Crafting Hats, Crafting Lives: The Tale of Joe Edlhuber, Teacher and Entrepreneur - podcast episode cover

Crafting Hats, Crafting Lives: The Tale of Joe Edlhuber, Teacher and Entrepreneur

Jul 25, 202324 minSeason 2Ep. 37
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Episode description

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Meet Joe Edlhuber, the Georgia-based former schoolteacher turned entrepreneur, whose love for road trips and national parks led him to be part of Park Hats. Imagine cruising 1400 miles to Albuquerque and embarking on an 18-day adventure through seven breathtaking national parks. These experiences played a significant role in the creation of Park Hats after his brother-in-law and artist came up with the first design. 

As we journey through Joe's story, we uncover the formation of Park Hats. From a hat inspired by Sequoia National Park to the best-selling Smokey Mountain Park hat. Park Hat creations are a celebration of America's national parks. Joe has a  passion for teaching the young generation and that has not stopped since stepping away from the formal classroom.  Listen as Joe talks about his involvement with robotics, and coding. Of course there is the story of his first car, a 1991 GEO Tracker.

As our conversation deepens, we explore the dream of an RV adventure across the USA, and the anticipation of an Alaskan cruise, revealing the importance of dreams and bucket lists. Joe's anecdote about his grandfather's adventures in Cuba adds an enriching layer to the conversation. As we conclude, we touch upon Joe's ongoing initiative to partner with smaller organizations outside of national parks, spotlighting his commitment to giving back to the community. So, join us on this exciting expedition, as we navigate the roads less travelled, one hat at a time.

Be sure to listen in on how to get a 20% discount on your Park Hats order. 

https://www.parkhats.com

Transcript

Road Trips, National Parks, and Hats

Speaker 1

Absolutely nothing beats windshield time . Welcome back to Dan the Roadtrip Guy , a podcast where we have candid conversations about life lessons learned on the road . I'm your host , bimmer Enthusiast and Roadtrip Extraordinaire , dan Neal . And now on to the show . All right , I'm taking a virtual road trip today .

My guest , whom I've never met , is down at Atlanta , georgia . I'm here in Cincinnati and we're just going to take a short drive . I found his story very interesting . His name is Joe Edelhuber .

Again , he's down in Atlanta as a school teacher , he told me , and today , though , he is part of a company called Park Hats , and I stumbled across Park Hats several years ago and bought one of their hats and just found it to be a really cool little company , and so I'm anxious to hear from Joe about cars and road trips and national parks and hats and how

that's going . So welcome to the show , joe .

Speaker 2

Yeah , thanks for having me Happy to be here .

Speaker 1

I'm a race fan , joe , and I . Usually some guests don't get it and I'll say , well , let's take a warm up lap around one of my favorite racetracks and take a couple of minutes and just tell my listeners real quickly who is Joe Edelhuber .

Speaker 2

Well , well , side note , I'm also a race fan . Grew up watching my mom's cousin do a small asphalt track up in Wisconsin , but down here Georgia , we have Claytrak . Have you ever seen a Claytrak race ?

Speaker 1

I have . It's fun to know you're a race fan , so that's great .

Speaker 2

Yes , like you said , I live just outside of Atlanta . I live kind of in the foothills of the Smokies up in North Georgia , love being here and watching the sunset right now through the windows Pretty great .

Speaker 1

Oh fun Did you . Are you from Atlanta area originally or no ? Yeah .

Speaker 2

Now , I'm from Wisconsin originally and that's where kind of Park Hats is kind of based out of loosely . I moved down in 2008 to kind of my wife and I were dating , or my now wife and I were dating long distance . I've been down here since 2000 .

Speaker 1

As you know , this is Dan the road trip guy , and I will get to Park Hats a little later and what else you're up to , but I love to start my show with tell me about your first car .

Speaker 2

Well , I'm excited to share about it . It was a beautiful thing . It was a 1991 Geo Tracker .

Speaker 1

Oh , boy yeah .

Speaker 2

It was amazing . My mom and dad had a deal when I turned 16 . They would pay for half of any car that I wanted . Well that you know . My dreams of getting like a Mustang or something you know , like a real car dwindled quickly when I realized I had to pay the other half we ended up with . Family friend had a Geo Tracker .

It was rusted literally everywhere but it had four wheel drive . I could go kind of off-roading with it on a buddy's farm and honestly loved it . It was the best first car ever .

Speaker 1

Now remind me , some of those were convertibles . I think was yours .

Speaker 2

No , so sadly , somehow I managed to get a non-soft top one .

Speaker 1

Oh , okay .

Speaker 2

It was kind of a bummer .

Speaker 1

And how long did you keep that car ?

Speaker 2

I think we had it , for we probably had it for two years . I think the story was Like one of the first times my sister took it out , somehow the wiring harness shorted out . It was dead . It was kind of beyond repair . When that happened it kind of went down in epic glory . But I still love it . I wish I could .

I thought about getting one again because I just think it was such a fun car to have .

Speaker 1

Well , I usually ask my guests you wish you'd have kept that car and you know a lot of people think that they'd like to have it back .

Speaker 2

Oh man , I would take it back in Hartley , although it leaked oil terribly . And I remember my girlfriend in high school . Her dad asked me , you know , after probably the second or third time but I visited their house to not park in their driveway anymore and I needed to park down at the street because he didn't like the oil stains in his driveway .

So I think I'd probably try to get that fixed .

Speaker 1

Yeah , there you go . Second question I usually go to is and you're an avid outdoorsman , I know that , and you sell hats about national parks . So I'm assuming you've taken some road trips in your life , Any road trips that just stick out to you . That's just a road trip that if you could go on it today you'd go again .

Speaker 2

Like you said , I was a former teacher . One of the best perks of being a teacher is to get your summers off In 2009 , no 2010 , sorry . We took a pretty epic road trip out west . We did seven different national parks .

Speaker 1

Oh , wow .

Speaker 2

In that road trip but I was kind of looking back on it . I realized the first day that we did on that road trip we drove from Atlanta all the way to Albuquerque , new Mexico , which is 1400 miles .

Speaker 1

Oh , one day yeah .

Speaker 2

And so that was . It was pretty fun . My father-in-law it was me my father-in-law , my brother-in-law and my wife . And my father-in-law . We heated biscuits in the engine compartment and we ate them outside of Talladega , so that was kind of that road trip was so much fun . I guess we hit seven national parks . I think the first one we did was the Grand Canyon .

Then we kind of went on from there and then drove back , obviously , but I think we were gone , for we were gone 18 days or 19 days .

Speaker 1

Oh fun . So , that's pretty great .

Speaker 2

My father-in-law had just bought an older Toyota Sequoia for the trip . I mean it was a perfect car for it because he loaded the trunk down with all of our camping gear and it was really comfortable . But it didn't have DVD player or nothing and I think we just talked the whole time and listened to a few books on tape and looked out the window a lot .

Speaker 1

Favorite . Was there a favorite stop on that trip in one of those parks that you just recall very well ?

Speaker 2

Yeah , I mean , have you ever been to Yosemite ?

Speaker 1

I have yes .

Speaker 2

So I think the first time you drive through the tunnel to see the valley for the first time , I cried for real because it's so overwhelming . You just can't imagine a place being that beautiful . I think we were probably sleep deprived a little bit because I think we slept at the Grand Canyon prior to that and it was snowing and got cold .

But Yosemite was just epic . It lived up to every bit of height that it could . But I think my favorite place on that trip was Sequoia . Have you been to Sequoia .

Speaker 1

I have yeah .

Speaker 2

I think , sequoia , you know there's a rule , kind of in line , you know , like the 80-20 rule , and it applies to all sorts of stuff like 80 80% .

Stuff that gets done is actually done by 20% of the people , or you know , however you want to think about age 20 rule , well , that my 80 20 rule for national parks is 80% of the people only see 20% of the things .

