A Tip For Naming Things - podcast episode cover

A Tip For Naming Things

Jun 16, 20251 minSeason 2Ep. 146
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Episode description

Did you know that Brooklyn's Bay Ridge was once called Yellow Hook? The name was changed during a yellow fever outbreak to avoid the negative association. This fascinating historical tidbit teaches us a valuable lesson about the importance of researching potential names for your business or project to avoid unfortunate disease-related connections.


Music is by Marcus Thorne Bagala. Find us everywhere at https://dailytipspodcast.com.



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Transcript

Arielle, when I read this tip on our list, I described it as a word salad mad lib. What is this? Yeah, I'll read the tip as it's written and then I'll, I'll explain. It says, fun fact: yellow hook to Bay Ridge.

aka

do a disease slash competing word check. What do I mean by this? Maybe you're familiar if you live in Brooklyn or around Brooklyn with the City of Red Hook? But are you familiar with the city of Yellow Hook? You're probably not because the name was changed to Bay Ridge and the reason the name was changed to Bay Ridge is because of the yellow fever outbreak. They did not wanna be associated with the word yellow anymore.

So, this is both a fun fact history lesson and a tip of the day to say that you should maybe do a little bit of, uh, keyword research and, and check if there are diseases named after the thing that you are trying to, um, name. Thoughts? How was that for a tie-in? That was a trying something new here? If naming a thing, make sure it's not accidentally a deadly disease is a good tip. And that was pretty efficient too. I'm, I'm proud of that. Hope we got the point of that one across. Happy Monday.

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