Vision, Mission, Purpose

Purpose statements, mission statements, vision statements.

It can get really cluttered really fast. It seems like every organization has a different offering when it comes to declaring their purpose. Some just have a mission statement. Some have a mission and vision, some have a purpose. Some use some other term to describe a little bit of prose that they put on a plaque in the office or in the front of a 10-K report.

And if you go from organization to organization, you can get really confused because the definitions change.

There's a lot of clutter out there and we're gonna cut through that clutter today.

Today, we're gonna talk about about the difference between purpose, mission and vision. How they interrelate to each other. How they affect each other. Whether or not you even need all three or whether or not you can cut through that clutter with one simple statement that accomplishes all three.

//ABOUT DAVID
One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.

He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.

A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.

//FREE COURSE
If you like this episode and want to go deeper, check out our free course "3 DAYS TO A MORE MOTIVATED AND ALIGNED TEAM at https://davidburkus.com/3days

//SPEAKING
Like what you heard? Find more on David's speaking page (and find out about bringing him to your company or event) at https://davidburkus.com/keynote-speaker/

//CONNECT
+ LinkedIn: https://www.linkedin.com/in/davidburkus/
+ Twitter: http://twitter.com/davidburkus
+ Facebook: http://FB.com/DrDavidBurkus
+ Instagram: http://instagram.com/DavidBurkus