Default Alive - podcast cover

Default Alive

Corey Haines & Chris Spagswww.defaultalive.fm
Two founders share an unedited look at what it's like to bootstrap a startup through weekly updates. Chris Spags is the founder of Jetboost, a suite of no-code plugins for Webflow. Corey Haines is the founder of Swipe Files, a membership site for marketers built with no-code tools. They chronicle their journeys getting to and staying "default alive": profitable, self-sustaining, with infinite runway.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

83 | All good things must come to an end

Corey and Chris are bringing the podcast to an end. They discuss why, where things are at today, and what to look out for in the future. Learn more about their businesses: Default Alive Ventures Swipe Files Jetboost SwipeWell Follow them on Twitter: @coreyhainesco @c_spags...

Apr 04, 202331 min

82 | CEO Stuff

Corey shares some learnings on startup taxes. Chris shares how the recent growth of the Jetboost team is going and what he’s learning from that. They also discuss SaaS team account architecture, user onboarding email sequences, churn trends in 2023, and of course, they have to talk about ChatGPT. Ask us a question → Notable mentions: Andrew from FlowPhantom Pieter Levels tweet on Google fumbling AI Derrick’s blog: Ship Small, Ship Fast MusicLM More podcasts for bootstrappers Learn more about the...

Feb 07, 20231 hr 9 min

81 | 2023 Goals

Corey and Chris talk about their goals, themes, and big projects for the new year. Ask us a question → Notable mentions: SwipeWell Product Hunt launch More podcasts for bootstrappers Learn more about their businesses: Default Alive Ventures Swipe Files Jetboost SwipeWell Follow them on Twitter: @coreyhainesco @c_spags...

Jan 18, 20231 hr

80 | 2022 Year In Review

Corey and Chris look back on the past year’s highlights, lowlights, and learnings. Ask us a question → Learn more about their businesses: Default Alive Ventures Swipe Files Jetboost SwipeWell Follow them on Twitter: @coreyhainesco @c_spags...

Jan 10, 202359 min

79 | Webflow Conf 2022

Corey is working on co-marketing campaigns for SwipeWell. Chris is back from Webflow Conf and shares everything that happened at the event! They also discuss some of the unique aspects of the Calm Fund SEAL agreement. Ask us a question → Notable mentions: Webflow Conf Announcements Webflow Apps Reilly Chase’s tweet Tyler Tringas’s tweet More podcasts for bootstrappers Learn more about their businesses: Default Alive Ventures Swipe Files Jetboost SwipeWell Follow them on Twitter: @coreyhainesco @...

Nov 15, 202249 min

78 | AI takeover

Corey recaps the SaaS Marketing Summit and State of SaaS Marketing report. Chris is wrapping up his final prep before Webflow Conf next week. They also talk about AI, newsletter sponsorships, and SwipeWell mobile apps. Ask us a question → Notable mentions: Webflow Conf Agenda Corey’s AI generated profile pictures SaaS Marketing Summit recording State of SaaS Marketing 2022 Report More podcasts for bootstrappers Learn more about their businesses: Default Alive Ventures Swipe Files Jetboost SwipeW...

Nov 04, 20221 hr 11 min

77 | 10,000 subscribers

Corey hits a big newsletter subscriber milestone. Chris gets back from vacation and officially launches the Jetboost blog. They also talk about playing the waiting game with SEO, Webflow Conf, and SwipeWell’s public roadmap. Ask us a question → Notable mentions: SwipeWell Public Roadmap SaaS Marketing Summit on October 12th Jetboost Blog More podcasts for bootstrappers Learn more about their businesses: Default Alive Ventures Swipe Files Jetboost SwipeWell Follow them on Twitter: @coreyhainesco ...

Oct 04, 202253 min

76 | 2-year anniversary listener Q&A

Corey and Chris answer listener questions live on the podcast to celebrate the 2-year anniversary of publishing. They cover how they spend their time, favorite tools, what success looks like, the highs and lows of the journey, and more. Ask us a question → Notable mentions: Grain Mailman ZipMessage Manifest Destiny blog post More podcasts for bootstrappers Learn more about their businesses: Default Alive Ventures Swipe Files Jetboost SwipeWell Follow them on Twitter: @coreyhainesco @c_spags...

Sep 20, 20221 hr 25 min

75 | Celebrating wins

Corey integrates a new newsletter growth tool for Swipe Files and ships a new landing page for SwipeWell. Chris is still celebrating recent wins while pondering the future of Jetboost. They also talk about Chrome web store SEO, “Two Way Write Ups,” and product evolution. Next week is a Q&A episode to celebrate the 2-year anniversary of the podcast. AMA! Ask us a question → Notable mentions: SwipeWell Chrome Store listing State of SaaS Marketing Survey Tweet about Jetboost benefits Two Way Wr...

Sep 07, 202256 min

74 | SEO is king

Corey prepares to roll out waitlist invites for SwipeWell. Chris shares what he learned while setting Jetboost up to hire full-time employees instead of contractors. They also discuss Google’s upcoming search update, programmatic SEO, and useful SEO tools. Ask us a question → Notable mentions: Above Board podcast Startup to Last podcast PageFactory Splitbee More podcasts for bootstrappers Learn more about their businesses: Default Alive Ventures Swipe Files Jetboost SwipeWell Follow them on Twit...

