Hello, and welcome to five minute magic from creativity for sale podcast. A quick fire episode, sharing tips and tricks from the pages of the book of the same title. Yes. Creativity for sale. Every week I'll be sharing one or two ideas that can give you. And actually we'll take away for your creative career, your business, or just the food for thought for the weekend ahead. These tapes are taken from the audio book, and you can find a link to the full version in the show notes.
let's look into the next few elements that define the bigger picture of what we do with our brands of creativity. In previous episodes, we have covered many elements that add up to our why. In this episode, we will zoom in on the other two elements, which is the how and what, along with the definition of our personal brand statement and defining of our skill stack. All of these are to be supported by defining with our values for creativity and business. Let's have a look.