You know they hit all the , all the Top attractions that you need to see in national parks , but that means 80% of the park is only left to the other 20% people . Yeah 20% of the people . And so at Sequoia we got , we , we hiked on some of the John Mirtrow . No one was there , you know , and it felt like we had Sequoia all towards , felt .

I like look back on some of the pictures and it's just us wandering around , you know , a giant grove of Sequoia's . I remember we , we didn't see anyone for like an hour at one point and we were hiking and just to think that that was possible , you know well , it was kind of great .

Speaker 1

Yeah , my wife and I kind of had that same experience in , I mean , there were crowded parts of glacier when we went through there . But then we came to this one spot and it just felt like we were out in the middle of nowhere all by ourselves .

Speaker 2

So yeah , but we just I just got back from a Katie with my family of a wife , three kids . Our youngest is one . Okay , that's a different , different story for a different day , but here's a trooper . We kind of felt the same thing in Acadia .

We ended up in a you know kind of an unmarked beach and it was a little pull-off from the side of the loop trail that they have in Acadia , or loop road , and we ended up we we had this like beach all to ourselves and it was just as beautiful as any other part of the park .

It just wasn't on Everyone's travel blog top ten places to see in Acadia , so no one else went there . So we all kind of came back and said , man , that that little beach was the best spot we went that whole week .

Speaker 1

Well , you know we've talked about cars and road trips and you told me earlier that you're a teacher but you've kind of stepped away from the classroom . Now You've got another day job .

But I'm really interested to hear about park hats and that little company and when that came from , how that started and just whatever you can tell me about it , because I've just always been kind of intrigued .

Speaker 2

After our large road trip . Will , my brother-in-law he's pretty artistic , he does almost all the art on all of our hats . So wills pretty artistic , and for Christmas one year he found a company online that would embroider an image on a hat for you .

He Got me a hat of sequoias are ten , or my tent in sequoia is a picture that we had , and so he gave that to me for Christmas one year and I think the artistic side of him kind of viewed that and said , well , you know , we could do . I could do a lot better than that .

So he started kind of experimenting with different patches and different hats and you know it's kind of like a you know most good little small business stories . We were sitting around the living room one day , you know , trying to come up with a company . I think you know kind of like the internet store was kind of new back then 2016 , so a good bit ago .

You know I remember we were on go daddy searching domain names for you know what was available in park hats was available . So he kind of started it and I was kind of always in the background kind of his support early on . It was will and His mom said my mother and laundry , a lot of the kind of running around , you know that they .

They weren't selling a ton of hats back then , but it was just people that you know love national parks and wanted a little memory you know , they're on his little store . But then in 2019 he will move down to South America and I I took over Full-time and I brought my sister in . So my sister , aaron , is up in northern Wisconsin .

She she handsows All our patches onto hats and ships them out . She's kind of lives a little bit of a homestead life . So it's a great little , you know , side side job for her kind of that world . And I also brought my best friend from high school in , ricky . Ricky kind of manages more of our website , like add that kind of stuff .

So okay if anybody's seen a , you know a park hat Add . You know you can blame Ricky .

Speaker 1

Okay , the now is will still involved from an artistic side , or do you do ? Yeah , so really .

Speaker 2

Yeah , so wills . He's pretty busy . He runs a big farm down in South America right now , but he still has his fingers in . I think you know he's got a lot of practice . You know it was kind of his brainchild initially sure and so he's really , really proud of where we've been able to take it .

For him , it was always more of a hobby , it wasn't really like a business or something like that . He just really loved the idea of , you know , being able to put it all together . But , yes , no , so will when I get him to . That's why we haven't had Many new parks launched lately is because will move the way and I need a new artist .

Speaker 1

I see , yeah right .

Designing Artwork for National Parks

Speaker 2

So if any listeners out there want to help design some artwork , let me know is it only national parks ?

Speaker 1

I haven't looked that close back when I bought one , it was just national parks . But do you do ?

Speaker 2

yeah , that's mainly what we focus on . We do . We do some like we do a lot of custom stuff . One of our biggest custom Company it's kind of a national park , I think it's run by the National Park Services out in Assateague . Okay they're out of Maryland . There it's a national Seashore , I believe is what it's considered . So they have wild horses .

So we do a lot of their hats , we also . I mean what hopefully We'll kind of get in ? We have state park at calm as well but we don't . We haven't done anything with that .

Speaker 1

Okay .

Speaker 2

Yeah , so we kind of do all sorts of stuff , but but part national parks is our main is there one particular park that sells better than another park ? when will started . You know , we kind of did the , the simple math . I think we went to Wikipedia and just said we're gonna do all the Popular parks first .

Yes , smokey does really well , but Smokey Very smoking mountain park they have like 14 million visitors a year . Smoke is probably our number one seller . Okay , we're , we have our biggest footprint with Acadia actually Acadia's , you know it's well trafficked but we're in I think we're in like eight stores in Acadia , which is kind of fun .

So when I visited , you know to be able to get to see our stuff and little stores was was really fun .

Speaker 1

So what was the first Hat which part ?

Speaker 2

I believe , aside from my Sequoia , one which I still have , right , the original .

Speaker 1

Yeah , yeah , you've got . You've got number one , serial number one .

Speaker 2

I do . I do have park at number one I'm really proud of . I think so . Then it really was . He had an initial Patch design for Smokey that we've since then changed , or he's changed . So I think it was like Smokey , rocky Mountain was up there really early , I have to think .

I think I remember Smokey and Rocky were up there , and then Arches was another one . Our Arches patch is really cool , that's . That was one that he was really proud of . And then you said Glacier . Glacier was like our first fun patch , you know . It's really colorful and kind of fun . So that was kind of his first experiment in something a little more wild .

Speaker 1

And not only . We should add not only do you sell hats , but I believe you sell just the patches . Is that correct ?

Speaker 2

Yeah , yeah , so we do patches . I'm trying to get . My magnets are hard , you know that's . But yeah , so we we get a lot of people that buy patches . They just sell them on the backpacks or , you know , they might film on their own .

Speaker 1

So it's kind of like having a piece of luggage that you put all the stickers on where you've been , so just put them on , yeah , sleeping bag or backpack right . So you were a schoolteacher . What did you teach ?

Speaker 2

Started basically just sixth grade science was what I thought for a long time which is fun is geology , and I would say sixth graders are the best . You know a lot of people . They could be sideways when I said I taught middle school , but it was great .

So geologies , you know , I just was teaching kids about the rock cycle and water cycle all day , so I was having fun , it was great . And then I kind of ended up teaching a lot of robotics and coding and taught a maker space class as well . So okay but it was just a lot of fun .

You know being able to work with kids every day and you know watching them be creative was great .

Speaker 1

And you tell me you kind of stepped away from the classroom and you are continuing in the robotic area .

VEX Robotics and Road Trip Bucket List

Speaker 2

I worked for VEX robotics now and that's my , you know , nine to five as I call it . We do your education robotics . We do robotics competitions for kids , a Lot of people . Have you ever watched BattleBots or robot wars or something on Discovery Channel ?

Speaker 1

Yes , I've seen that .

Speaker 2

So would you like that kind of stuff For kids ? But they don't like demolish each other's robots . But there you know , kids are building robots that have different games that they're playing . That's fun . So .

Speaker 1

I mean .

Speaker 2

VEX that that space is unreal . I think we had a world championship in April and May and we had kids from I think the number this year is 43 countries Came to worlds , which I find fascinating . You know , like what ?

What else do you or where else can you get you know , aside from the Olympics or something like that , you know that many countries represented in one area where they're all . The cool part is they're all working together for the most part . I mean they are competing against each other , but they also get paired up with random teams .

It's really satisfying to watch kids kind of on . You know , be their best .

Speaker 1

You've . You've been a lot of places , you've taken some road trips . What's on your bucket list ? Something you want to do ?