Aug 23, 20221 hr 11 min

73 | Hiring spree

Corey launches a programmatic content experiment on Product Hunt and starts planning the Swipe Files Summit. Chris moved to Chicago and made two new hires! They also talk about a new SaaS project and Webflow Conf. Ask us a question → Notable mentions: Retext More podcasts for bootstrappers Learn more about their businesses: Default Alive Ventures Swipe Files Jetboost SwipeWell Follow them on Twitter: @coreyhainesco @c_spags...

Aug 10, 202256 min

72 | Bought a new domain

Corey builds a mobile app MVP using the no-code tool Adalo. Chris is continuing to push out small UX updates for Jetboost while preparing for his big move across the country. They also talk about new onboarding flows for SwipeWell and Swipe Files. Ask us a question → Notable mentions: Adalo Crash Course YouTube Video More podcasts for bootstrappers Learn more about their businesses: Default Alive Ventures Swipe Files Jetboost SwipeWell Follow them on Twitter: @coreyhainesco @c_spags...

Jul 13, 20221 hr

71 | Achievement unlocked: First MRR

Corey celebrates getting the first SwipeWell customers. Chris ships a helpful update to Jetboost and brainstorms some content ideas. They also discuss product analytics and being a power user of your own app. Ask us a question → Notable mentions: PostHog More podcasts for bootstrappers Learn more about their businesses: Default Alive Ventures Swipe Files Jetboost SwipeWell Follow them on Twitter: @coreyhainesco @c_spags...

Jun 28, 20221 hr 2 min

70 | CopywritingPrompts.com

Corey launches CopywritingPrompts.com and experiments with programmatic SEO for SwipeWell. Chris is getting back in the groove, talking to customers, exploring partnerships, and working on new features for Jetboost. They also provide an update on Default Alive Ventures and discuss the opportunity cost of buying a SaaS. Ask us a question → Notable mentions: CopywritingPrompts.com Relume Rails SaaS Conf Framework Friends More podcasts for bootstrappers Learn more about their businesses: Default Al...

Jun 17, 202254 min

69 | Introducing: Default Alive Ventures

Corey works on a new side project as marketing for SwipeWell. Chris ships an important update to handle subscription changes and works on turning content briefs into articles. They also introduce Default Alive Ventures and talk about SaaS acquisition multiples based on ARR vs SDE. Ask us a question → Notable mentions: Default Alive Ventures Tweet Hunter Maker Grant Pieter Levels tweet More podcasts for bootstrappers Learn more about their businesses: Swipe Files Jetboost Follow them on Twitter: ...

Jun 01, 202254 min

68 | Emergency Pod: “I’m sorry, I sold the company.”

Corey and Chris were about to close on a deal to acquire a micro SaaS business together until it suddenly fell apart. Listen in to hear what happened and what they’d do differently next time. Know a SaaS business we might want to acquire? → Notable mentions: MicroAcquisitions course Boopos More podcasts for bootstrappers Learn more about their businesses: Swipe Files Jetboost Follow them on Twitter: @coreyhainesco @c_spags...

May 20, 20221 hr 8 min

67 | $500 MRR

Corey experiments with a $500 MRR Challenge to gain new members. Chris has had to put work on the backburner for a bit while overcoming some challenges at home. They also talk about Elon buying Twitter, NFT launches, and meetups. Ask us a question → Notable mentions: Milk Road City Clash More podcasts for bootstrappers Learn more about their businesses: Swipe Files Jetboost Follow them on Twitter: @coreyhainesco @c_spags...

May 03, 202254 min

66 | What to build for an MVP

Corey onboards the first SwipeWell users on calls and publishes some new blog posts. Chris is only working half-time right now but managed to ship a key stability update for Jetboost. They also how sleep affects productivity and a new indie hacker podcast, Framework Friends. Ask us a question → Notable mentions: Framework Friends More podcasts for bootstrappers Learn more about their businesses: Swipe Files Jetboost Follow them on Twitter: @coreyhainesco @c_spags...

Apr 19, 202249 min

65 | Do founders get parental leave?

Corey builds a waitlist for SwipeWell and shares the outline for Founding Marketing. Chris gives a short update on how paternity leave is going. They also talk about the woes of tax season, meeting online friends in person, and the discipline to focus on what you work on. Ask us a question → Notable mentions: Founding Marketing Table of Contents Jetboost Compare Products More podcasts for bootstrappers Learn more about their businesses: Swipe Files Jetboost Follow them on Twitter: @coreyhainesco...

Apr 05, 20221 hr 4 min

64 | Corey gets into SaaS

Corey announces a new SaaS project. Chris makes a marketing hire and shares some product updates. They also talk about platform risk, outcome oriented communities, and hiring outside of your area of expertise. Ask us a question → Notable mentions: Bootstrapping an outcome oriented community The Elephant in the room: The myth of exponential hypergrowth Jason Cohen talk: Healthy, Wealthy, and Wise (#2 on the page) SwipeWell (Corey’s new SaaS project) More podcasts for bootstrappers Learn more abou...

