Yo-yo, what up? What up? Good morning, Good morning, GMGI was thinking. I was like, where's the music? I got used to a little, you know, music filling over to me, you know what I mean? What up? What up, everybody? What day is it? What day is it? I've lost track of days, man. Thursday, February 15th, 2020. 444. Look at that. Another beautiful day to have a beautiful. Hey I have my Co host in the house. OSF Mando. How are you guys doing today? Good. How you guys doing?
Honestly doing great man. Fantastic, dude. We're doing, we're doing, we're doing so good. You know, how was y'all's Valentine's Day yesterday? What did you guys do? What did you guys do for Valentine's Day, actually? I didn't celebrate Valentine's Day. You took the day off for Valentine's Day. What you talking about? I was on another. I was on another You didn't show up another space with your boy, ran Neuina. You weren't. I can't believe it.
I can't believe you. OK, Mando, what did you do for Valentine's Day? Just a nice dinner. Just a nice romantic dinner. I still keeping the romance alive over here. I like that. I like that over. Are you keeping the romance alive? You got the flow. Yeah, I don't know. Good question actually. Oh man, this guy fucking kills me. Anyways, I had way too much food last night. That's what I did. I had way too much food last night on my end, but it was really good and quite a bit of
wine. But it feels good. That's why we're a little slow this morning anyways, the Today's show is going to be We're going to Upside down today show. You can do like we did with Yatsu last last week, we're going upside down. We're going to open the show with with Julian here CEO of Doodles at a homie so I know he's on the rounds.
I heard you on nifty portal actually was Grishell and that the big you know TG podcast interview the podcast review with thread guy that that that that was a long one that was a good one though that was posted yesterday you love to say I'll pin that for for people to to be able to to listen that. So we're going to start with Julian and then we're going to go in of course market reports and the Daily News how we are as we always I mean this market is fucking insane man.
We're dude, we're cooking let's just let's just you know knock a wood knock a wood knock everybody knocking wood. Peter says you know you know that's not jinx or anything but you know nobody do anything. Nobody takes screenshots. If you take a screenshot close the position immediately blah blah. You know the rules. You know what to do and only share screenshots after we've closed. That's that's what we're doing. As you're then NFTS, we're going NFTS.
There's a lot of news there. Ape chain on Arbitrum Fire. Let's go, ARB. Let's go. Team. Arbitrum over here. You already know Tonic Gaming tokens going crazy and a lot of stuff to talk about on that front. But anyways, anyways, anyways. Julian. Mr. Julian Hogan. What's up man? Good morning. How you doing? I am great, man. I am great. How are you, man? How's everything? Dude, we are. We're vibrant. Everything is really good. Everything is really good on our side. I'll speak.
I mean, I'll speak for all of us. I think when I say that, you know, it's doing good, the lads are doing good, you know, Red guy is doing great, DJ is doing good. You know, rock radio, the crib, like everyone's cooking, you know, everyone's trading, Everyone's having a lot of fun. What about you? Good, man. Good. I yeah had a had a pretty chill Valentine's Day yesterday.
Took the wife kids and the mom out for dinner and then had to do a little prep for a board meeting that we have today. But but everything's good man. Everything's good in Doodles Doodles World. We're you know, we're we're cooking right now. Things you know things are starting to turn I think for the better. It, it feels, feels very good going into this next chapter. OK listen but I mean we may as well then dive right into that a
board meeting sounds big. You know if you want to give us a little alpha was that could be a pre board meeting if you want with the people you know we got, we're about to show the broadcasting. We are live on video by the way Julian is on on the stream with us for everybody. So you can find us on X broadcast we post on at formal our page on Rock Radio, Twitter, YouTube. Sorry, I'm about to post it myself, Etcetera, etcetera. But you know, why won't we have a pre board meeting here,
Julian? So this is officially the Doodles pre board meeting with OSF. You know Rook and Mando on FOMO hour on your very own rug radio. So. So Julian, why are things going so well right now? What's the what's the latest, Dude, I saw the G shock, which by the way, I'm I'm gonna need one of those. And then you know I always see whoop. Hold on, I saw the Crocs collab, which, which was actually pretty cool, heard some stats on that. I can't wait to dive into that with you and everything, but
how's we what? What's going on in the world of doodles? Why are things so good right now? You know, I think we did a lot of self reflection last year. We did a lot of reorganizing internally. We we tried to really listen to a lot of the feedback that we were getting and really kind of like reflect on what happened, right. Because sure it would be easy to just blame a bear market and
everything is down. But there were clearly certain cases that you know and it like clearly certain cases in this space that you know ended up thriving in the bear market. And we we knew that the the trend down for doodles was never really about the amount of work that we were putting in. I think it was our inability to show up for the community in a way that they really wanted from us in in pretty difficult and
scary times. And when you're not doing that and you're not contextualizing sufficiently like why we're making the moves that we're making and how this is going to benefit the project and how you know this is going to take us to where we all want to go. You know I think you start to erode a lot of trust and when you lose trust in a community that's it like there's there's nothing left. So we, you know we did a lot of looking in the mirror.
We did a lot of reorganizing And you know since last summer, you know a little after we made an extremely conscious effort to turn that around and really make the community feel like they're
part of this. Because they are really contextualize the moves that we're making really try and make sense of the ecosystem that we're building and and really show up. Like I think one of the things that I, I had a harder time with when I came from Billboard here, like I'd always been used to scrutiny from investors, from music fans, from, you know, all sorts of constituents. But the the scrutiny in Web Three is real and not like it.
It's not unjustified, right. And I just didn't really give enough credit to like how much you really needed to be in it. It wasn't like my my view on work in like and it served me well in my career is just put your damn head down work and let the results speak for itself. And that works to an extent but not if you're going to lose the trust of the people that are supporting you. And and that I think I I really, I don't want to say like I didn't understand it.
