AI is Changing the Consumer Journey, According to Google and BCG Research

Sadie Thoma, director of US B2B marketing at Google, and Derek Rodenhausen, managing director and partner at Boston Consulting Group, say that artificial intelligence is having a major impact on marketing - especially when it comes to the consumer journey. They partnered on new research that shows that the four main consumer behaviors today are streaming, scrolling, searching, and shopping - and that they are often done in tandem. Thoma and Rodenhausen share more insights from their research that can influence marketers across industries as they reshape their organizations in a world of AI. 

For Further Reading:

The Blueprint for AI-Powered Marketing

It’s Time for Marketers to Move Beyond the Linear Funnel

How Tombras used Google’s Gemini to create over 6,000 hyperlocal ads for PODS

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