A dispute involving China's popular e-commerce platform and its top live-streamer
Dec 22, 2023•29 min
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Episode description
The whirlwind involving the popular e-commerce platform Oriental Selection and its popular live-streamer Dong Yuhui has finally come to an end. But questions remain: what lesson can this incident teach other companies in the sector? Is it time for live-streaming firms to reduce reliance on the "star-oriented" business model? Find answers in this week’s episode of Deep Dive.
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