I just didn't realize like just how important it was that I showed up, that the team showed up and like how our messaging really needed to come through. And I feel like we've done a really good job of turning that around. And you know, and ultimately, like clearly defining the vision, contextualizing the moves that we're making and not just putting up like wins that seem flashy, but like, no, every move that we make is a step closer to this end goal.
And you know, and that that's what we're working on, man. That's fair. I honestly, I think that's some pretty good soft reflection. I mean what what did we we had Julian boys like we had Julian on before the the big sale there. I remember the the boxes. I think that's when you last came on the show and obviously there's been a lot of stuff that happened since, right?
There was like obviously the criticism on the Silence for like a month Ish on social, obviously the big Florida and get the fuck out moment which that's at this stage this is like lore. So that's. A classic NFT moment though. I think it's it's it's iconic. Yeah, it's like Tropo telling fucking Gordon telling Tropo to fucking figure it out himself and go build an NFT company.
You know it's like those moments are like the similar is you know, you know the big like that and and so I actually appreciate that when you say the self reflection like what we did, we did wrong and like how we can fix that and it seems like you're doing a lot of that. How is the how is everything on the Golden Wolf side. It's funny because we were talking about you guys obviously your floor went out like 3X whatever and we're not here to talk floor price.
But naturally we talked about on the show because of Daily News and and market reports and Mando was mentioning that you know, the most interesting, one of the most interesting part of you guys, what you got going on right now is Golden Wolf, right? Like this is a solid revenue stream in a big studio which allows you to do a ton of different shit. I remember talking about how you guys did AI think something for
Moonbirds even, right? They used to or for trailer or something last year, but how How's it going on that front? How's the studio side of things going? It's it's great man. And and by the way, like, just to quickly touch on like, you know, the floor didn't get the fuck out like it was. How's that behind the scenes? Like, look, that was. It was tough, right? Like it was, it was tough in the moment. Everybody drafted off of it, like, and it became a really big
meme for all the wrong reasons. And the way it was communicated, the time it was communicated was obviously not the right way to do it. But at the end of the day, like, what was trying to be communicated was like, no, we're not just an NFT project anymore. And if you have any hope for your bags, you better pray that all of your NFT projects become not just an NFT project anymore. And that's the whole vibe, right? Like, Harry Potter is not just a book. Marvel is not just a comic book
franchise. Like Barbie is not just toys. And at the end of the day, there's so much more than that. And like, I think people really understood that. But because of, like that trust that eroded for such a long time. And like that moment that we were in, like that was just the best opportunity in the world to dunk on doodles. I think it will go down in history as like kind of like that that moment you were talking about with Tropo and and Gordon.
But but anyway, like and and it and it does, it dovetails into what we're going to talk about in Golden Wolf in that when we acquired Golden Wolf, like the reason behind that was when I got to the company, the first thing that I worked on was trying to create business development opportunities for us to actually bring our content to the world with the biggest players. So we brought Pharrell in
obviously pretty quickly. And then right after that, he and I specifically got to work on, OK, let's go get a Hollywood studio to adapt our IP for television or movies. So we started doing all those meetings. We met with the biggest players you could imagine, the biggest players in animation, and we got really far with a lot of them.
And at one point, it became so clear we were not going to get the attention and the support that they're going to give their own IP. And because we're not Barbie and we're not Super Mario, they're very interested in this new technology. They're very interested in this culture that exists on Chain and in Web 3. But they didn't understand it and they were. They were not going to give us the amount of attention that we would have needed and what we owe our community.
So we had to pivot quickly and we just weren't getting the deals that we wanted to. So we had to pivot quickly. And pivoting meant we're either going to build our own team to create our own content because that's what it meant at the end of the day, like someone's going to create content for us, or we're going to create our own content.
And the idea of building a team that would then be able to create the amount of content that we knew we needed to, to stay relevant in the world that we're living in today. Like there's a lot of volume right now. It it just became like really jarring to look down that hole. So we had just had this awesome experience with Golden Wolf. They happened to be at this opportune time of wanting to grow but not having the resources to.
So Inggy and I met Scott and I talked and we were like let's do this man, like let's actually acquire them and and not rely on anybody to tell us what content we make, how we distribute it and how we go to market. So we got that deal done early early in 2023 and it took a while to get the paperwork done. It took a while to integrate the staff and like they really got running in August of last year. And the significance of that deal is there's a few key points to think about.
One, they work with the biggest IP in the world. They work with Disney, they work with Epic Games, they work with Nike, they work with Paramount. Like they had spots running in the Super Bowl, like, they're as good as it gets. Short form video is the number one most consumed format of content in the world right now. They have built their company throughout the last 15 years on creating short form advertising, 6 second ads, 32nd ads, 92nd ads etcetera for the biggest
companies in the world. They are also now incubating next Gen. IP and brand development through doodles. So we get learnings from what they're being tasked with from their clients and their clients get learnings from what they're developing with doodles, new ways to build brands, new ways to create content. And now we completely control our content pipeline. No one can tell us, hey, you need to wait until you have this to make ATV show you need. That is freedom.
And the quality that we can create and the pace at which we can create it is unprecedented in our space right now. And I feel like people are just going to really start understanding that this year when they see the sheer output of what's on the timeline and the quality of what's on the timeline. So that I know it was a little long winded, but I think I think I covered it okay.
No you no that's that's great. I mean look like we're we're media so like totally get that and totally understand like the importance of like short form content and actually we were talking about short form digestible content yesterday OV but it's it's I totally get that it's so big like the acquisition over there was big so anyway so the big stuff right I just. Wanted to delve into that slightly because I think it's an important thing to to to to linger on.
Like how much would you say like as a short form piece of content as that sort of quality you'd have to give like maybe specific figures, but if you wanted to have like a a 32nd to one minute long video by one of these creators, like what is the cost of that for like your your other NFT project? Yeah, like, OK. So if you were going to work with a with a Golden Wolf or a competitor like Golden Wolf to get like, there's also differences in the style of
animation which add to the cost. But in order to get like the really highly produced, like the stuff that you would see on broadcast, you're talking for like 60 seconds. You know, anywhere from 300 to 400, maybe $250,000. Yeah. Like it's. Yeah. And it really also just depends on like how complicated the spot is, like how many different frames you have to animate, like how much of backlogged content that you can repurpose for the next time.
