Hello, and welcome to five minute magic from creativity for sale podcast. A quick fire episode, sharing tips and tricks from the pages of the book of the same title. Yes. Creativity for sale. Every week I'll be sharing one or two ideas that can give you. And actually we'll take away for your creative career, your business, or just the food for thought for the weekend ahead. These tapes are taken from the audio book, and you can find a link to the full version in the show notes.
In this episode, I want to pick apart a creative industry favorite slogan, and that is, I don't know what I'm doing. I can say that once upon a time, I was very happy to put my hand up and admit to the fact that most of my success equaled happy accidents. But over time, the supply of happy accidents gets replaced with knowledge and experience. At some point, our works needs to be based on the latter to act like a safety scaffold for the times when we can experiment.