Episodes 156 & 157 - Details and thoughts about MyMagic
Apr 07, 2019•58 min
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Episode description
Today I have a double podcast! I take a longer look at the Magic Bands, and MyMagic+, and consider why Disney is spending this kind of money on something that has a limited return on it from Disney's point of view.
My approach was to look at in this way:
- what is mymagic?
- How does it work?
- Rollout, costs, and questions
- Patents driving it
- customer relationship management
- Pros and Cons
- My thoughts
In the podcast, I quote from several articles. Including: - At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales)
- Branding Lessons From Walt Disney World, Part 1: Designing the Customer Experience
- How the MagicBand and MyMagic+ Works
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