So. But like you're talking significant 6 figures for for minutes, not you know, not hours or you know 10s of minutes. And how how many projects are you? Is the team like generally working on like per week or per month? This is something that you do work like just like a two or
three month. Yeah. No, I mean. This sounds, I think it's crazy business to get into and I think like it's clearly going to revolutionize the whole of doodles and I think it's important to kind of get into some of. That, but this is the angle. But I think most people also don't think about on the timeline. So Julian, that's actually pretty interesting, but please feel free to don't have to go in extra details, but we.
Like, no. But yeah, I mean it's like we try and not spread ourselves too thin. Like we don't take on every single project that we get. Like it either has to be that's the qualifier, one of two things. One like the money is just impossible to ignore or it's a really good brand look.
So like we actually did 90 seconds of animation for a movie called The Monkey King on Netflix and it was a number one movie on Netflix. And you know, that didn't pay as well as some of the big brand spots that we do. But it was a really good look to be credited on that movie because it had such a big marketing budget behind it.
It was like a really, you know, it was a really touted and promoted project, but we try and keep it to like 20-30 projects a year to make sure like we're really managing it the right way. But we're actually going to be investing in Golden Wolf to do more work and do different types of work because of what they're doing for doodles right now.
You know, they're doing all of our product animations, they're doing all of our social animations, they're doing all of the unboxing videos, the live action stuff, like literally every bit of the pipeline, the web design, everything. We're going to be taking that skill set, brand identity consulting for IP development and actually bringing that to companies now. So it's not just like the technical production side of content development.
Strategy and execution is going to be a big part of it moving forward as well. Yeah, I mean, I think it's a huge thing. That's what Moonpay did, right? They bought, they bought out a firm. Night shift. Yeah, the new name of them, but yeah, oh the old name is Night Shift.
But yeah it's it's crazy how how much demand there is and we even know from rec guy like when we have these conversations that that you're kind of beholden to just a very small number of high quality firms in the in the industry that that that are, I don't know relevant in the NFT space or know the NFT space
quite well. Well, and and to that, I think it's such an interesting point because like everybody was an expert in 2021 and 2022 and like so many of these big corporations got burned working with people that actually had no idea what they were doing, weren't capitalized the right way, didn't know how to manage funds. And when you look at the pool of people you can like truly take seriously and and have a credible voice in this space, like there's not like there's probably a handful, right.
And I'd say that the people that have survived and really have exercised like good business practice and like cultivated the right environment and ecosystem, they're going to be able to go into these big companies in this next cycle because all of them are going to come back like first of all, none of them actually left. They're all still developing like our brand partnerships are kind of proof of that.
But the like when people do come back, the people that have been able to like tell stories and keep narratives up and create real life value and like real life utility, I think those people are going to, you know that's going to be where like the big business gravitates to. So it's yeah, it's a, it's a it's a really interesting time for that and I feel very fortunate that we're positioned how we are right now.
Yeah. Fuck your position really well for that that's a that's a really good question. So let's let's dive into the the Doodle studio right. That that what, what what's what exactly is that? Because that was that was the latest news that came out of the doodles camp right. Yeah, yeah. So we, we launched our new web app that's inclusive of our
character creator. You know, it's where our avatar system is. It's where our wearable system is, you know, It's where we're building our loyalty and rewards ecosystem, our user generated content platform. And it's really set up to be like an app, like a mobile web app and you know, function like an app and have all the things that you would be used to if it was on iOS or or Android.
And you know, it's basically like the home base for for doodles like we we look at it as, you know, kind of a place where you come to prepare your journey on the blockchain and on the Internet to have a really incredible experience. But it's based, it's going to connect to every single touch point, so whether you're buying toys. Going to a live event or you know, sharing social content, like all of that stuff is going to be able to be connected back
into the studio and register. So we're we're going to know who our most engaged, you know, community members are. And because of that, we're going to be able to reward them in new ways, know more about them and really know how to personalize their experience with the brand. So this is, this is just the start. There's so much more development coming out in the studio. But but yeah, we finally released it out of beta. We couldn't. We couldn't be more excited. I love that dude.
I I got to get me one of these watches. I'm not going to lie, I know this is not what you're talking about, but I'm. I'm just sharing my screen right now and I'm going through a Doodles X page. You guys are quite active on X now. I like that. Yeah, I mean, come a long way. Y'all posting now. Y'all post. But now next you got to get the casting. That's a new posting, you know. Phew. But I'm sure the right guy put you on that forecaster train. I know, I know, I know. I'm digging in.
I got, I I secured my name. We're gonna, we're, we're, we're working on it. That was a great interview by the way. Shout TJ again, but watched some of it yesterday. I thought it was fascinating. So OK so you got the studio stuff going on a lot of a lot of crazy stuff happening obviously on the on the on the golden wolf side which is which is awesome. And So what I I I noticed obviously like to say one of the collab stuff you did the Crocs.
You did G Shock obviously. Like I'm sure you have a bunch coming and obviously you have the whole Pharrell. You mentioned Pharrell yourself here. It's kind of a collab like he came on. So like what what role will like collab have in like the future of doodles here like what's what's coming up next And also what what's the latest with Pharrell. I mean he's cooking over there at lvi. Got to say that that cowboy collection was crazy the last one. Yeah.
