How US Bank and Supergood Made an AI-Driven Campaign
Mar 04, 2025•36 min•Ep. 30
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Episode description
Michael Lacorazza, CMO of US Bank, and Mike Barrett, Founder and CSO at Supernatural AI, set out to break the mold: to partner together on an advertising campaign for the large financial institution using innovative AI methods and achieving fast results. If you’re interested in how to partner with AI agencies to take your work to the next level, listen to this case study about “The Power of Us” campaign, and walk away with lessons for your own organization.
For Further Reading:
U.S. Bank CMO: Relationships Fuel Marketing Transformation
Inside the Campaign: How US Bank Used Artificial Intelligence to Fast-Track Its Latest Ads
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