Every week, Coldwater Communications receives numerous questions from prospective clients, people considering a career in PR, or those simply curious about the industry. In the final episode of the season, multiple members of Coldwater's diverse team answer ten of those questions, providing more clarity on how Coldwater negotiates the vast field of public relations while also revealing some of the personalities of these PR professionals. About Coldwater Communications is a refreshingly unique pu...
May 04, 2023•26 min•Ep. 10
On the next episode of Deep Dive, Ask us anything. Every week, Coldwater Communications receives numerous questions from prospective clients, people considering a career in PR, or those simply curious about the industry. In the final episode of the season, multiple members of Coldwater's diverse team answer ten of those questions, providing more clarity on how Coldwater negotiates the vast field of public relations while also revealing some of the personalities of these PR professionals. About C...
May 01, 2023•1 min
Crisis Averted; Nothing sets off alarm bells in PR like the term "crisis" does. Whether the crisis is personal, corporate or organizational, there's always a strategy to navigate the best path forward. Crisis Consultant Betsy Cooper shares her experience and expertise with Coldwater Communications Founder, Theodora Jean, in a conversation about crisis confrontation and prevention. About Coldwater Communications is a refreshingly unique public relations agency helping you navigate the constantly ...
Mar 22, 2023•28 min•Ep. 9
On the next episode of Deep Dive: Crisis Averted; Nothing sets off alarm bells in PR like the term "crisis" does. Whether the crisis is personal, corporate or organizational, there's always a strategy to navigate the best path forward. Crisis Consultant Betsy Cooper shares her experience and expertise with Coldwater Communications Founder, Theodora Jean, in a conversation about crisis confrontation and prevention. About Coldwater Communications is a refreshingly unique public relations agency he...
Mar 20, 2023•1 min
AI in PR: Constructive or Disruptive? Artificial Intelligence is changing the game for everyone. From virtual assistants to targeted advertising to programming that creates realistic faces in seconds, AI impacts our world every day. But as this technology expands its scope and improves efficiency, is it also threatening our livelihoods? Go inside the matrix with Liv Hung, a Strategic PR Consultant for Coldwater Communications, and Coldwater’s Founder, Theodora Jean, as they explore the future of...
Feb 15, 2023•19 min•Ep. 8
Join us for our next episode of Deep Dive: AI in PR: Constructive or Disruptive? Artificial Intelligence is changing the game for everyone. From virtual assistants to targeted advertising to programming that creates realistic faces in seconds, AI impacts our world every day. But as this technology expands its scope and improves efficiency, is it also threatening our livelihoods? Go inside the matrix with Liv Hung, a Strategic PR Consultant for Coldwater Communications, and Coldwater’s Founder, T...
Feb 14, 2023•1 min
Justice, equity, diversity and inclusion have always been of utmost importance; however, these issues have gained significant traction over the last few years. So how should a company approach allyship and their work towards advancing justice, equity, diversity and inclusion? Matthew Tsang, co-founder of AndHumanity , a justice, equity, diversity and inclusion focused marketing agency; Gabrielle Brisebois, Coldwater Communications’ social media consultant; and Nela Gojevic, Coldwater’s Director ...
Dec 21, 2022•43 min•Ep. 7
On our next episode: Justice, equity, diversity and inclusion have always been of utmost importance; however, these issues have gained significant traction over the last few years. So how should a company approach allyship and their work towards advancing justice, equity, diversity and inclusion? Matthew Tsang, co-founder of AndHumanity , a justice, equity, diversity and inclusion focused marketing agency; Gabrielle Brisebois, Coldwater Communications’ social media consultant; and Nela Gojevic, ...
Dec 19, 2022•2 min
In the age of information, it’s surprisingly difficult for people to get accurate information. Organizations and individuals have blurred the lines between fact and opinion, leaving the general public confused as to what’s actually happening in the world. Theodora Jean, the founder of Coldwater Communications, and Alicia Wanless , Director at the Partnership for Countering Influence Operations with the Carnegie Endowment for International Peace , bring their wealth of experience into this conver...
Nov 16, 2022•27 min•Ep. 6
Join us for our next episode, Info Wars. In the age of information, it’s surprisingly difficult for people to get accurate information. Organizations and individuals have blurred the lines between fact and opinion, leaving the general public confused as to what’s actually happening in the world. Theodora Jean, the founder of Coldwater Communications, and Alicia Wanless , Director at the Partnership for Countering Influence Operations with the Carnegie Endowment for International Peace , bring th...
