Healthify is trading the local treadmill for a global marathon

Healthify saw immense success during the pandemic. Its revenues more than doubled in FY 2022. And it adds up when you think about it. With millions of people stuck at home and gyms shut, Healthify’s virtual fitness and nutrition plans were pretty ideal. 

But once gyms reopened, home workouts didn’t cut it anymore. And unfortunately, Healthify really bore the brunt of it. The following year, revenue growth slowed down considerably and losses began to soar. 

But the company's leadership seems undeterred. In fact they want to expand business to the United States, where it will be up against established healthtechs like Noom and MyFitnessPal.  

The company seems to be pinning its hopes on the US market as somewhat of a hail Mary pass.