Ep 28: Why Creating a Product Marketing Strategy Should be a Top Priority with Robert Kaminski @ Headway

Have you ever felt lost when it comes to product marketing or your GTM messaging? Ever wonder why product marketing is so important or if you’re investing enough in it? On this episode of The Demand Podcast, Omni Lab’s Co-Founder, Jonathan Bland, and Robert Kaminski, the Director of Product Marketing at Headway, dive into all things product marketing. They touch on everything from the importance of unified messaging, to the different stages of awareness, to why data is so important for product marketing and how to obtain the data you need.