Why Instagram wants to be on your TV now

This week, Instagram expanded its TV app to Samsung Smart TVs, joining Amazon Fire and Google TV, and announced it is testing episodic series and live creator experiences for the big screen. 

The announcement is the latest move in an eight-year pattern — a platform that keeps giving creators more time, more formats, and now a larger screen. Instagram tried long-form video once before. It called it IGTV, and shut it down three years later.

So if short-form video was supposed to be the future, why does Instagram keep making it longer?

Tune in.

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