Ep: 44: Navigating the Messy Middle of the Buyer Journey with Justyna Ciecierska @ The Marketing Waiting Room

When it comes to marketing, there’s a chaotic, uncomfortable space between brand discovery and purchase—the messy middle we call “The Marketing Waiting Room.” 

In this episode, Jonathan, the Co-Founder of Omni Lab sits down with Justyna Ciecierska at Marketing Waiting Room to discuss how B2B SaaS brands could develop paid media strategies that keep brands top of mind without the hard sell. 

We’ll discuss: 

• The balance between brand building and activation
• How to design strategies for scrappy startups
• Unconventional ways to use Google Ads for brand awareness.

Whether scaling a startup or refining your paid social game, this episode unpacks the strategies for mastering the real, messy buyer journey.