Dabur is battling an identity crisis

With increased competition within the country, the world leader of Ayurveda brands, Dabur, is looking to acquire and expand. It wants to change its story and focus on a new target consumer. 

Just last year in October, it acquired a 51% stake in Badshah Masala, one of the country’s leading spices companies. 

But how is the over-hundred years old company planning to reinvent? 

Tune in.

Recommendation

Dabur seeks Gen Z approval to shed boomer image

Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories