The Life insurance Corporation of India or LIC is now stepping into a sector where more than 860 million Indians or nearly 60% of the population still has no coverage. The insurer signalled its big move into health insurance in March this year with a major acquisition—49% of Manipal Cigna, a private health insurer, in a deal valued at over ₹3,500 crore. And here’s where things get really interesting. This is LIC we are talking about. It doesn’t need to chase quarterly returns or exist to make sh...
May 01, 2025•12 min•Ep. 480
Ather Electric once pioneered the electric two wheeler segment. But now it has fallen behind its competition like Ola Electric and TVS Motor in terms of market share. To make matters worse, its recent IPO saw a lukewarm response from investors. One thing is clear -- up until now, Ather’s focus has been on building superior products, loaded with features and a smooth user experience. But to take things to the next level, Ather will have to build a more compelling narrative. How did it get here? W...
May 01, 2025•16 min•Ep. 479
Earlier this month, India’s largest third party logistics company, Delhivery, acquired its biggest rival Ecom Express in a $165 million distress sale. The acquisition could not have come at a better time for both parties. Things have been tough for Ecom for some time now. The company, in fact, called off its IPO plans just this February, about six months after filing the papers and ended up laying off hundreds of its employees. Meanwhile, Delhivery has been soldiering some tough times too. By ac...
Apr 28, 2025•12 min•Ep. 477
Mahindra’s new EVs the XEV 9e and BE6 were marketed as software wrapped in metal. They promised the future. Things like augmented reality heads up display, auto park assist, a triple screen dashboard, an in car camera, and a digital key based on near field communication. But now, that long list of cutting edge features is proving to be a real bottleneck for the company. The Ken spoke to at least a dozen frustrated buyers of Mahindra’s new electric twins, who haven’t yet received their cars despi...
Apr 28, 2025•13 min•Ep. 478
In January this year, Netradyne, the logistics AI startup, became India’s first unicorn of 2025 after it raised $90 million in series D funding. You see, it did not take it long to realise that its sweet spot is the long-distance trucking segment. It serves over 3,000 customers across eight countries, including the likes of Amazon, Shell, Indian Oil and Greenline Mobility. And it all began with one rather primitive prototype. Of course, now it has morphed into a compact device with a built-in GP...
Apr 27, 2025•13 min•Ep. 476
In this episode we fill you in on three standout stories from the past week. First, what ITC’s acquisition of 24 Mantra means for the larger organic food market; Next, Musk’s latest attempt to save Tesla; And finally, why Blusmart’s unravelling was an eventuality we all chose to ignore. Check out the newsletter and podcast mentioned in this episode: The latest edition of Trade Tricks The Nutgraf: Blusmart and the dogs that didn’t bark...
Apr 25, 2025•15 min•Ep. 475
On 9 April, as the world reeling from the tariff standoff between America and China, one Indian company quietly made history. The stocks of InterGlobe Aviation, the parent company Indigo, India’s top budget airline, hit an all-time high. For a brief moment, Indigo wasn’t just India’s largest airline—it became the most valuable airline in the world. More than Delta even. Back home though, meanwhile, a different story has been playing out. Thousands of Indian flyers have been complaining online ab...
Apr 24, 2025•12 min•Ep. 474
Here’s the thing about the Indian carbonated beverage market – for decades now it has been a two, sometimes three horse race dominated by everyone’s favourite black coloured colas. Pepsi, Coca Cola and Thums Up. But in the last year or so, a 160-ml bottle of cumin-flavoured soda has managed to do what very few bottled beverages could. It has challenged the Indian beverage industry’s holy trifecta – the Coca-Cola-Pepsi-Parle Agro trio. The crazy thing is, this isn’t some massive global brand that...
Apr 23, 2025•13 min•Ep. 473
In 2021, Ashni and Avni Bayani, the scions of industrialist Kishore Biyani’s Future Group, launched their own venture – a startup studio called Think 9 Consumer Technologies. The concept was simple – they would incubate new brands across categories like apparel, beauty, health and wellness and food; and then use common teams for marketing, technology and even product development. Why? Well, according to an executive from the startup studio, the end goal is to be able to build them into sizable b...
Apr 22, 2025•9 min•Ep. 472
On 19 March, the Indian government slashed incentives for UPI transactions by more than half to Rs 1,500 crore for FY25. After it launched in 2016, UPI very quickly became the backbone of India’s digital economy–thanks to demonetisation, and well, the pandemic. Most importantly, it was the radical decision to keep it free that fuelled its growth. No merchant fees. No transaction costs. But the zero-MDR policy came at a price because payment processors lost more than 2500 crore last year alone. A...
Apr 21, 2025•14 min•Ep. 471
In this episode, we dive into a topic that is as daunting as it is exciting — the future of careers. First, we talk about a troubling trend in workplaces today — the rise of the unwilling retiree; Next, we share some of the lessons learnt by students who graduated during economic downturns in the past. Check out the stories and newsletters mentioned in this episode: Why more 40-somethings are becoming unwilling retirees Lessons from past students who graduated during economic downturns The Ken i...
Apr 17, 2025•17 min•Ep. 470
What happens when India’s biggest streaming platform decides it’s no longer satisfied with just airing Koffee with Karan and cricket? And it now wants to take on YouTube and Instagram? You get Sparks–an ambitious experiment by Jiohotstar that’s is set on winning over Gen Z viewers, one short video at a time. In February, right before the IPL kicked off, Jiohotstar launched Sparks. It is a free, creator-led platform of bite-sized episodes featuring the likes of Tanmay Bhat, Zakir Khan, Ranveer Br...
Apr 17, 2025•21 min•Ep. 469
In a little over a decade, Lenskart has gone from being just India’s biggest online eyewear retailer to becoming one of Asia’s biggest omnichannel eyewear giants. Needless to say, business has been booming. And the company is now inching towards its next big step – an IPO. But in the midst of all its success, it appears Lenskart may have rubbed some people the wrong way. The catch is that these are the very people who helped it get to this point in the first place – the franchise owners that ope...
Apr 16, 2025•15 min•Ep. 468
Back in 2019, an ed-tech called Scaler Academy decided to do for tech education what Masters’ Union did for the traditional MBA. The tech-upskilling platform launched in 2019 with a simple pitch: take AI, machine learning, and data science courses, get placed at top tech firms, and make a lot more money. But five years later, that formula is breaking down. The very thing Scaler trained people in—AI—is making it redundant. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first ...
Apr 15, 2025•15 min•Ep. 467
Welcome to the world of consulting in 2025. AI is everywhere—from writing reports and making decks to crunching numbers. But you’d think the likes of McKinsey, Bain, and BCG would be worried about AI, right? Because AI reduces the knowledge gap between them and their clients. Turns out, instead of resisting it, they’re going all in. The ones feeling the heat are junior most employees—the consultants. Timelines are shrinking and expectations are going up. Creativity? Who cares about that anymore....
Apr 14, 2025•13 min•Ep. 466
In this episode, we talk about the global trade war that stopped before it started. First, we talk about US President Donald Trump's decision to reverse the "reciprocal tariffs" on almost every country in the world, except one. Next, we talk about why India had little choice but to offer concession after concession to the US. Finally, we unpack the long term and short term impact of the tariffs on the Indian economy. Check out the newsletters and podcasts mentioned in this episode: The latest ed...
Apr 11, 2025•15 min•Ep. 465
One of the largest deals to acquire a D2C brand took place in January this year. India’s largest manufacturer of consumer good, Hindustan Unilever acquired the skincare company Minimalist, a 90% shareholding for nearly Rs 3000 crores. Homegrown startup beauty brands have been on a roll in India. Scores and scores of new age skincare brands have cropped up since the pandemic and all of them harp on the science of it. And their whole appeal is transparency. Transparency about the ingredients that ...
Apr 10, 2025•11 min•Ep. 464
Indian family businesses contribute more than two-thirds to India’s GDP. 70 per cent. That’s amongst the highest in the world. And that number is expected to go up to as much as 85 per cent in the next 20 years. Yet, today a lot of these companies are at a crossroads. You see, many of them have realised that they can’t just carry on as they always have. Business as usual isn’t going to work anymore. Think of brands like Medimix, or Baidyanath syrups. Iconic names for sure, but they are increasin...
Apr 09, 2025•12 min•Ep. 463
For a while now, the new kids on the block in India’s $750 billion mutual fund industry have been trying to really shake things up. The likes of Navi, Zerodha and Groww have been dreaming of a big disruption. And a couple years ago, they thought they had found the answer to their prayers. A playbook that would catapult their growth. They were convinced passive investing is the future. They had good reason to believe so. Last year, passive funds won the big game in the US, where—for the first tim...
Apr 08, 2025•14 min•Ep. 462
Despite the recent upheaval in clean tech efforts, governments around the world are investing billions into green hydrogen. Analysts are calling it the missing piece in the clean energy puzzle, especially for industries that can’t run just on batteries or solar power. But the future of green hydrogen may not be decided in Silicon Valley or Europe or even China. It might come from a factory just outside Bengaluru where a little-known American startup called Ohmium is building sleek, modular machi...
