Most entrepreneurs know how to sell a product, but struggle when it's time to raise capital. In this episode, Dan Kennedy sits down with attorney and entrepreneur Larry Pino to cover what business owners need to know before approaching investors, lenders, or even family and friends. Larry breaks down the practical and legal realities of capital raising: The difference between 506b and 506c offerings, when crowdfunding makes sense, and how to structure your pitch to be taken seriously. Whether yo...
Jan 23, 2026•54 min•Ep. 216
What happens when a teenage computer whiz discovers Dan Kennedy... but ends up building a church instead of a tech company? In this episode, Dan sits down with Nelson Searcy - Pastor, marketer, and founder of one of the largest coaching programs for church leaders - to unpack how Magnetic Marketing principles helped him launch a church from scratch and scale a coaching empire that's reached thousands of pastors. From direct mail outreach to "seasonal promotions" to retention and stewardship syst...
Jan 16, 2026•47 min•Ep. 215
What do you get when you combine a lawyer, a business builder, a CrossFitter, referee and a father of nine? You get the one and only Ben Glass, and in this episode, Darin Spindler sits down with this longtime "Planet Dan" insider to unpack how he built a life and business by design. From legal marketing to life philosophy, Ben shares how he carved his own modus operandi, why generosity is a business advantage, and what every entrepreneur must do if they want their business to serve their life an...
Jan 09, 2026•49 min•Ep. 214
How do you go from running a top-performing home inspection business... to building a million-dollar info business empire that runs without you? In this episode, Dan Kennedy sits down with longtime Magnetic Marketing insider Mike Crow, who reveals how he scaled and sold his first business, THEN turned his expertise into a thriving coaching platform with masterminds, member ascension, and a business structure that allows him the freedom to take weeks off at a time worry free.. You'll hear how Mik...
Jan 02, 2026•44 min•Ep. 213
If you thought getting customers was the hard part, you haven't paid the price of losing them. In this follow-up episode, Dan Kennedy and Bill Glazer reveal the second half of their 14 strategies for keeping customers glued to you emotionally, financially, and even psychologically. You'll hear why making it painful to leave is smart business, how to spot a defection before it happens, and why triggering a customer's ego might be your most profitable retention tool. Miss these strategies, and you...
Dec 26, 2025•46 min•Ep. 212
Most business owners obsess over getting customers, and then give almost ZERO thought to keeping them. Don't be one of those people. In this episode, Dan Kennedy and Bill Glazer expose the high cost of customer churn, reveal the real reasons customers vanish and deliver 7 no-fluff strategies for turning one-time buyers into loyal lifetime customers . From avoiding the lazy trap of price competition to engineering real engagement, this episode is part 1 of a masterclass in building customer alleg...
Dec 19, 2025•1 hr 8 min•Ep. 211
Is it worth it to step in and try to save a failing business? Is that even possible? Kat Smith, direct-response queen and salon-flipping expert, adamantly says the answer is YES… if you do it right. Join Dan Kennedy and Kat as she walks listeners through her journey of taking a mediocre hair salon and turning it into a money-making machine that outperformed all her competitors. Covering topics like recruiting, staff management, customer loyalty, referrals and drastically improving the marketing,...
Dec 12, 2025•44 min•Ep. 210
From starting his career in civil service to becoming an Amway entrepreneur on the side to eventually achieving immense success as a freelance copywriter and business owner, "Doberman Dan" has learned A LOT from his incredibly unconventional journey. Join Dan Kennedy and Doberman Dan as they discuss the most important lessons he's learned about copywriting from his wild experiences in the direct-response marketing world and the mentors (like Gary Halpert) that led him to become the expert he is ...
Dec 05, 2025•50 min•Ep. 209
Ever wish you could have that special edge that all high-performing salespeople seem to have? What if the thing that makes a salesperson so successful ISN'T necessarily natural talent, but a specific step-by-step PROCESS that, when learned and implemented, turns any mediocre entrepreneur into a profit-making machine? According to sales master Brian Tracy, this seemingly fictional sales process DOES, in fact, exist, and in this episode, he's teaming up with marketing expert Dave Dee to teach ever...
Nov 28, 2025•50 min•Ep. 208
So you're a small or medium-sized business and you don't have a multi-million dollar budget to spend on flashy ads... How do you capture the attention and fascination of your target audience? NYT best-selling author, NSA Hall of Fame speaker and advertising executive Sally Hogshead is here to reveal her key strategies for standing out and creating a MESSAGE (not ads) that people actually want to listen to. Join Dan Kennedy and Sally in this classic 2016 interview as they share timeless, real-wor...
Nov 21, 2025•54 min•Ep. 207
How can entrepreneurs thrive amid this era of commoditization and constant change? Dan Kennedy answers that question by sharing timeless principles found in his book, Almost Alchemy, for creating exponential profit by doing more from fewer and less: Spotting emerging trends, preventing costly losses, and shifting from sales-centric to marketing-centric culture. Dan also reveals how to transform internal inefficiencies into profit, retain customers through value ladders, and design businesses tha...
Nov 14, 2025•48 min•Ep. 206
Out of all the qualities possessed by the most successful leaders, there's one major characteristic that's dying out in millennials (and younger). Which trait is it, and why is it becoming such a rare commodity in the rising generation? Executive business coach, best-selling author and speaker Tony Rubleski sits down with Dan Kennedy to discuss the biggest blunders being made by business leaders today and what they need to do NOW in order to avoid colossal failures in the future. Whether you're ...
Nov 07, 2025•45 min•Ep. 205
It's the age-old question every entrepreneur is trying to answer: How can I manage my business(es) and STILL make time for the kind of life I want to lead? Ben Glass, accomplished attorney, coach, author and father of 9, says the solution lies not in focusing on making as much money as possible, but in becoming very protective and selective with your employees, your clients and your TIME. Join Dan Kennedy and Ben as they discuss how they manage their businesses with ruthless scrutiny so that the...
Oct 31, 2025•50 min•Ep. 204
Thinking about selling your business? The time to get an expert's advice is NOW. That's where Ted Oakley comes in. A wealth management expert with many years of experience working with clients to grow wealth and create income from wealth, Ted reveals the critical mistakes entrepreneurs make when selling their businesses and managing newfound wealth. Tune in to discover why timing is everything when it comes to selling a company, learn why successful business owners often fail spectacularly in th...
Oct 24, 2025•35 min•Ep. 203
So you're thinking of entering the world of info marketing, but maybe you're not sure you're prepared? Or perhaps you're not even certain info marketing will work for you in the first place? Don't worry. Dan's got your back. In this incredibly insightful Q&A episode, Dan Kennedy goes solo to address concerns many entrepreneurs have about info marketing (books, courses, seminars, pricing, etc), as well as tackle some of the biggest questions his students have about becoming an information mar...
Oct 17, 2025•56 min•Ep. 202
Common misconceptions you likely have as a business owner: 1) Your business is going to make money once you get customers, and 2) Selling a product and generating revenue will make you money. According to Steve Wilkinghoff, author of the popular business strategy book "Found Money", the equation for a successful business is so much more complex than a + b = c. Join Dan Kennedy and Steve Wilkinghoff as they discuss the key hidden factors in business that, when properly leveraged, unlock greater p...
Oct 10, 2025•38 min•Ep. 201
The pros agree that too many entrepreneurs (both new and experienced) are far too obsessed with new customer acquisition strategies and woefully unconcerned with retaining the customers they already have. Dan Kennedy and Shaun Buck, co-authors of the No B.S. Guide To Maximum Referrals and Customer Retention , get to the root of why it's so difficult for business owners to commit time and energy towards obtaining customer referrals and boosting retention, while also providing their personal list ...
Oct 03, 2025•43 min•Ep. 200
If your current business model is barely getting you by, wouldn't you want to make the changes needed to allow your business to grow and thrive? Brian Tracy, expert businessman, author and consultant says he's astounded by how many business owners won't move to improve their models because it's "too risky". The real risk? Making no change and slowly dying out. Dan Kennedy and Brian Tracy discuss the traits and habits all salespeople, business owners and company leaders need to adopt in order to ...
Sep 26, 2025•49 min•Ep. 199
When it comes to the Ziglars, passion for sales, motivating individuals and improving lives runs in the family. Continuing Zig Ziglar's legacy as master sales trainer, motivational speaker and influential speaker and author, Tom Ziglar says the family business IS the life-changing business. Join Dan Kennedy as he gains a unique perspective on the life of Zig Ziglar through the eyes of one of the few who knew him best, as well as an inside look at which aspects of sales and business actually lead...
Sep 19, 2025•43 min•Ep. 198
How do potential customers decide whether or not they can trust you? Do you and your salespeople know how to control how you're perceived by prospects? If you don't know the answers to these questions, you may be scaring away tons of money without even realizing it. In this episode, Dan Kennedy teams up with sales training wizard Steve Clark to discuss how to expertly implement trust-based marketing into your business in a world that is becoming increasingly distrusting. MagneticMarketing.com No...