Speaker 2

One thing I said I'm not that old , but you know , I feel like I'm getting old for my 40th birthday . I've had this on my bucket list since I turned 30 , because I couldn't afford to do it when I turned 30 okay . Was to go on an Alaskan cruise .

Speaker 1

Oh , wow , okay .

Speaker 2

Have you ever done that ?

Speaker 1

have not done that . It's on our bucket list also , yes .

Speaker 2

So well , I've never been on a cruise period but I , you know , I'm from Wisconsin . I love the cold . I Really have kind of just thought how great it would be . And I've heard you know the cruise is the best way to see Alaska .

Initially because you can actually see different parts of it , even if you're on a cruise boat with you know , 4,000 other people or whatever . I Just think it'd be Great . You know , wake up every morning , see it out range and you know snow , glaciers everywhere Sounds great .

Speaker 1

I want to drive to Alaska at some point , but we'll get there someday .

Speaker 2

That's a haul I spent and we , we spent a lot of time kind of up in like the Pacific Northwest and you kind of I feel like you get a taste of it with some of those mountains up there . But and then , have you ever been ? We went to dance . Have you ever been to dance ? Canada's kind of no British .

Speaker 1

Columbia . I've never been across the Canadian border out west . I've just been out here to Toronto .

Speaker 2

I remember the first , because they banter you can actually like walk on a glacier , and so that was kind of kind of kind of crazy to like think about . So yeah , so Alaskan cruise is my hot bucket list . What , what would your ? Do you have anything else in your bucket list ? The side throne ?

Speaker 1

You know there's a lot of stuff there . I'd still want to go back to Europe and watch a Formula One race , maybe in Italy , so I saw some of those . I just posted a podcast about visiting with my brother 44 years ago and we went to the British Grand Prix and so I want to do that .

And then I have this crazy idea of my wife and I driving all 40 48 states for sure . I would like to go ahead and do Alaska , and I've mapped out this road trip where you touch every state . We're gonna need a bit of time for that one , but that's . That's on my list . We we've done a road trip .

We did a 4400 mile road trip out west from Denver and we made what look like a lap up the coast To Portland and then over to glacier and then down to Yellowstone and and the Tetons and and back to Denver . So that was , that was fun .

Speaker 2

That sounds great .

Speaker 1

Yeah .

Speaker 2

I think when the kids are , when our kids are a little bit older , my wife has this grand vision of , you know , renting an RV and doing that , you know and my kids love camping , so they're . They're all about it in it . My son asked all the time you know when can we go in a camper ? Because we have a little pole behind Papa sure .

He's like when can we go in a camper where you drive it ? You know it's talking about me as like well you know she more years , buddy . I think that'll be in our future at some point .

Speaker 1

Here's a question for you on a road trip . If you could take a road trip with anyone who's living or deceased , who would it be ? What would you drive ? Maybe that geo tracker ? Where would you go ? What would you talk about ?

Speaker 2

Yeah , you know , the first person that comes mine kind of hints that your your road trip idea my grandfather , so my mom's dad , he was an avid traveler and he he visited all 50 states . He's passed away , I think he passed away probably about 20 years ago , okay , but he , he loved to travel . He's knocked down the Cuba when you know you couldn't .

He said he was going on business . But he said he told me later on he just wanted to visit . So he came up with an excuse to get down there . But he , he would . I would love to travel with him . Mmm kind of as an adult , as kids . You kind of get maybe maybe this isn't the correct terminology , but you kind of get pwned off on .

Grandparents sometimes have to work and you know , grab a grandparent babysitting . I have so many fond memories he used to drive Giant Lincoln Town car .

Speaker 1

Okay .

Speaker 2

He , he was crazy . He in his later years he decided he , he was doing leases , but only for a single year , oh , and then he would go turn it in and get a new lease .

But he told me , you know , he was like , well , I never have to do an oil change , I never worried about anything , I just drive it for a year and , you know , turn it in and get a new one . And he , he loved cars .

