Ep 43: Not All Channels Are Dead with Sam Kuehnle @ Loxo
Nov 25, 2024•52 min•Ep. 43
Episode description
Why do marketers call channels “dead”? Is it the channel or the way we are executing in the channel? In this podcast, Jonathan Bland, Co-Founder of Omni Lab sits down with Sam Kuehnle, the VP of Marketing at Loxo, to dig deep into the myths and truths behind channel performance.
They'll discuss:
- Why Loxo choose to pause their Google Ads campaigns
- Why it's usually the playbook and not the channel's fault
- And some plays that they are finding effective
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast