Feeling burnt out by the awkwardness and stress induced by the same cringe and pressure-filled sales scripts you've been using for years? Time to ditch the out-dated sales methods for a new sales technique that eliminates antiquated sales language, confidently clears away objections and ultimately reduces rejection. Trust-based selling expert Ari Galper shares the 4 key components of his game-changing sales approach that naturally builds trust, diffuses objections and allows you to identify your...
Apr 11, 2025•52 min•Ep. 175
The art and science behind constructing good pieces of copy (and entire copywriting campaigns) can be a tricky code to crack. Thankfully you don't have to start from scratch. In part two of this two-part episode, Bill Glazer continues his walk-through of the wildly successful 3-step campaign he crafted for one of his clients, including all the clever little tips, tricks and tactics that have continually given him a major edge on the competition! Make sure to check out part one first before divin...
Apr 04, 2025•34 min•Ep. 174
If only there was a checklist of must-have items in any copywriting campaign, put together by an expert copywriter whose work with clients have yielded undeniably successful results... Oh wait, there is. Join Bill Glazer as he walks step-by-step through actual campaigns he's put together for his clients, highlighting all the do's and do not's of each piece of written and spoken copy (envelopes, online ads, testimonials, video material, and more!!) Make sure to catch part two next week! MagneticM...
Mar 28, 2025•38 min•Ep. 173
Countless potential customers of yours are online right now, looking for the solution to their problem that YOU can give them, if they only knew where to find you... In part two of this two-part episode, Mike Koenigs continues to reveal his secrets for creating and placing video content online in a way that gets your information out and seen in front of your dream customers FAST. Be sure to give part one a listen first! MagneticMarketing.com NoBSLetter.com...
Mar 21, 2025•34 min•Ep. 172
You have GOT to spend as much time (if not, more) on the marketing of your product as you do on the creation of your product. One of the best ways to market your product is using video, but with so much content online, what can you do to make sure YOUR videos get seen AND engaged with? Mike Koenigs, Expert consultant at getting information out and engaging potential customers using video, shares the secrets he's used to help novices as well as big names like Tony Robbins get their content right ...
Mar 14, 2025•34 min•Ep. 171
It's true that many entrepreneurs reject convention and rules, and that often allows them greater freedom and creativity to innovate and excel. However, what an entrepreneur CANNOT afford to reject is *structure*, especially when it comes to managing time effectively and keeping a schedule that makes you powerfully productive. In part two of this two part episode, Lee Milteer teaches specific ways you can identify and say "No" to the things that suck valuable time out of your life and implement ...
Mar 07, 2025•33 min•Ep. 170
As an entrepreneur, TIME is your most valuable currency. Unfortunately, too many entrepreneurs don't even realize how much time they waste every single day, especially to people and tasks they believe to be of utmost importance. How do you discern what deserves your attention vs. what to discard or delegate? Lee Milteer, longtime friend and business partner of Dan Kennedy and top expert on entrepreneurial efficiency shares clear and concise ways you can cut the clutter out of your day and allow ...
Feb 28, 2025•33 min•Ep. 169
Are you focusing on what will give you the most leverage in business? Are you sure you even know what those things are? Continuing right where he left off last week, Dan reveals the 4 optimal kinds of leverage you can use in your business for maximum efficiency and growth right now! And as a bonus, Dan also uncovers what he believes to be the biggest "rocks", or pillars of focus for your business, no matter what your niche may entail. Be sure to check out last week's part one first! MagneticMark...
Feb 21, 2025•46 min•Ep. 168
How are you leveraging your assets to your advantage in business? Your money, marketing, influence, your network, your story...? Have you ever tried leveraging perceived liabilities into assets? What truly is the best lever for leverage, and how do you best apply it? All of these questions and more are answered by Dan Kennedy himself as he uses his decades of wisdom in marketing to illustrate the 4 best ways you leverage your assets to your advantage and the continual growth of your company/busi...
Feb 14, 2025•44 min•Ep. 167
Ad costs draining your wallet? Perhaps it's time to give FREE publicity a try. It may sound far-fetched, but give public relations virtuoso Paul Hartunian a half hour and he'll show you just how possible it is to convince reporters to report (favorably) on you and your product! In part two of this two-part episode, Paul dives deeper into the topic of securing free publicity, sharing his famous buying of the Brooklyn Bridge story and revealing the most important components of any publicity campai...
