Herb, Ep 2: A Legal Strategy - podcast episode cover

Herb, Ep 2: A Legal Strategy

Aug 01, 202331 minSeason 4Ep. 2
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Episode description

Worried that all their work creating Mobil's personality and a multi-pronged issue advertising campaign to go with it would go to waste if the TV networks deemed it all "propaganda" Herb and his boss looked to the courts for protection. In this episode we follow the "corporate free speech" movement through the courts, where it got a big assist from tobacco lobbyist-turned-Supreme Court justice Lewis F. Powell. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Herb, Ep 2: A Legal Strategy | Damages podcast - Listen or read transcript on Metacast