Bollywood invented the studio model, then abandoned it. Reliance brought it back — on steroids

Jio Studios is now the largest production house in India by revenue, catalogue, and box-office share. It got there fast. Stree 2, Laapataa Ladies, Dhurandhar, all Jio. The Dhurandhar franchise alone is closing in on Rs 3,000 crore worldwide.

Meanwhile, Dharma, Excel, Maddock, and Bhansali have all sold significant stakes just to stay in the game. Jio simply does not need to. It has Reliance's telecom network, streaming platform, and marketing muscle all working together. The studio model that Bollywood once abandoned is back.

But can Jio can build an identity to go with it?

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