behind the virtual production studio he built for the Coffeezilla Cinematic Universe. 📧 GET THE VP LAND NEWSLETTER Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: https://ntm.link/vp_land Connect with Coffeezilla: YouTube - https://www.youtube.com/@Coffeezilla Instagram - https://www.instagram.com/coffeebreak_yt/ Twitter - https://t...

Jan 14, 202458 minSeason 3Ep. 7

Imaginario: Using AI to speed up video search and editing

In this episode, we talk with Imaginario AI co-founder and CEO Jose Puga on how AI is going to help us search, transform, and create videos faster and cheaper. We cover: ‣ How Imaginario uses AI to search through videos based on context instead of tags and keywords ‣ The importance of content repurposing and customization ‣ What roles need to level up to stay ahead of AI ‣ Predictions on AI and the role of creatives in 2024 And a whole lot more! 📧 GET THE VP LAND NEWSLETTER Subscribe for free f...

Jan 04, 202446 minSeason 3Ep. 6

VIVE Mars & ARwall: Making Virtual Production Accessible

In this episode, we talk with Raymond Mosco (VIVE Mars) and Rene Amador (ARwall) about these 2 tools we discovered that make virtual production intuitive, affordable, and accessible. 📧 Be sure to subscribe to the free VP Land newsletter to get the latest news and BTS insights 2-3x a week: https://ntm.link/vp_land Connect with Raymond Mosco @ VIVE Mars YouTube - https://www.youtube.com/@vivemarscamtrack1612 Instagram - https://www.instagram.com/vivemars Facebook - https://www.facebook.com/VIVEMA...

Dec 20, 202317 minSeason 3Ep. 5

HIGH: Virtual Production on an Indie Film Budget

In this episode, we talk with filmmakers Jonathan Mason and Tisha Robinson-Daly about their journey into virtual production and the challenges they faced in filming the teaser for HIGH - an indie film that explores the world of tower climbers. We cover: ‣ How indie films can use virtual production ‣ Mistakes and challenges in working with VP for the first time ‣ How to maximize time and budget with your Virtual Art Department And a whole lot more 📧 Be sure to subscribe to the free VP Land newsl...

Dec 13, 20231 hr 2 minSeason 3Ep. 4

Fully Remote: Exploring PostHero's Blackmagic Cloud Editing Workflow

In this episode, we talk with Secret Weapon Studios Founder & CEO Greg Olliver about the future of post-production management and the pivotal role of environmental responsibility. We cover: ‣ Secret Weapon Studios' production tools - PostHero, PlanetHero, ProductionHero, and CrewHero - for maximum production efficiency ‣ Sustainable film production via PlanetHero ‣ Blackmagic's Cloud storage and collaboration tools And a whole lot more! 📧 Be sure to subscribe to the free VP Land newsletter ...

Dec 07, 202341 minSeason 3Ep. 3

Final Pixel: How this virtual production studio lives up to its name

In this episode, we talk with Final Pixel CEO Michael McKenna and Global Head of Production Hanah Draper about the future of virtual production. We cover: ‣ Final Pixel's Virtual Production Academy ‣ Creating the Oracle Red Bull RB19 launch video ‣ Where AI fits into filmmaking in the future ‣ How virtual production reduces production time, costs, and plays into risk mitigation And a whole lot more 📧 Be sure to subscribe to the free VP Land newsletter to get the latest news and BTS insights 2-3...

Nov 25, 202353 minSeason 3Ep. 2

GhostFrame at NAB: Virtual Production with 3+ Realities

Let's take an inside look at GhostFrame's brand-new technology, which creates 3+ realities simultaneously on an LED wall, expanding the possibilities for virtual production. 📬 Get the VP Land newsletter in your inbox: https://ntm.link/vpland 📺 This episode is from our NAB 2023 video series. Watch the video version of this interview here: https://youtu.be/hDCHxS8pl1M 🛠 TOOLS & RESOURCES GhostFrame https://www.ghostframe.com ************* GhostFrame: The Revolutionary Virtual Production Too...

Nov 07, 202315 minSeason 3Ep. 1

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