Dare to care more than everyone else - Alex Center

Alex Center shares his journey from insecure art student to founder of his eponymous design studio. Growing up in the '90s, he discovered confidence through art classes and developed a relationship with brands that made him feel important. 

After a disillusioning internship at the New York Knicks, he found his calling at Vitamin Water, working alongside marketing legends like Rohan Oza and eventually collaborating with Collins on a major rebrand. The pivotal moment came when Brian Collins refused to validate his decision to start a studio, instead telling him "it needs to come from inside you." 

Seven years later, Center has built 25+ brands from scratch, earning international recognition not by working with the biggest brands, but by creating the brands of the future—challenging the status quo and helping people belong.

Daring Creativity. Podcast with Radim Malinic

daringcreativity.com |  desk@daringcreativity.com

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