He's how how's the. Yeah, he's killing, honestly. You can hear doodles, too. There's there's a lot more coming, so I'll tell. I'll tell you more in a second. OK. Yeah. So, so collabs like they're, they're a huge part of the development. And this is like a big strategy that I kind of put into place when I came to the company because I really believe that the right brand collaboration integrates you into culture in a very different way than trying
to build everything on your own. And it has to be the right collaboration, has to be organic, it has to be meaningful. And we take a lot of pride in kind of who we select that we want to partner with. But at the end of the day, when you partner organically with a brand like Adidas and Pharrell, Skate brands like Human Race and BBC, and then you move on to Crocs and then G Shock, like the kinds of brands we're going to start to partner with really
start to make sense. And like there's a lot of crossover opportunity to reach their audiences. So when G Shock does a collab post with us, all the people that follow them now become aware of doodles when Crocs does the same thing. And by the way, don't forget brands like Crocs and G Shock pay companies like Golden Wolf to create their marketing so. Different money glitch. So inherently when you're partnering with us, you're getting award-winning creative right out of the gate.
So when we actually put creative on their timeline, their audience is already perking up because it's such a high bar. So we have found that our followers increase whenever we do these brand partnerships. A lot of people you know, like have criticized in the past saying like oh, you're just trying to extract more from the community.
That's not really it. Like my answer to that is always like be excited about the moment and the energy that this collaboration is driving into the brand and don't worry, if you don't want the product, you don't have to buy the product and that's completely fine. The even more so 60% of people that bought Crocs were not holders, so I. Heard that stat on portal, so that's that's big 60%. We're not doodles holders, but were they 3 participants?
Is there a way to see that versus Web 2 participants? Not a way to see that, but I think that that matters to me a little less because it's still like, it's still people that don't hold doodles. And it's not like we're just trying to extract value out of every single doodle holder. And we try and do a lot of things that like give people priority access and like make the NFTS that the people own actually part of this experience. I'll tell you more about that when I talk about G Shock.
But like, if you really think of why people loved the Pudgy Penguins move into Walmart, it's because they believed that people outside of our echo chamber, we're going to be buying Pudgy Penguins toys at Walmart because everyone knows it is very familiar with people. People go to Walmart and Target and all these toy stores to buy toys and now Pudgy Penguins is there. So off the top of your head, you immediately think like that's not just web three people that
is normies through and through. We're reaching a lot of normies through these partnerships and we're trying to do this with a media first approach before we go mass retail. It's not right or wrong in my opinion, it's just a different strategy. So we're really doubling down on this. We have probably five more partnerships coming this year already committed. We have a toy partnership. We have more apparel
partnerships. There's, you know, different categories that I want to speculate too much on, but like really, really big things this year that, you know, G Shock is frankly just the very tip of the iceberg. And then the one thing I want to mention about G Shock is like, so not only are we reaching new people through these partnerships, we are also figuring out a way to bring the community into these programs. So if you look, we're starting to establish some main characters.
We're starting to use NFTS that are inspiring these characters in creative. So one of the things that we did with this G Shock campaign is the Alien character was the face of the campaign in all the marketing. There's a bunch of ancillary merchandise, a vinyl developed by SK Lamb you know that's on sale and the Alien is actually influenced by two by two NFTS, Pablo Punk Caso and you know and one other person actually own the green aliens and then eight
other people own aliens. So what we did was just coming over a cold. Sorry guys. So what we did was basically created a redemption package so those holders could get all of the merchandise that is on sale for free. Well, the not the shirt and the hoodie. It was the hat, the watch and the vinyl. The vinyl is actually signed by Burnt toast. So not everybody you can't buy that. Only the holders are going to
get that. The Alien holders are going to get that and then the and then for the two that are actually that actually influenced the main character, they're getting a one of one page out of Scott's sketchbook that influenced the whole campaign, hand drawn like like art that you like. Because these things, you can't ascribe value to these things. They're priceless now. The redemption is not the
special thing. I think for Web 3, the mechanism in which to redeem it is we airdropped an 1155 token to the alien holders and they wanted to redeem the the merch they could or they could sell the token if they wanted to. We tokenize the redemption so people can have the option to create whatever form of value they want for themselves or redeem the actual merchandise. Every one of them has redeemed
the merchandise. And the other piece of it is that we actually included the aliens in the marketing of the program. So all alien holders took to Twitter and did these like cryptic messages on Friday before we actually did the drop and helped in the campaign.
That is the kind of community Co creation that we want to cultivate moving forward while like being true to Web Three with how we actually like mechanize redemption and like, you know, like it's like people getting a lot of what they want, not looking at their fees. Yeah, no, that's great. I'm sorry. It's the it's the sound of your ad actually that was playing. But as I'm sharing the screen so that's OK that's cool. I like the whole communication aspect of that a lot. A lot anyway.
So it's great. All of your stuff made by Golden Wolf by the way. Now in house all the the. Music too. The music too. It's good sound. We have our own. We have our We have our own internal music studio called Take Your Medicine These two. Incredible. It sounds really nice on the Sony's right now. I'm not going to lie. Like, it's like the soundscape one way. I don't know explain it, but you can tell it's done professionally because it's like
fun. And then, so I know you asked about you asked about Pharrell, so. Oh yeah, stop with Pharrell. Yeah he's he's good man. We one of the other things that I think was amiss for us kind of early on was like that big grandiose presentation we gave at NFTNYC without contextualizing like just how long some of these things take to do well.
And you know that that was probably my bad more than anybody's like you know I there are so many things that can change in over the course of trying to execute a business and the and like the idea of putting out like a like a really valuable piece of music and really valuable piece of film content. Like it takes a long time. And I went into that presentation kind of giving people like a vision into the future. This is like what Doodles is going to be not what we're
committing to like tomorrow. We did miss a couple deadlines, which kind of added extra scrutiny to that, but at the end of the day, like none of our vision has really changed specifically around what Pharrell is doing. We have our first major content experience coming out with him this year. It's Doodle's records. It's got like I I don't want to give too much alpha on it, but it's basically a ground breaking content experience that's going to be anchored by by a short film, a music EP.
Pharrell's doing the music. We're going to have a couple big artists that are voicing characters in the actual content itself. There's a lot more news on that coming, but like, trust me, Web Three hasn't seen anything like what is about to come this year. It is. It's going to be trending on platforms. It's going to be very like that moment that people had when they saw the Walmart announcement for Pudgy.