Nov 14, 2022•2 min
In this period of media volatility, it's natural to wonder what the future of public relations looks like. Dan Tisch, President and CEO of Argyle Communications , has an inspired view of what lies ahead for PR professionals and why the industry is well positioned for the evolving world of communication. About Dan Dan is one of the communications industry’s best-known leaders, one who has raised the bar for what leaders and organizations can expect from their advisors. There is a reason he is hig...
Oct 19, 2022•26 min•Ep. 5
On our next episode: In this period of media volatility, it's natural to wonder what the future of public relations looks like. Dan Tisch, President and CEO of Argyle Communications , has an inspired view of what lies ahead for PR professionals and why the industry is well positioned for the evolving world of communication. About Dan Dan is one of the communications industry’s best-known leaders, one who has raised the bar for what leaders and organizations can expect from their advisors. There ...
Oct 17, 2022•1 min
Like any long-term relationship, the one between public relations and media has its share of ups and downs. So after many years of working together, what does the media truly think about PR? Marsha Lederman , former Western Arts Correspondent and current Opinion columnist with the Globe and Mail, will offer her view on the current relationship status and reveals the best and worst of her experiences with publicists during her long-standing career. About Coldwater Communications is a refreshingly...
Sep 21, 2022•23 min•Ep. 4
Like any long-term relationship, the one between public relations and media has its share of ups and downs. So after many years of working together, what does the media truly think about PR? In our next episode, Marsha Lederman , former Western Arts Correspondent and current Opinion columnist with the Globe and Mail, will offer her view on the current relationship status and reveals the best and worst of her experiences with publicists during her long-standing career. About Coldwater Communicati...
Sep 19, 2022•1 min
Public Relations professionals are constantly questioned about their ethics. How do they navigate projects that can pit ethics against morals and values in a competitive field like PR? Cam McAlpine, Principal at Earnscliffe Strategies and President of the Canadian Public Relations Society, reveals the role ethics play in PR and outlines the approach he takes in when ethical questions arise. Guest Cam McAlpine , Principal at Earnscliffe Strategies and the President of the Canadian Public Relation...
Aug 17, 2022•17 min•Ep. 3
Navigating a public image can be challenging, whether you’re building a brand, rebuilding your reputation or just trying to get on the radar. You need the public to trust you, but does the public trust anyone anymore? And has it ever trusted public relations? On the next episode, we wade into the murky waters of ethics, a topic as vast and as difficult to navigate as the oceans themselves. About Coldwater Communications is a refreshingly unique public relations agency helping you navigate the co...
Aug 16, 2022•1 min
Trust has always been easier to lose than it is to gain, but the issue of trust is even more complicated right now. Who and what Canadians trust has changed in recent years, and that trust varies significantly across the country. Proof Strategies CEO, Bruce MacLellan, explains how trust is measured in Canada, which trends have emerged during the pandemic, and how to begin rebuilding trust with the public. Guest Bruce MacLellan is the founding President & CEO of Proof Strategies . Wanting to ...
Jul 20, 2022•22 min•Ep. 2
Trust has always been easier to lose than it is to gain, but the issue of trust is even more complicated right now. On our next episode: Who and what Canadians trust has changed in recent years, and that trust varies significantly across the country. Proof Strategies CEO, Bruce MacLellan, explains how trust is measured in Canada, which trends have emerged during the pandemic, and how to begin rebuilding trust with the public. About Coldwater Communications is a refreshingly unique public relatio...
Jul 18, 2022•1 min
Welcome to the first episode of “Deep Dive” powered by Coldwater Communications, a 12-part series that explores, exposes and explains the reality of public relations. Navigating a public image can be challenging, whether you’re building a brand, rebuilding your reputation or just trying to get on the radar. You need the public to trust you, but does the public trust anyone anymore? And has it ever trusted public relations? About Coldwater Communications is a refreshingly unique public relations ...
Jun 22, 2022•11 min•Ep. 1
Public Relations is both complicated and misunderstood, so we're cutting through the surface to clear a few things up. Welcome to Deep Dive - real talk about the reality of public relations from the people who live it. From fears of cancel culture to PR pitfalls to the sliding scale of ethics, you'll hear candid conversations with proven leaders on topics that go far beyond superficial clickbait. About Coldwater Communications is a refreshingly unique public relations agency helping you navigate...
Jun 15, 2022•2 min
