Ep 22: How to Allocate Budget Across Channels with Cristina Daroca @ Riverbed

Allocating budget across many different channels is not easy. On this episode of The Demand Podcast, Jonathan Bland, the Co-Founder of Omni Lab, and Cristina Daroca, the Senior Director of Global Demand at Riverbed Technology, discuss the importance of looking beyond pipeline to see what’s working, where a marketer’s focus should lie, and how to allocate budget across channels.