They're going to have when they start seeing shit that we make on Spotify and YouTube and all the other areas that you consume content. Sims, you know what? The clip here. And we're gonna, we're gonna we're gonna hold our boy Julian accountable to that and or you know what? Not even. We're gonna just bring it back when it happens. You know, we're gonna pick it back. And I'm excited for it. I like this type of stuff. I like this. This is what we're here for.
And I think it's exciting. Yeah. I mean your background is literally Billboard CEO, right? You're ACACO of Billboard. Right. President. Sorry. I'm sorry. President. Yeah. You know what? I I'm a president now too. You know, I'm just saying. So I get that. You know the vibes. You know it it feels cool, right? It's a nice title. I love the title better than CEO. Frankly, I have.
To say like whenever whenever we did the merger, I I jumped on that title like I I was like I was Co CEO with logs. I was like oh you can have it, you can have the CEO Shit, I'm good. Like I I like Presidente, you know. Yeah, exactly. That's like, what's it? You know, Portnoy from Barstool? You never changed the title. So last week and you guys going
to think I'm crazy? Oh my, I'll send it to you too, Julian. But I wrote a letter, and I made a letter head for myself, inspired by the president of the United States. And then I made a letter bottom whatever. And I said from the desk of the president. And I wrote my team a note of how proud I was of their work because I was generally happy. It was a Friday night where I had done like 40 meetings that week. It was insane.
And they all worked hard. And I was like, and I wrote the whole thing and I wrote from the letter and I said it to all the. That's so good, man. That's the best, dude. Like. I'm so extra dude. I love. That that's it. You got we got to have fun, right? Look like you work on this fun stuff for talking. G shark talking, Crock talking. You know, all the this shit is. Fun, man. Like that's. Like. That's the hard thing about the space sometime. And like I'm not saying it's not
warranted. We're playing for like like really high stakes here. Like, I I get it. But like, I wake up every morning and I feel like I'm in a dream. Like, I'm getting to make cartoons and merchandise and live events and make people smile and happy. Like, it's our job to inform people. It's our job to entertain people. Like, I dreamed about that when I was like in a sports marketing class in high school. Like, you have to pinch me every time.
And that's why I always say to people like like Web Three, you really have to be in it and experience it to understand, like, how powerful the culture is. And once you're there and really in it and you give it a chance, like, I, it's kind of hard to ever think about leaving. Like, I have people that ask me all the time, like, yeah, NFTS and Crypto are fucked. Are you, You know, you're really thinking about, you know, not getting back into the
entertainment industry. And I'm like, yeah, I still do that. And I'm like, you literally don't know what you're talking about. And I cannot wait. I cannot wait to show you what's up. Let's go. Let's go. That's they. I think that's some good energy to leave off on Julian. You know, I I like that energy. I like the spirit, You know, you got, you got Ovi. Even reacting like Ovi. Yeah, usually don't react. Not unless somebody's trying to knock him out in the ring, exactly.
He wants to box again. He wants to do some exhibition, but maybe I'm not supposed to say that. But you know, we got to get him back in the ring because it was one of my best trades last year. The trade, you know, we hit a 300% return on that. Hey, they were giving me 3 to one odds, so we got to take them. But Julian listen I'm excited. I think there's a lot of stuff that you you left people excited about holders non holders you know we want we want wins. I we say this about pudges all
the time. We say this about a lot of other NFT projects on the show. We want wins in the space. We actually we need wins in the space right. We I'd I'd love to open Spotify. Use Spotify. Let's open Spotify and fucking see the Pharrell doodles like crazy NFT Vinyl whatever the hell like going on trending on there right. So this is stuff that's cool. And also he's cooking at LV and getting bigger and bigger.
You figure if all keeps on getting actually more influential by the year, which is wild. I don't know how he does that motherfucker doesn't age but it's it's it's pretty well. So Julie, I don't know any last words before we take off anything people should look forward to maybe on the shorter term or something? No, man, I, I, I, I appreciate you guys like everybody. Stay tuned. There's there's a lot coming.
This was frankly like the smallest announcement and thing that we're doing this year, this past week, which should just give you a sense of like how how big and you know what we're working on is. But like this culture is being brought to the masses by people like you guys. And like the more we can bring this culture to people like I really people are going to get intoxicated by it. People are really going to feel it. And a lot of people are getting Trojan horsed into this when
they don't even realize it yet. Like, you know, you guys having wins is huge. Congrats on all the success and like you know, appreciate the time and the platform guys. Like, let's just keep changing this thing together. 100% appreciate it, Julian. Thank you for coming today and excited for what you guys got coming up. All right, guys. You too. Thanks man. All right, lads, that was a good review. Everybody. Hang tight. Don't move, don't leave.
We're going to do market reports, we're going into NFTS, we're going into crypto, we're going into gaming tokens, we're going to talk about a whole bunch of stuff. But what? What's the first impression here? OE Mando, that was. Solid. I like, yeah, I honestly, I really respect any project that's been through a tough time and is trying to turn around its fortunes and didn't just give up and rob the community and whatnot. I think Doodles has had his fair share of challenges, but they
sound like they have a plan. They sound like they went away last year and devised an idea and a strategy and and are now some way through executing it and you're seeing it in the floor price and the sentiment improving. So I respect that like I think this is a is a tough space and sometimes people get a lot of Flack not for bad intention and it's just a question of can you turn it around and it looks like they're giving that the the best go they can and so far the
results seem good. So excited to you know, it's great. It's great to see turn around stories. It's great for the space and I'm definitely, I'm definitely rooting for that. Yeah, that's that's that. You're right. You're right. It's funny. It's, it's good though like coming from you too because like you've been critical of that, right. And so and so now like seeing that it's like it's a genuine sentiment change because you're seeing like action not for for
anything. So I thought it was good. I liked him going deeper into those moments and stuff like even before going on, you know we're chatting in the studio with Julie and he was just like it's just a lot of like introspection and like reworking on internally on you know, the brand, the business and everything, right. Mind you, they also there was a raise on the doodles camp right that happened there. So you have investors.
