Why Dabur is reinventing itself
Feb 15, 2023•12 min•Ep. 29
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Episode description
With increased competition within the country, the over-hundred years old Ayurvedic brand, Dabur, is looking to acquire and expand. It wants to change its story.
Just last year in October, it acquired a 51% stake in Badshah Masala, one of the country's leading spices companies.
But why does the world leader of Ayurveda brands need to reinvent itself?
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