Dear Marketers with Emily Kramer & Friends

Startup Marketing Advice Podcast Whenever Emily Kramer—creator of MKT1 newsletter—needs B2B startup marketing advice, she turns to the marketers she has on speed dial. Now, you can hear Kramer and these marketing experts, Devon, Grace & Jenny, talk shop and share unfiltered advice on how to improve your approach to marketing. On each episode, we’ll answer a question from a real marketer, like “How do you hire great marketers?”, “Is the company blog dead?” and “Should you make your founder an influencer?” We’ll pack our answers with candid advice, strategies you can apply right away, and proven MKT1 frameworks—plus learnings from our experiences at startups like Asana, Cocoon, Mercury & Vanta. We’ll also bring in guests when we need another expert opinion. Produced by MKT1 and Caspian Studios, in partnership with Typeform, Dear Marketers drops every other week on your favorite podcast app, plus on Substack and YouTube. Subscribe now to Dear Marketers. www.mkt1.co

newsletter.mkt1.co

Follow on

Episodes

"Dear Marketers, how do you hire a great team?”

Summary: In episode 3 of 'Dear Marketers,' Host Emily Kramer is joined by co-hosts Devon Watts, Head of Product Marketing and Partnerships at Mercury, and Grace Erickson, VP of Revenue at Cocoon—all three co-hosts worked together twice at Asana and Carta. They discuss the challenges of hiring and organizing marketing teams, how to structure the interview process, and how to set marketing candidates up for success. They also share personal anecdotes and reflections on past hiring mistakes, and em...

Mar 07, 2025•1 hr 8 min•Season 1Ep. 3

“Dear Marketers, How do you tell a consistent story?”

Summary: In episode 2 of 'Dear Marketers,' Host Emily Kramer is joined by Devon Watts, Head of Product Marketing and Partnerships at Mercury, and Jenny Thai, Head of Content at Vanta. Together they discuss the essentials of maintaining a consistent brand story across channels. The conversation touches on the importance of defining the perceptions or storylines you want to drive in the market, how to drive perceptions through content and campaigns, and examples of perceptions. Dear Marketers is p...

Feb 19, 2025•50 min•Season 1Ep. 2

“Dear Marketers, How do you handle marketing requests?”

In this debut episode of 'Dear Marketers,' Host Emily Kramer is joined by Jenny Thai, Head of Content at Vanta, and Grace Erickson, VP of Revenue at Cocoon. Together they answer the question: "How do I handle marketing requests?"They share strategies for prioritizing these requests, underscoring the significance of setting clear goals, aligning with other teams, and understanding the motivations behind each request. Additionally, the episode provides insights on managing request processes, with ...

Feb 05, 2025•58 min•Season 1Ep. 1