It's a lot of moving. I don't think people realize when Julian says I have a board meeting later it's actually like a whole different level of running a company with all these things. And I'm about to find out personally this year this whole lot that you know it's it's it's I don't know it's scary almost. I was just talking as a founder Guys. I don't know. I don't know this is it's gonna it's interesting anyways.
Market report. I mean lads, whoa, we are popping Ovi. I'm going to go to you first because ETH is obviously leading the charge. Multiple fronts. You are bull posting out the wazoo. You are quote, tweeting yourself with pastas and you keep revisiting and revising the price of ETH. Ovi, talk to me. What is the rundown on the market? Yeah, it's just more of the same really. I think we, we got the ETF numbers yesterday. It actually was a smaller net inflow than we've seen in the
last few days. So I think it was just well I said just it was $340 million inflow yesterday, but that's still a sizeable number and that takes it to about 2.4 billion over the last five days. It takes the total net inflow since the inception of the ETFs to 4.1 billion.
So it's these are massive, massive numbers and I think the market just continues to digest it really like every day you're seeing net demand from ETFs to the tune of hundreds of millions of dollars for Bitcoin. And I think the reason why ETF is outperforming is because of the ETF narrative as well That's now three months away. Yeah, three months away, just over three months away. And it's almost like we're going to see the same thing with ETH that we saw with Bitcoin in the
run up to the ETF approval. And if the Bitcoin ETF ends up being a success for the Bitcoin price, which so far it has been, that makes the narrative for ETH very strong. And I do think, you know, there is still some doubt as to whether the ETF will get approved. So I don't think it's priced in. I think even for myself, I don't think it's 100% slam dunk like it was for Bitcoin because it is something different. I think it's a very high probability. But yeah, I I don't think it's
completely different. But because you know, Grayscale won it's case against the SEC and that theoretically should translate to to this situation. But there are some you know some different assets so you do have to apply some you know some probability of doubt there. And even for Bitcoin ETF like we didn't really value until it was approved. So I don't think it's priced in and I think that's what people are looking at now and starting to get pulled up on now.
And my expectation is that you'll start to see ETH perform pretty well against Bitcoin. I'm not sure about against Solano and and higher beta assets. But against Bitcoin I think ETH starts to outperform as we head towards May and it might take a a long time to for it to happen. It's not just going to be a day one thing, but I think we'll continue to see a very strong. Technical backdrop for ETH, but yeah, that's where we are. I think you know Bitcoin hit 52
1/2 K earlier today. ETH was 2850. We've had a little bit of a pull back since then, but price action is is still pretty strong. Yeah, it's funny because like you shit will shit will like gap up loads and then it drops and everyone's like Oh my God, it just drops. But you look at the price versus yesterday and was still up, so. Look at the drop. Yeah, exactly. It's just a classic thing at the moment. Like we, we, we rally whenever the US opens because that's when all the buying happens.
And then we all freak out for the rest of the afternoon and everyone's like, oh, there's no more buying going to happen. And then as we start to have the European morning, we start to rally again because everyone's like, Oh no. No, no, no, no. The Europe poor isn't buying shit, bro. You're talking. About Asia, Asia, Asia, the. US to wake.
Up. No, no, no. Don't even try to sneakily say the European morning because you're you are literally the only European like that's like Max bidding, OK, You're and you're trading on Asia time. So let's let's just put it that way. OK, it's the same thing happening every day. But look at the chart like it literally you can see points of the like any bring up anything like Bitcoin. You can just see what happens. Like we we. Yeah, 4 hour chart. Rally into the US Open and then
we sell off. You can see it. You sound like we ran into the server and then we sell off in the afternoon. Then we rally again. This is This Is Us now realizing there's no more bias until tomorrow morning. So everyone freaks out and we'll do it again again tomorrow. And I'll do it again tomorrow, you know what I mean? It's like, you know, a few weeks ago we'd wake up and be like, oh shit, we're going to wake up and
get dumped on by GBTC. And I was like, oh shit, let's go. We're going to wake up and go higher, you know what I mean? It's like a complete sentiment shift, which is I I found funny, right? Because when you were saying that, like, now we're like waking up and we're like excited for U.S. Open, which we were not before. And we're not talking about the tennis here, We're talking about markets. But but it was just, you know, hold on. That was really bad one. So market's good.
Everything's looking great. Mando, let me go to you. I mean, say or what you like to call, say that thing is going wild. Do you want to maybe touch that? By the way, cook those traits. Thank you so much. Fuck me dude, guys. Mando gave me the train on Friday, he told he said Long say I long say so. Appreciate that and and you know it's great. It's honestly, it's good. It's nice. I needed I needed that. But but why is this happen? Like why is say specifically really like an outlier pump
here? Not in that way. I'm sorry. It's like it's it's going harder than most. Sure. So. So it doesn't perform for for a while before that. So remember it hit that local high of like $0.75 maybe $0.80 and then dipped for a long time so it unfold for a while and and really that was because it was a very large unlock happening and it happened yesterday. So people were like and remember say is a chain which is not really operational, they are launching their V2 which is AV2
main net. But right now the TBL of say is like 10 million. That being said, people are expecting it to be a very, very quick rise because just given the nature of the this paralyzed now 20, I mean that was 10. That was 10, like last week, yeah. So part of it was I thought it'd be bullish unlock. And then secondly the V2, the V2 is meant to be coming out in May, which is when they'll start the TVA. You'll start seeing the TBL rise a lot and comparably.
Like if you look at SUI, which is a blockchain again, which has seen a massive increase in TBL, that's a chart that's just gone parabolic. And wow, Sui's at $600 million TBL. Yeah, they, they, they basically. And that like, look what happened to Sui. Like this was let me. I'm kind of. There you go. Here it is. Yeah, so and that's since. Then right. Like that cup right there. And that NN was the date that they changed.
