Ep 43: Not All Channels Are Dead with Sam Kuehnle @ Loxo

Why do marketers call channels “dead”? Is it the channel or the way we are executing in the channel? In this podcast, Jonathan Bland, Co-Founder of Omni Lab sits down with Sam Kuehnle, the VP of Marketing at Loxo, to dig deep into the myths and truths behind channel performance. 

They'll discuss: 
- Why Loxo choose to pause their Google Ads campaigns
- Why it's usually the playbook and not the channel's fault
- And some plays that they are finding effective