Top Four Takeaways of Season One

We’ve made it through the inaugural season of Deliverability Defined! Since we’ve covered so many important deliverability topics over the course of this season, we wanted to bring you our top takeaways. If you do nothing else, these strategies will help you significantly improve your deliverability.

We’ll be back in January with brand new content. Thanks for making season one what it was and we’ll see you all again soon! 

Main Takeaways

1. Permission is key. Sending an email to someone who doesn’t want it or didn’t sign up is a big no-no. Building your audience organically is hard, but the right way to do it. 
2. Engagement determines inbox placement. There are positive and negative interactions, and no-interaction email addresses should be scrubbed from your list. 
3. Provide value and adjust to your audience. Send content that provides value to your subscribers, but don’t oversend, or people may unsubscribe.
4. Authentication matters. Understand authentication, what it means, and how it impacts your email deliverability, even if your ESP handles a lot of this. 

Links

• Nathan Barry’s Blog
• Deliverability on ConvertKit
• Deliverability Defined Episode 2: Sender Reputation: The Road to Inbox Placement
• The Social Dilemma 
• Deliverability Defined Episode 6: Authentication (SPF, DKIM, DMARC)
• Dmarcian
  
  

Try ConvertKit's deliverability in action

It's now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes: convertkit.com/pricing. 

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