Feb 07, 2025•42 min•Ep. 166
Ad costs are climbing by the day. If only there was a proven way to score thousands of dollars worth of publicity for free... Actually, according to marketing genius and public relations expert, Paul Hartunian, there is an exact formula for it. In part one of this two-part episode, Paul dives into the world of free publicity and how the consistent refining of his free publicity formula earned him $1 million in free press... and how you can do the same! Be sure to check out part two next week whe...
Jan 31, 2025•37 min•Ep. 165
How well do you do when it comes to negotiation in business? Do you find it easy to make a good deal? Or do you usually end up feeling like you got bested by the other guy? George Ross - aka Donald Trump's previous chief negotiator - has some advice for you... Drawing on his decades as a real estate lawyer and executive vice president & senior counsel of the Trump Organization, George Ross teaches the essential tactics and strategies you need to know in order to give your negotiator skills a com...
Jan 24, 2025•52 min•Ep. 164
In part two of this two-part episode Bill Glazer, longtime student turned business partner of Dan Kennedy, reveals the remaining 9 lessons of "outrageous advertising", using a variety of real examples from his successful menswear business and other incredibly successful businesses. (His lesson on testimonials is especially thorough.) Whether you've been needing extra guidance on how to better incorporate testimonials or up your "swipe and deploy" game, Bill's 18 lessons will definitely help, no ...
Jan 17, 2025•49 min•Ep. 163
Bill Glazer, longtime student turned business partner of Dan Kennedy, has a wealth of knowledge and experience when it comes to creating advertising so startling, so eye-catching, that prospects can't help but stop whatever it is they were doing to give it their full attention. In part one of this two-part episode, Bill reveals the first 9 lessons of "outrageous advertising" you MUST implement in your business if you want to drastically increase not only your sales, but your customer retention a...
Jan 10, 2025•56 min•Ep. 162
As a Lebanese immigrant to the United States, Nido Qubein knows what it takes to capitalize on the American dream. When he first came to America, he had almost no understanding of the English language. Today his resume includes chairman of the Great Harvest Bread Company, President of High Point University and board member of several companies. Using wit and humor, Nido teaches from stage how to put yourself in the mindset you'll need in order to break down barriers and create the best possible ...
Jan 03, 2025•1 hr 9 min•Ep. 161
Are you an expert in your field finding yourself dying to get away from the frustrating demands of your current business? Or maybe you're looking for a simple way to earn additional income while managing your current business? Information marketing may just be the answer for you. In part two of this two-part, value-packed episode, Bill Glazer reveals the 17 best models for information marketing businesses, as well the 6 most commonly made mistakes that inexperienced information marketers make. B...
Dec 27, 2024•31 min•Ep. 160
Looking for a side gig? A retirement gig? OR do you really just wish you could quit your job but continue to make money from your area of expertise? Sounds like it's time to get started in information marketing! In part one of this two-part, value-packed episode, Bill Glazer shares from the Super Conference stage how he went from burnt-out menswear retailer to information marketing giant in just a few short years - AND the steps YOU can take to get started as an information marketer and expert i...
Dec 20, 2024•42 min•Ep. 159
True or false: In order to be an immensely successful marketer, you need to understand the psychology of why people buy in the first place. While you don't exactly need a degree in human psychology, the answer is absolutely: TRUE. Yanick Silver, one of the mavericks of early internet marketing, is also an expert at understanding and using psychological "hot buttons" to dramatically increase the effectiveness of marketing and skyrocketing sales. These psychological motivators he teaches from stag...
Dec 13, 2024•1 hr•Ep. 158
What if there was one action you could take that would quickly help you build leads and grow your list, gain massive credibility, fame and prestige with your audience AND allow you network and develop more products with great efficiency? That one action is this: writing and publishing a book! Adam Witty, expert on authority marketing, shares from stage the top 10 ways writing a book in your area of expertise can be an absolute game changer for the upward momentum of your business. MagneticMarket...
Dec 06, 2024•45 min•Ep. 157
If you hire a promising candidate only to have them fail out of their job after three months, how much money did you lose? Hint: You're losing A LOT more than just their three months pay. A bad employee can ruin relationships with long-time customers, crush productivity and destroy morale, equating to huge monetary losses for you and your business. Barry Shamis, CEO of the international consulting firm Selecting Winners, is here to give his expert advice for how you can improve your system for h...