Apr 06, 2025•10 min•Ep. 461
As fitness studios exploded across Indian cities after the Covid pandemic, Cult.fit rose to prominence on the back of its fun, accessible classes that appealed to sedentary urbanites. Meanwhile, doctors noticed a sharp rise in workout-related injuries. Majority of those injured fell in the "most vulnerable" 35-45 age bracket. What's going on? The Ken reporter DVLS Pranathi explains. Tune in. Question for listeners: Whose responsibility is it to make sure you don’t suffer from any injuries when y...
Apr 03, 2025•13 min•Ep. 460
India's biggest quick-commerce apps, Blinkit, Zepto, and Swiggy, have become prime real estate not just for regular FMCG brands but also for financial services, stock-trading apps, and even real-money gaming platforms. The top three players are already making Rs 3 to 3,500 crore rupees in annual ad revenue. And that, dear listeners, is about half of what Amazon India made from ads in FY24, despite having way more users. In today’s episode, host Snigdha Sharma speaks to The Ken reporter Gaurav Ba...
Apr 02, 2025•17 min•Ep. 459
Back in January, when China’s Deepseek R1 model stunned the world with its performance and low training cost, India was thinking only one thing – how do we beat it? How do we become a global AI superpower? But when it comes to the AI race, India has been stuck at the starting line for quite a while now. Its approach has largely been to throw things at the wall in the hope that something eventually sticks. Now, Deepseek has really amped up the pressure. India’s electronics and IT ministry, or Mei...
Apr 02, 2025•13 min•Ep. 458
On January 29 of this year, Denta Water and Infra Solutions – a company that specialises in groundwater recharging projects – listed on the bourses. Three weeks later, the Bangalore Water Supply and Sewerage Board, or BWSSB, issued a set of guidelines to address what has become pretty much inevitable every summer in the city – a full blown water crisis. Now, those may seem like two completely random developments to you. But actually, there is a connection there. Because today, both the BWSSB and...
Apr 01, 2025•16 min•Ep. 457
In this episode we fill you in on three standout stories from the past week. First, we talk about the unravelling of Blusmart, India's first EV ride hailing platform; Next, the private banking and wealth management boom in India; And finally how India’s ad agencies got raided over alleged price-fixing three days before country’s biggest marketing event, the IPL. Check out the stories and podcasts mentioned in this episode: Everyone’s looking for a private banker. Have you seen one? An IPL Whodun...
Mar 28, 2025•14 min•Ep. 456
In January this year, nearly every single employee of the OG E-grocer Big Basket received an email from their CEO, Hari Menon. It was supposed to be a rallying cry. The Tata-owned e-grocery giant had finally—after much hemming and hawing—embraced quick commerce. For a long time, Bigbasket didn’t care much for quick commerce. Menon himself dismissed it in April 2023 as unnecessary and “thrust upon” consumers. But now the Tata board has had enough. Quick commerce isn’t just a fad anymore, it is th...
Mar 26, 2025•19 min•Ep. 455
Phonepe is all set to debut in the public market in the second half of FY26. That perhaps seems like the natural next step for the fintech giant. After all, it commands nearly half of the market share in UPI transactions today. Between 2020 and now, it has gone from catering to one in five Indians to one in three. And yet, the path to its IPO isn’t quite as simple as you would think. In fact, it’s a tough road ahead for the company. And that’s precisely because of the one thing Phonepe is best k...
Mar 26, 2025•12 min•Ep. 454
Every two years, SBI Cards, India’s only listed credit card company, valued at $9 billion, appoints a new CEO. This time, it's going to be Salila Pande, a career banker who has been with SBI for over 30 years. On the 1st of April, she will take the reigns from her predecessor, Abhijit Chakravorty. However, it is going to be a tough few years for her. And the reason is like an open secret amongst SBI Cards executives. They just don’t get along with any of their CEOs in general. Tune in to find ou...
Mar 25, 2025•12 min•Ep. 453
Remember that time in 2022 when India’s top digital payments companies Phonepe, Paytm*, and Bharatpe were in a no-holds-barred turf war? Looking back, it seemed like there was news almost every other day about some tiff between the three market leaders. In fact, former managing director of Bharatpe, Ashneer Grover, has spoken on record about “street fights” between companies’ employees over QR codes. A little more than two years later, there’s only calm. QR code scuffles are over. No one is beat...
Mar 23, 2025•10 min•Ep. 452
In this episode we fill you in on three standout stories from the past week. First, why the fight between every Indian’s favourite namkeen brands Haldiram’s and Bikaji just got spicier; second, the controversy around Urban company’s newest pet project; and finally, the latest from Two by Two where our colleagues Rohin and Praveen discuss what the fourth wave of tech exports from India will look like. Check out the stories and podcasts mentioned in this episode: The latest edition of Long and Sho...
Mar 21, 2025•16 min•Ep. 451
