Decoding Digital Content Marketing - IAB SA

IAB SA - Interactive Advertising Bureau South Africa•www.iabsa.net

The Interactive Advertising Bureau (IAB) is an advertising business organisation that develops industry standards, conducts research and provides legal support for the online advertising industry.

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Episodes

06 The Future of Digital Content Marketing

Host: Sarah Browning-de Villiers (Chief Content Officer at Machine_) Guests: Matt Potter (John Brown Media Group | Chief Content Officer) Lebo Lekoma (Sea Monster | Head Client Service) For the 6th and final episode of the IAB South Africa Decoding Digital Content Marketing mini-series, we look at where the experts think it's going in, The Future of Digital Content Marketing. Digital content expert and host Sarah Browning-de Villiers, Chief Content Officer at Machine, discusses the latest digita...

Nov 11, 2021•56 min•Season 1Ep. 6

05 What does digital content marketing success look like?

Demonstrating and proving impact of content marketing down the funnel. Host: Clare Trafankowska (MD/iProspect) Guests: Megan Singh (Business Intelligence/New Media) Marnus Nieuwoudt (Content/Machine) In this episode of the IAB South Africa's Decoding Digital Content Marketing podcast mini-series, you can discover what content marketing success should look like as Clare Trafankowska, Managing Director of iProspect and Vizeum, discusses key content marketing measuring points with New Media Busines...

Nov 04, 2021•44 min•Season 1Ep. 5

04 The Power of Purpose-driven Content Marketing

How purpose can supercharge a brand's content marketing strategy. Host: Zodwa Kumalo (Arena) Guests: Noxolo Mafu (Creative Lead | BrandStudio 24.com) Pride Maunatlala (Founder | ar.che.ty.pal) In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Noxolo Mafu Creative Lead at BrandStudio 24.com and Pride Maunatlala, Founder of ar.che.ty.pal, talk to host Zodwa Kumalo, Group Native and Branded Content Editor at Arena Holdings about the significant difference between...

Oct 06, 2021•47 min•Season 1Ep. 4

03 The Audience

Identify your target audience and create a content marketing strategy. Host: Anelde Greeff (Co-founder & Chief Content Officer | 2Stories) Guests: Brendan Cooper (Content Director and Strategist | Cedar) Justine Drake (Content Director | John Brown Media) and Charne Munien (VMLY&R) In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Brendan Cooper, Content Director and Strategist at Cedar, Justine Drake, Content Director at John Brown Media and Charne Mu...

Oct 06, 2021•40 min•Season 1Ep. 3

02 How digital content marketing supercharges your marketing strategy

Marketing mix interactions, building audiences and digital ecosystems. Host: Sarah Browning-de Villiers (Chief Content Officer at Machine_) Guests: Gugu-Lisa Zwane-Johnson (Executive Head: Marketing, Public Affairs and Sustainability, Old Mutuall) Zodwa Kumalo (Group Native/Branded Content Editor, Arena Holdings) In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Gugu-Lisa Zwane-Johnson, Executive Head Marketing Public Affairs and Sustainability at Old Mutual a...

Sep 30, 2021•42 min•Season 1Ep. 2

01 What is Digital Content Marketing?

Official definition, key principles and the content spectrum. Host: Emma Odendaal (Digital Director, John Brown) Guests: Mpume Ngobese (Co-MD Joe Public United) Natalie Pool (Content Design Lead at VMLY&R South Africa) and Riaan Wolmarans (Head of digital, Arena Holdings) In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Riaan Wolmarans, Head of Digital at Arena Holdings, Mpume Ngobese, Co-Managing Director at Joe Public United and Natalie Pool, Content De...

Sep 30, 2021•36 min•Season 1Ep. 1

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