But he , he had like three or four of those giant Lincoln Town cars in a row and as a little kid you know , not much was cooler than sitting in the backseat of one of those things .

Speaker 1

So absolutely yeah , my dad had one of those and my son he . He loved that car , yeah , so that'd be a good road trip . Car Drive around , yeah , he was .

Speaker 2

He was a character . He's got a couple sayings that stick with me . He always used to say stop signs are for tourists . When we were just driving around town which now as an adult I'm like grandpa that probably wasn't very safe , you know , but he said that a lot , that that was probably like the best .

But he always used to have to say , anytime you know we'd be going on an on ramp , under the interstate or something , he always gave this like away we go Little call , I Think just to keep it interesting for me in the backseat .

But now I do that with my own kids , you know fun and they , they want me to drive fast , you know getting on the highway or something , and I kind of get that same Away we go .

Speaker 1

Yeah , that's great .

Speaker 2

Oh , that comes from him . Do you have anyone that you would drive with ?

Speaker 1

Oh gosh , you know I made a road trip with my dad . He was 73 20 years ago , actually coming up this month . I bought a car and I've said this on the podcast so listeners probably get tired of hearing this story , but it just comes back to mind Bought this little car in San Jose .

Car was 20 years old , little BMW , and the only reason to buy it we were gonna drive it back across route 50 Backroads and he was a truck driver and we just had the best trip . You know it was pre kind of pre cell phone , where you would turn on the recorder . So I was always upset with myself that I didn't have a recorder .

But there's a lot of people .

Speaker 2

I would .

Speaker 1

I would love to ride with , but if I could go right now I would go with him and listen to all those stories again about all of his travels in the truck . So that was that would be fun , yeah yeah , we're asking yeah . That sounds great .

We're about to the end of our virtual road trip here and and I really thank you for for doing this and I know we don't know each other , but I feel like I know you a little better now . Yeah so I love to give my guest an opportunity to .

I love to give my guest an opportunity to promote a business or a charity or or whatever it is they might want to promote . So I'll throw it back to you .

Speaker 2

Yeah , so you can find us at parkcatscom . That's probably the easiest place . We'd love to do something for your listeners . If they they use the promo code or coupon road trip , they can get 30% off their order . We'll have free shipping and everything .

What I love about park cats is I feel like , when people get one , most of the time it's because they have a memory right , like they have a memory of going to the national park . They just kind of want to hang on to that . You know , kind of like we were talking about with all of our road trips .

But yeah , I love that If we could help , you know , help them keep a memory going for a little bit longer , you know , because sometimes some of those trips to national parks you know we they take so much time and effort that you can't just do it . You know every year you can't go back .

Speaker 1

That's why it's fun to have a memory and according to your website , you give back also .

Partnering With Organizations to Promote Parks

Speaker 2

I believe we're trying to partner with , Like smaller organizations kind of outside different parks . You know a lot of times that they have like a friends of you know the smokies or one of those things . We try to find organizations that you know are trying to help give back and promote you know that park or that community .

That's a realm apart if , if you you know anybody Listening has you know some good organizations out there that are doing good outside of national parks .

Speaker 1

We love Learning about them and helping them invest in the community that they're already a part of well , thank you again , joe , for taking a little time here this evening and coming on a day on the road trip guy and You'll just tell people to go visit a national park and buy a park hat .

Speaker 2

Yeah , please do go , go visit . Don't go in the summer unless you are crazy , but but go , I was joke . You know there's a reason why the government and decided said hey , we'll , we'll take this one . I haven't been to a national park . Well , I didn't feel like it was worthy of its name . You know what I mean .

Yeah , just tell people , you know , just get to one if you have it . Yeah , well , thanks for having me on . I've really enjoyed .

Speaker 1

I hope you enjoyed this episode of dan the road trip guy and we look forward to having you back again next time . In the meantime , if you want to find me , you can find me on the internet at danie d an ny neal Neal Dot com . Until we meet up again , keep having conversations and keep driving .

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