Healthcare marketing leader John Mangano sits down with Jameson Fleming, Editor in Chief of MM+M , to explore how his journey from sports journalism to pharma media informs his perspective on health advertising. Drawing from his experience at CBS Sports, Adweek, and now MM+M , Jameson shares his audience-first approach and emphasizes the need for human-centered storytelling in pharma marketing. The conversation covers the industry's creative constraints and why they're no reason for uninspired w...
Aug 07, 2025•51 min
In this Season 2 kickoff of Deep: The Health Marketing Podcast , healthcare marketing leader John Mangano sits down with Holly Dunn , Managing Partner, Performance at Havas Media Network, to explore one of the most pressing issues in healthcare today: how to reach underserved and underrepresented patient populations . Holly shares how systemic gaps in healthcare access, from rural health deserts to cultural and socioeconomic barriers, can be addressed through smarter marketing strategies, innova...
Jul 24, 2025•39 min
In this bonus episode of Deep: The Healthcare Marketing Podcast , host John Mangano sits down with DeepIntent Founder and CEO Chris Paquette for a candid, wide-ranging conversation on the future of healthcare marketing—and what it means to get it right. Chris shares the story of how his unique background led to the creation of DeepIntent. He explains how healthcare advertising is transforming through Health Intelligence™ —a concept that combines real-time data, programmatic media, and AI to deli...
Apr 10, 2025•29 min
In Episode 9, host John Mangano sits down with Dr. Brad Bowman, MD, Chief Medical Officer and Head of Data Science and Quality at Healthgrades. Brad offers a unique perspective on the intersection of healthcare and artificial intelligence (AI). You may know that AI is already transforming medicine, from reading X-rays to predicting health outcomes. Brad shares why he believes it will do so much more and that human limitations are holding the field back. The conversation dives into AI's potential...
Nov 26, 2024•47 min
In this episode of Deep: The Health Marketing Podcast , John Mangano is joined by Sara Hayes, SVP of Communities at Health Union. Sara oversees over 50 online health communities that connect patients with shared experiences, offering support, information, and inspiration in moments that matter most. Together, they explore: The unique role online communities play in supporting patients with rare and chronic conditions. How anonymity and accessibility are changing the way people share and seek hel...
Nov 15, 2024•50 min
In this episode of Deep , John Mangano sits down with Tom Carr, SVP of Media and Data Strategy at Everyday Health Group, to discuss the evolution of health marketing and its impact on consumers and providers alike. Tom shares insights from his extensive career in health media, exploring how digital platforms have transformed patient engagement and healthcare communication over the years. Tom delves into the critical role of personalized health content, highlighting why tailored messaging resonat...
Nov 01, 2024•39 min
In this episode, John Mangano sits down with Damon Basch, a leader in healthcare provider (HCP) marketing and VP, Strategic Partnerships at Veradigm. Damon shares his journey to becoming an expert in electronic health records (EHR) and clinical workflow communications. With insights from over a decade in the industry, he discusses the evolution of healthcare marketing, the unique challenges of communicating with physicians, and the vital role EHRs play in enhancing patient care. Damon dives deep...
Oct 18, 2024•39 min
In this episode of Deep , John Mangano is joined by TelevisaUnivision’s Jorge Daboub (EVP, Client Partnerships — Pharma & Healthcare), an expert in health marketing to the Hispanic community. They dive into the often-overlooked Hispanic market in pharma and healthcare, discussing the major gaps in media reach, data representation, and opportunities for growth. Jorge shares insights on the unique cultural factors that influence Hispanic health behaviors, such as family caregiving and spiritua...
Oct 02, 2024•47 min
In this episode, John Mangano talks with Jason Patterson, Chief Analytics Officer at Publicis Health Media, about the evolving landscape of media, analytics, and advertising in healthcare. With a career spanning leadership roles in top media and analytics companies, Jason offers unique insights into how client expectations have transformed over the years and how they will likely continue changing. They discuss the critical balance between media strategy (an art) and analytics (a science), the im...
Sep 18, 2024•39 min
In this episode of Deep , John Mangano chats with Tim Natal, who oversees analytics and marketing within Merck's oncology franchise. Tim shares his journey to his current role where he integrates data, media, and analytics to improve patient outcomes. He highlights the profound impact of campaigns in getting patients on the right therapies and how Merck is preparing for future changes in technology and regulations. Together, Tim and John also explore the potential of underutilized channels like ...
Sep 04, 2024•36 min
In this episode, John Mangano sits down with Mike Caruso, the Head of Biddable Media at SSCG, to discuss the evolving landscape of health marketing, focusing on integrated data solutions, developing partner relationships, and the AI-focused progress achieved by his organization. Mike shares insights into how his team is leveraging data and technology to create innovative solutions for their clients, aiming for higher success rates and better health outcomes. Comments? Questions? Email deep@deepi...
Aug 20, 2024•42 min
Listen to the trailer for Deep: The Health Marketing Podcast. Head to TheDeepPodcast.com or email deep@deepintent.com for more information.
Aug 05, 2024•59 sec
In this inaugural episode of Deep, host John Mangano explores the dynamic world of health and pharma marketing with Melissa Gordon-Ring, Global President, IPG Mediabrands Health. They discuss unique challenges and opportunities, emphasizing the importance of innovation, leadership, and passion in improving and saving lives. Melissa shares her career journey, the significance of personalization and preventative care, and the future of health marketing. She highlights the need for speed, technolog...
Jul 23, 2024•32 min