Sep 12, 2025•49 min•Ep. 197
What are the hallmark behaviors of the most successful entrepreneurs? How and where do they invest their time and money? And if they were suddenly stripped of all their money, prospects and customers, what would a successful entrepreneur do first? In this classic interview-style episode, Dan Kennedy provides thorough answers to all these questions AND explains in great detail the five biggest money responsibilities all successful business men and women take special care to follow. No matter how ...
Sep 05, 2025•57 min•Ep. 196
One of the biggest errors anyone in business can make is focusing too intently on hiring "exceptional salespeople" who are somehow able to make sale after sale without burning out AND without much assistance from their superiors. Why is relying too heavily on the skills of the salesperson such a big mistake, and what must business owners do instead? Dan Kennedy answers these questions and more as he teaches his top students his four-box selling system that provides a more thorough approach to se...
Aug 29, 2025•37 min•Ep. 195
You might have the best offer out there, but if you can't gain the attention of your prospects long enough for them to take note, you'll fail before you can even get started. In a world that's saturated with ads more than ever before, how can you hope to win anyone's attention? The answers are in this episode... Dan Kennedy and Bill Glazer discuss in depth the 4 major elements of a compelling offer and how you can adjust each one to make your offer so irresistible, prospects are forced to stop w...
Aug 22, 2025•1 hr 7 min•Ep. 194
How do you get prospects to hand over big sums of money for your high ticket product or service? Whether it's life insurance policies, high-end dental procedures, or anything in between, there's five core essentials you'll need to master in order to sell confidently and successfully. Join Dan Kennedy and his expert guests Jason Stephens and Dr. Charlie Martin as they discuss their veteran-level experience in high ticket sales and key strategies for completing major transactions with price tags o...
Aug 15, 2025•56 min•Ep. 193
How does one Disney insider continue to practice Disney level service in an industry that tends to get a bad rap for its major lack of customer-mindedness? Join Dan Kennedy as he gets a behind-the-scenes look from Vance Morris on Disney management, training and revitalization of the Disney resort experience. Vance also reveals how he's able to continue to train entrepreneurs on providing top-tier, Disney style service in their own businesses. MagneticMarketing.com NoBSLetter.com...
Aug 08, 2025•41 min•Ep. 192
Is it really possible to forecast the economic climate? Is it all unknowable chaos? Or is there a discernable pattern? And if there is a pattern, how can we figure it out? Best-selling author and financial editor Harry Dent Jr. says he already has. Speaking with Dan Kennedy and his Diamond members, Harry explains the four-season cycle he's used in combination with demographics to provide huge insights on what's to come. MagneticMarketing.com NoBSLetter.com...
Aug 01, 2025•40 min•Ep. 191
Are you currently investing time and money into targeting your marketing to the best prospects? Or are you paying the price later on the backend dealing with low value customers? In part two of this two-part episode, Dan teaches how any entrepreneur can stop "broadcasting" aka throwing as wide a net as possible, and start "narrowcasting" aka picking the perfect people who are eager to buy your product or offer. Be sure to check out part one first! MagneticMarketing.com NoBSLetter.com...
Jul 25, 2025•36 min•Ep. 190
When choosing a market, are you aiming for the broadest group possible? Or are you trying to target a very specific segment of the market? Which strategy is more effective? Dan Kennedy has some opinions... In part one of this two-part episode, Dan discusses the 10 most important pieces of criteria to consider when determining whether the market you've selected is spot on for your business. Come back next week for part two where Dan breaks down the key specifics between simple marketing and exper...
Jul 18, 2025•32 min•Ep. 189
Napoleon Hill was fundamentally BROKE in the latter end of his life? HOW? Dan Kennedy says Hill's situation isn't actually that unheard of - Dan knows a lot of people who have a lot of income, but no real lasting wealth. Again this begs the question: HOW?? If you want to make sure you're attracting as much wealth as humanly possible, there's a few common yet terribly false ideas about money you're going to have to get rid of TODAY. In this episode Dan covers the major myths entrepreneurs believe...
Jul 11, 2025•1 hr 2 min•Ep. 188
Want to make sure you're always top of mind when it comes to your current customers as well as your prospects? Turns out there's a strategy you can use in your marketing now AND forever that keeps YOUR business a topic of conversation amongst your dream customers. Tune in to hear Dan Kennedy reveal this strategy and provide priceless guidance in answer to some of his students' toughest questions! MagneticMarketing.com NoBSLetter.com...
Jul 04, 2025•1 hr 5 min•Ep. 187