Nov 29, 2024•1 hr 14 min•Ep. 156
Dave Dee, master magician and expert marketer and salesman, knows what it takes to develop a "psychic" advantage over your prospects and make them more agreeable with you and much more likely to spend their money on what you have to offer. Hint: The "magic" he uses is much more practical than you think. In this episode, Dave covers three major components and techniques that, when combined, take your wary, untrusting prospects and turn them into friendly, loyal customers who look forward to doing...
Nov 22, 2024•50 min•Ep. 155
Too many have bought into the belief that public speaking is the #1 fear, but that assumption is an absolute lie, and it's keeping you from pursuing some massive opportunities to grow your business. Paul Hartunian, master speaker and expert in publicity is here to tear down all your objections to getting on stage on making a ton of money and spreading your message to more people faster than ever before. He'll also provide some guidance on how to get started! MagneticMarketing.com NoBSLetter.com...
Nov 15, 2024•1 hr 5 min•Ep. 154
High turnover, unsatisfactory productivity, slow workflows, inconsistent or low sales, poor morale... if any of this reminds you of your current business, it may be time to bring in a new performance management system. Vince Ripoli, the man who helped Bill Glazer and countless others take their businesses to the next level via implementing proven performance management systems, shares from the Super Conference stage the key components to building a system that inspires team members to improve da...
Nov 08, 2024•53 min•Ep. 153
In a world jam packed with ads everywhere you go, does your advertising stand out? Bill Glazer, longtime business partner of Dan Kennedy and outrageous advertising expert, knows A LOT about what it takes to get prospects to pay attention (and pay you money!) Speaking from stage, Bill uses examples from his and Dan's marketing, as well as their students' marketing to illustrate which techniques work best for grabbing your audience's attention and getting them to do business with you. Get ready to...
Nov 01, 2024•58 min•Ep. 152
There are MANY ways to make grievous mistakes in selling. How many might you be making? In the second half of this two-part episode, Dan Kennedy reveals more big errors commonly made in selling, as well his method for writing sales scripts that ensure consistent results. Be sure to check out part one first before diving in! MagneticMarketing.com NoBSLetter.com...
Oct 25, 2024•35 min•Ep. 151
You spend valuable time and resources on effective marketing that drive people to your business wanting to know more. All that effort and money can be thrown down the drain all too easily if you don't make sure to mind the giant gap that tends to open up for so many entrepreneurs at this stage. In part one of this two-part episode, Dan Kennedy explains the true relationship between marketing and sales, the purpose of each and the common mistakes that must be avoided once prospects find their way...
Oct 18, 2024•35 min•Ep. 150
Tom Hopkins, "America's #1 sales trainer", returns to the Magnetic Marketing podcast to continue his coaching on the vital fundamentals of sales that every entrepreneur should know. From test questions, to handling concerns, to actually closing the sale, Tom expertly teaches each topic with wit, experience and humor. Be sure to check out part one first! MagneticMarketing.com NoBSLetter.com...
Oct 11, 2024•53 min•Ep. 149
One of the most important steps in the learning process after internalization is reinforcement, meaning you regularly revisit the basics in order to keep your skills sharp. Tom Hopkins, known as America's #1 sales trainer, advises that the same principle applies to mastering sales. In part one of this two-part episode, Tom takes to the stage at one of Dan Kennedy's powerful Super Conferences to share the most important fundamentals of sales on which every entrepreneur/salesperson must build thei...
Oct 04, 2024•55 min•Ep. 148
Who are you allowing to have the most influence on you, your life and your business decisions? Is it the pessimists? The nay-sayers? Or those who mean well but really don't understand at all? How can you expect to make swift progress when you're continually slowed down by these voices? Lee Milteer returns to share the incredible speed-boosting benefits of joining a mastermind group, and how associating with like-minded people can be the game changer your business has been waiting for! MagneticMa...
Sep 27, 2024•32 min•Ep. 147
In the second part of this two-part episode, Bill Glazer reveals the remainder of the critical components entrepreneurs need to implement if they want to take their businesses to the next level. Joining Bill on stage to talk about some of his "100k ideas" is Dean Killingbeck, expert in outrageous, attention-grabbing advertising. Be sure to check out part one first for maximum impact! MagneticMarketing.com NoBSLetter.com...
Sep 20, 2024•32 min•Ep. 146
