Embedding Artificial Intelligence in the World’s Largest Companies

Decoding AI for Marketing

Dec 03, 2024•39 min•Ep. 26

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Episode description

Ashok Kalidas, Chief AI Scientist at Kantar, helps Fortune 500 companies think about the cutting-edge technologies they need now and the best ways to implement new AI and ML tools into their organizations to take their marketing strategies to the next level. He explains the technology behind some of Kantar’s latest use cases and where he thinks the industry is going next.

For Further Reading:

Learn more about Ashok: https://www.linkedin.com/in/ashokkalidas/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=in

AI at Kantar: AI at Kantar

Kantar’s AI Innovators Summit: https://www.kantar.com/campaigns/ai-innovators-summit

A webinar on Kantar’s research revealing the strong correlation between brand penetration and consumer attitude: Unlocking Brand Growth: New Insights from the Fusion of Attitudes and Behaviors

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