They it's like an ecosystem fund and and and the TDL rose a lot so like chains really respond to increasing in TBL. The WIC, like that meme, look at that. They're literally look at. That hope is the hope is that they are, you know they'll start to now gain a lot of TDL by May. So people getting very, very bullish. Obviously this was something it's up like 50% in the last in the last couple of weeks this was trading at $0.60 and now it's trading at 95 or whatever it is.
So it's up a lot I have to admit. I mean I told you I took some profits today, funding got very, very high and got very, very build up. I don't know. I feel like it. It's a good story. I really like the story, just maybe not today. But yeah, that was a that was a big mover. And then really it's like I said yesterday, the trays that I'm looking at right now, I'm looking at anything which is etho ETH related. So I had a very small position in Ondo, which is that real?
That real. Well, that's it's fun. I've been growing that today as that's dipped. Yeah, so that's dipped today. So I bought some of that. I bought some, bought some SNX which is synthetics which is just like underpins a lot of the perp space on ETH and a lot of the D5 space and I'm looking for ETH ETH beta trades to keep on going. I think ETH will continue to outperform here, so each soul moved about 5% today. ETH Bitcoin has been is up as well. I just, I just like it, that trait.
So my I've just, I've kept kind of the same amount of risk. I've just converted more and more of it to ETH or ETH related things as over the last four days. OK, look, I love that 2800 ETH feels pretty good, but I cannot help but wonder what would. It's going above 3K, not $100 ETH feel like though. Am I right? Can I ask you why are you tagging this person on stop? Was he like a hater? This is the guy that used to tweet the same thing that I'm tweeting back in 2021.
I didn't know that, OK. When he was really bullish on Earth, but ever since then he's been a massive Bitcoin dominance maximalist. Maximus is the wrong word, but he's been very bullish on Bitcoin dominance, and in fairness to him. He's been smart. He's been right. He's definitely been right, but I love this. I think he, I think he's kind of like picking up pennies in front of the steamroller. Now is my, is my view. I love this. Look at this every time you click.
It's 100 back 25262728 and I'm going to wake up tomorrow morning and look at the 29. Then I'm going to wake up the next morning and I'm going to look at the 33,000. Why don't we? Let's talk about you for a second here. You're talking E Beta trades and stuff. I think there was, didn't Kongeko? Can't you look at Eve Beta? Like wasn't it? Isn't there a thing? I'm trying to pull it up on screen? I don't use Kongeko as much, I use CMC.
Which is the different things you can play for EVE beta, right? Because it's got so. I. Know. I know, I agree. I'm starting to get, I have to say for the first time here OV I'm starting to get pulled up on your shit blast. I I don't know. Maybe you're tweeting too much about and it's getting to me. I haven't tweeted the last. Couple about in the last couple.
Of days pump token that like the wassies are going I I have I bought a Wassie like dude I showed you like I I bought a wassie it's in my baroque dot ETH wallet like you're plus ago and you I'm going to get an air drop for that. Yeah, they'll get. Get him on stroll, by the way.
Pump, yeah, pump will be the first, I suppose one of the first mean tokens on blast and I think something like 80% of the suppliers going to the NFT holders, some of the some of the supply goes to blast stakers and maybe some of it to the team, I'm not sure. Look at the. Ms. The last one. Nice. Yeah. The the other something I asked someone just asked in the in the comments as well. The other, the other token that's really been going nuts is
some of the Bitcoin L2 stuff. So Bitcoin L2's and this is kind of what Anthem and Melton are getting on the back of publicly. So you're probably going to see a lot more on the timeline, but Stacks is obviously the most well known one and there's been a lot of criticism of them. But there seem to be some very, very big changes and funding rounds being done. People think that the whole Stacks technology might even
have a few upgrades. Kind of similar to how you know Polygon looks to looks to build out several different L2 types, ZK, ZK, roll up on Bitcoin or or various other things. So Stacks is Stacks is at an all time high and that that that's been a huge move. It's been leading leading the
top 100 alts for a little bit. So as opposed to just Bitcoin, you're starting to see Bitcoin L2 become a big thing and that is definitely a trend to pay attention to because that's where I would say from the the second-half of 2023, that was where about 80 to 90% of all the VC funding stuff was happening. So they normally haven't. They're normally a leading indicator about what everyone's going to start throwing them into. And it does feel like that as a
trend is going to be a big one. OK. OK. That's good. We love to see that. Well markets I guess I mean Europe, Europe didn't need to wake up market is just rallying again love to see that we had like a, a baby dip for like 5 minutes. You know we're we're so anyways so price is 5215. Yes. I have to say last night I was a little lit you know I I I added the wine pairing to my wonderful meal that I had with Vanessa.
And so I was not a little I was lit like you know I took the five wines and I I ended up with a beautiful soteren, which I gets the sweetness of it. Gosh, I. Love Soteren. Dude, Soteren is so good and and I and I sat down and I got home. It was like 11. It was 11. I was tired, rolled one up, got high. I sat back and I realized Bitcoin is 52,000 fucking dollars. Like, I don't, I don't know, like, do you guys, you just realize that you guys crazy this time is right now like we.
Like, I don't think, I think too many people like, take it for granted because we're talking 100 KS and 250 KS and half, $1,000,000 Bitcoin and you have fucking Kathy Woods saying like fucking $10 million Bitcoin, you know what I mean? We're creating like, like, I think it's pretty wild what's happening in the space. There's a massive shift going on in front of us and that could, that could be the run. That could be it. Like, we could that could be the run. And it's exciting. 3X in the
last 14 months, right, 3X? There's been quite a lot of memes about that recently, just like people talking about how great their portfolio the stock portfolios have been. But since FDX Bitcoin, Bitcoin did a 3X. Look at this. Phenomenal. Time to buy Bitcoin when FTX was happening. Phenomenal. Look at this. It was a phenomenal time to buy Bitcoin three months ago, bro. It's crazy because I think this is at the risk of, you know, being a local top. I think this is just the
beginning of a bigger move. I really do. And I think you just have to get your head out of, if you've been around this market for the last two or three years, every day, it's really hard to get your head out of the bubble that you get sucked into when you just be you're like, oh, prices up so much just to sell this kind of stuff. But you know, if you take a step back, I think the ETF have been around for a month, just over a month.
