Coca-Cola Shifts to Plastic Bottles Amid Tariffs

Daniel Aharonoff: Earnings Engage: The Business Pulse

Feb 25, 2025•15 sec

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Episode description

Read More: https://www.cnbc.com/2025/02/11/coca-cola-discusses-trump-aluminum-tariffs.html

Coca-Cola is navigating a shifting landscape as it considers increasing the sale of soda in plastic bottles in response to potential aluminum tariffs. The company’s CEO has indicated that sourcing aluminum domestically could be an option, but this might also lead to higher prices for consumers. This strategic pivot underscores Coca-Cola's commitment to adapting to market changes while also raising questions about the future of beverage packaging and consumer choices. As the beverage giant explores these alternatives, it remains to be seen how this will impact both the brand and its loyal customers.

Transcript

Coca-Cola has announced plans to increase the sale of soda in plastic bottles if aluminum tariffs are implemented, with CEO James Quincey suggesting that the company could also source aluminum domestically and raise prices for consumers.

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