What happened to Kashmir's saffron? - podcast episode cover

What happened to Kashmir's saffron?

Jul 20, 202513 minEp. 536
--:--
--:--
Download Metacast podcast app
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

It takes 150 crocus flowers to make just one gram of saffron. For comparison, a spice like cumin, gets you hundreds of kilos per acre whereas saffron yields barely two.


Despite getting a prestigious GI tag from the Indian government and even a National Mission dedicated to its revival, Kashmir’s saffron production has plummeted:from 8 tonnes in 2011 to just 2.7 tonnes in 2024. 


So what’s going wrong? And can India learn something from Iran, which currently dominates 90% of the global saffron market?


Reporters Mehroob Mushtaq and Numan Bhat, traveled deep into saffron country, met the farmers, walked the fields, and came back with a story that’s rich in detail, visuals, and hard truths.

Tune in.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

For the best experience, listen in Metacast app for iOS or Android