We're just over a month into that and we're seeing consistent data inflows. We are probably at the beginning of a massive massive move higher in Bitcoin and in crypto overall where we do see new all time highs quite possibly this year.
And yeah, it's a it's a really hard thing to like get yourself out of the mindset of like oh I should take, you know, you should take some profits along the way, but add the mindset of like oh like you know, I want to like take the money and run away and like just cash in because I fucked up from not taking profits last cycle. I think the best thing to do really is just sell little bits along the way.
But yeah, I just think these prices, you know we're here 15th of February 2024 in six months time we could be having very, very different conversations I think. Yeah, yeah, it's tough because we're in here every single day. So we look at different trades on a daily basis. But I did like ease keeps on pushing out that that tweet that you pushed out yesterday, which is, you know, stop trying to catch small moves trying to catch, believe in things long
term. I do think that people, most people underperform bit Bitcoin over the last 14 months. Everyone. Dude, I was looking back last night at all my stuff and because I was actually, I was because I was looking at Mog and Mog went to like 70 + 1,000,000 yesterday. So having a small pullback here, but like still up above 50. And I was like, had I held onto the original Mog that I bought on the date in July last year, I'd probably be up like $400,000.
I think it's tough. I can see that, I must say, but not not how you grow myself. But mind you, mind you, let me tell you. Just listen. We're all big. We're up big. OK? So there's no mind that we're still up big and we believed in something, but this is point. Believe in something. In freedom. Like I'm talking about shit Coin, talking about Bitcoin. Yeah, it's tough to believe in a shit coin at the lows. Right, the Solana position. I did this. This the better. Solana's much better for
example. I swapped my ease to Seoul in November and then recently, like two or three weeks ago, Two weeks ago, I think I staked it. That trade for me has done better than all the bullshit I've chopped myself up and down in. Like whether it's like ape and jupe on launch or then being up and with a lot which we cooked that. Oh we still cooking that one up like crazy. I mean this motherfucker is
making hard bro legs with that. You know I don't know what's happening there but he's he's chefing the Michelin star thing there. You know what I mean? But but there's that And then the up and downs though, right. So one second you'll be up six figs on on the coke and the next second you're chopping yourself down to 0 because you're moving back-to-back. So it's it's interesting like when you that's why like yesterday taking a step back,
I'm like damn, man. Like it made me realize like really like definitely like having a bag that you never touch. It's probably the best ever with conviction. Just believe in something God damn it. You know. I mean oh remember you had a speech about believe in something God damn it have some conviction. When I think that was the bottom there, that was the bottom, that was this bottom signal. That was when everyone was like, everyone was like, panicking about EVE.
Yeah, like 1600 or whatever it was. Yeah that was that was that was good. Look like for example look on changes posted 2 minutes ago. I have my applications on for them dude. The giant whale began to inject funds into crypto market again this general in the past 26 hours he received $148 million USDT from tethered treasury and deposit exchanges and the whale has injected 3.22 billion USDT into the market since October 20th 2023. There is a whale.
I don't know. But there it's 2 minutes ago I posted it. So this is like the level of like insanity. This is like nothing compared to what's going to come. There's that's one whale, one wallet. It must be a fund I guess, but like. Has to be. That's a large number. Yeah, it's. And they're using crack. They crack like Kraken, Coinbase, OK, X Kraken there, look at that. Look at their buys, look at the buys of Bitcoin. They've been, they've been buying Bitcoin non-stop.
You know and you're looking at Michael Saylor also is going to become the richest man on earth. You know what's the stat of every dollar Bitcoin goes up how much is he making? Like it's it's crazy. So I don't know like not to get people euphoric and all pulled up and stuff but like, you know like here we are we're here like we know for for months and years. You know bear market. We say you know go slow, go slow. It's coming, it's coming, it's coming.
But now we're here. So anyways it's I think it's an important thing to point out. Look it's already 11:30 and then we went a little over with Julian. I don't want to the to ramble. Tomorrow's Friday we're going to get Shabaz candles. Although we've been getting them every day this week which has been great. We're going to get more. I do want to talk about H Channel, Arbitrum. I do want to talk about gaming tokens. I'm sorry if some people are
have to but it's do it tomorrow. So Sam's promise you let's do a gaming like 10 minutes top gaming tokens per Alex Becker. Which by the way, we've never had Alex Becker on the show come together. Yeah, does. He follows me, actually. I don't think he follows us. I mean let's. Get him on, but not for the gaming stuff I'm more interested in, like the supplement. Stuff, dude. He is this motherfucker. Jacked bro. It doesn't follow. That this guy is like, he's crazy.
He's big. Maybe we couldn't ask through through Elio Elliot's homie. I don't know. Anyways, we should get him on. But let's talk about this shit and let's talk about all the gaming stuff because Arbitrum Landing Ape chain, that's big. I know there was bits from CK, there was bits from Polygon. It's like everyone was at it and they they landed Arbitrum, which is a big gaming move in my opinion. Pixel lands on Ronan arcades.
XYZ are going to do an AirDrop overall that announced A10 min law funding round like there is so much guys, so let's let's let's cook on that tomorrow and get to that. So anyways, great show lovey. Also tomorrow we have the the Robot loot box spin, so hang tight. Tomorrow when you retweet the space, you'll have a chance to two, one and two chances right? Not one and two big. I mean there's two chances to come up and and and you know, be part of this. So anyways.
Anyways, anyways with that, with that, with that, we will see y'all tomorrow morning, 10:30 AM Eastern Standard Time, 7:30 AM Pacific Standard Time for the episode of four more hour on Rock Radio. Let's go.