India's newest unicorn, Rapido, is betting on a subscription model

Three days ago, Rapido, the bike taxi company, became India’s latest unicorn after it raised $200 million at a valuation of over $1 billion. The funding round which was led by WestBridge Capital also saw new investors put in their money into the company. In an interview to the ET, CEO Aravind Sanka said that the funds will be used to expand Rapido's newly launched four-wheeler taxi service, which competes with Ola and Uber.  

But here’s the thing. 

Ever since it started, Rapido has consciously stayed away from venturing into the cab business. Until last year was happy to stay in the bike taxi lane and beat Ola and Uber there even though that it managed to do it, often, at the expense of customer safety. Now it has forayed into cab-hailing but it is trying a different route.

Instead of commissions, its driver partners pay it a subscription fee.

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