"Going Out Green" with Jeff Jorgenson, Funeral Director, Environmentalist

You care about the earth in life ~ but what about in death? Will your final act be kind to the planet and to those you leave behind? Learn what a truly green funeral is, what is myth and what is truth, the trends and the obstacles in this interview with Jeff Jorgenson of Elemental NW ~ Seattle's first and only all green funeral home.

In one of those unexpected twists of fate that life tosses our way, Jeff found himself with a newly minted degree in aeronautics, plus a Master of Science in Management, but a job offer with the corporate goliath of the funeral business world. He took the job and paid his dues, opening Elemental to serve a growing niche: a greener, more affordable, collaborative approach to funerals. Today Jeff is one of the leaders in a movement of entrepreneurs who are challenging entrenched systems that are often unaware of their environmental impact, and by doing so has discovered he can also provide a less expensive, more intimate experience for the families he serves.