Mar 08, 202259 min

63 | Don’t poke the bear

Corey is focused on newsletter content and gives an update on the Swipe Files Job Board. Thanks to a situation with a competitor, Chris’ fire has been re-lit. They also talk about competition and celebrating customer wins. Ask us a question → Notable mentions: Founding Marketing Swipe Files Job Board More podcasts for bootstrappers Learn more about their businesses: Swipe Files Jetboost Follow them on Twitter: @coreyhainesco @c_spags...

Feb 22, 202245 min

62 | Founding Marketing

Corey explores a new cohort-based course partnership and reveals a book concept. Chris is working on major product improvements for Jetboost and a brand new booster. They also talk about community engagement and pricing dynamics. Ask us a question → Notable mentions: Founding Marketing More podcasts for bootstrappers Learn more about their businesses: Swipe Files Jetboost Follow them on Twitter: @coreyhainesco @c_spags...

Feb 08, 202248 min

61 | Reaquired!

Corey reacquires Hey Marketers and rebrands it to the Swipe Files Job Board. Chris shares his current struggles with productivity and setting direction for Jetboost. They also talk about burnout, launching on Product Hunt, and Alexis Ohanian’s approach to customer support. Ask us a question → Notable mentions: Corey’s tweet announcing Hey Marketers Adam Wathan on burnout More podcasts for bootstrappers Learn more about their businesses: Swipe Files Jetboost Follow them on Twitter: @coreyhainesco...

Jan 27, 202246 min

60 | 2022: grow the funnel

Corey finishes Marketing Like A Media Company and prepares for launch. Chris is getting ready to roll out the Jetboost affiliate program in January. They also talk about goal-setting, 2022 plans, and recording biweekly moving forward. Ask us a question → Notable mentions: Corey’s holiday side project: How To Beat Your Friends At Poker Ruben Gamez tweet on marketing Sahil Bloom’s thread on goal setting More podcasts for bootstrappers Learn more about their businesses: Swipe Files Jetboost Follow ...

Jan 04, 202251 min

59 | 2021 Year In Review

Corey and Chris chat about the last year — highlights, wins, losses, learnings, and everything in between. Ask us a question → Notable mentions: More podcasts for bootstrappers Learn more about their businesses: Swipe Files Jetboost Follow them on Twitter: @coreyhainesco @c_spags...

Dec 29, 20211 hr 9 min

58 | Vertical vs horizontal SaaS with Brian Casel

Corey and Chris bring on Brian Casel to talk about growing ZipMessage, what he'd do differently today if he was starting from scratch, and recent experiments including freemium. Ask us a question → Notable mentions: @CasJam on Twitter ZipMessage Bootstrapped Web More podcasts for bootstrappers Learn more about their businesses: Swipe Files Jetboost Follow them on Twitter: @coreyhainesco @c_spags...

Dec 14, 20211 hr 26 min

57 | “Code without tests is bad code”

Corey gets another premium sponsor commitment and shares Black Friday results. Chris recaps No-Code Conf and has an epiphany when it comes to testing software. They also discuss code rewrites, throwing away your MVP, and of course, end with Corey's Crypto Corner. Ask us a question → Notable mentions: Working Effectively With Legacy Code ConstitutionDAO More podcasts for bootstrappers Learn more about their businesses: Swipe Files Jetboost Follow them on Twitter: @coreyhainesco @c_spags...

Nov 30, 20211 hr 7 min

56 | Competing against free

Corey records the first module for Marketing Like A Media Company and gets airdropped free crypto. Chris contemplates expanding the customer support team. They also talk about the new Calm Fund scout program, Black Friday / Cyber Monday preparation, and free competitors. Ask us a question → Notable mentions: ENS Report " @swipefiles " for impersonation to help Corey More podcasts for bootstrappers Learn more about their businesses: Swipe Files Jetboost Follow them on Twitter: @coreyhainesco @c_s...

Nov 16, 20211 hr

55 | Someone should create a SaaS marketing course

Corey feels the pressure to create new course content and pitch premium sponsorships before the holidays. Chris launches a new search feature and Webflow template along with it. They also talk about YNAB's pricing update snafu, emailing Seth Godin, and a tweet by Jon Yongfook about SaaS marketing. Ask us a question → Notable mentions: Jetboost Search Highlighting New FAQ cloneable Jetboost's new changelog Jon Yongfook's tweet More podcasts for bootstrappers Learn more about their businesses: Swi...

Nov 09, 20211 hr

54 | Goodbye MRR notifications

Corey hosts the first Swipe Files Office Hours session. Chris turns off MRR notifications as he works to make Jetboost more of a calm company. They also talk about "skeuomorphism", digital information paradigms, and the merits of keeping a changelog. Ask us a question → Notable mentions: Startups For The Rest Of Us #572 Andrew Wilkinson on the My First Million podcast PageFlows.com Chris Dixon and Naval Ravikant — The Wonders of Web3, How to Pick the Right Hill to Climb, Finding the Right Amount...

Nov 02, 20211 hr 4 min
Hosted on Transistor
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast