Why occupancy at the country’s largest multiplex chain is declining
Jan 10, 2023•10 min•Ep. 13
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Episode description
PVR, the country’s largest multiplex chain, made up for the pandemic-induced revenue loss by raising the prices of tickets and food and beverages.
But it saw its occupancy fall to the lowest levels in a decade even after movie theatres reopened at full capacity.
What is keeping India's theatres empty?
Tune in to find out.
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