Do you have a site with mixed content - both YMYL (Your Money or your Life) and other types of content? Do you know if that is best for organic traffic?Hello. Thanks for listening to SEO tips today.Here’s the takeaway: for that YMYL content to rank (and that’s content where Google thinks could have an impact on the searcher’s current or future well-being (physical, financial, safety, happiness, etc.). You need to break the site in two.As you probably know, YMYL content needs to be created with a...
Jul 14, 2021•1 min
Google updated its User CTR PatentHello. Thanks for listening to SEO tips today.Yes, they say that they don’t use click-through rates, but they just filed an update to their CTR patent. You should read Bill Slawski’s analysis to make up your mind. I’m in the camp of using user signals (and we know that Bing does), so I think it’s worth adding to your SEO processes.Thanks for listening. Come back tomorrow for another SEO tip.
Jul 13, 2021•42 sec
Did you know that Google can figure out *who* wrote your site content?Hello. Thanks for listening to SEO tips today.John Mueller says they use something called recognition where they spot writing patterns that they know comes from a particular author, even if there isn’t a bio on the site. However, Google still recommends a biography and links to your author’s social media profiles. Now is the time to develop even deeper relationships with subject matter experts to write your content (vs. unknow...
Jul 12, 2021•52 sec
Spotify had made sharing podcast content easierHello. Thanks for listening to SEO tips today.Spotify lets you share a specific timestamp from a podcast. When you tap the share button, you’ll see a toggle option that enables you to create a link for the particular spot in the podcast you want to share. This is also helpful as a host if you’re going to share specific mentions of resources or other people in your marketing promotions for each episode. Learn more here.Thanks for listening. Come back...
Jul 08, 2021•33 sec
Subfolders vs subdomain - which is more effective when you’re consolidating your website?Hello. Thanks for listening to SEO tips today.Here’s the tip (and is what I recommend to clients): moving to a subfolder almost always increases trafficBut don’t take my word for it. Rand Fishkin recently shared 14 case studies around how moving a subdomain to a subfolder (almost always) increases search trafficAnd how moving from a subfolder to a subdomain (almost always) decreases search traffic. I’ve adde...
Jul 07, 2021•41 sec
Let’s talk about RSS feeds.Hello. Thanks for listening to SEO tips today.Google recently announced an updated use for RSS - allowing users to follow brandsI spotted this announcement on the Chromium blog - an option to enable Android users (using Chrome Canary) to follow their favorite websites and opt into RSS feed updates via a “follow” button. Just when you thought RSS had died - here’s another reason to keep it alive and up to date. I kid, of course, as Bing LOVES RSS feeds and podcasts are ...
Jul 06, 2021•1 min
Let’s talk about the Google I/O Updates that impact SEOHello. Thanks for listening to SEO tips today.Here’s a quick overview of the updates from Google I/O that impact SEO.1. Google announced their new natural language engine - that they call MUM (the Multitask Unified Model). This model will allow them to answer sophisticated queries such as: "I’ve hiked Mt. Adams and now want to hike Mt. Fuji next fall. What should I do differently to prepare?" It also gives users answers from different search...
Jul 02, 2021•3 min
Let’s talk about GA4 and its different terminologyHello. Thanks for listening to SEO tips today.Let’s talk about two different terms you’ll find in GA4 that are not in the older version of Google Analytics.Google Analytics 4 Bounce Rate (Why It Isn’t In GA 4)In GA4, Google has flipped it to engagement rate, which is “engaged,” a session must either result in a conversion, last over 10 seconds, or have multiple screens or page views. This article also goes into an explanation of the new page valu...
Jul 01, 2021•1 min
Let’s talk about Facebook GroupsHello. Thanks for listening to SEO tips today.1.8 Billion People Use Facebook Groups Every MonthThis is a HUGE amount of potentially untrackable visits to your site - Facebook groups are a part of that “dark web” you heard talked about - unless, of course, you’re in the group, and you’ve shared a link with UTM tracking. So how do you take advantage of this audience?Well, If your audience is active in Facebook groups, you can often reach out to an admin to see if y...
May 12, 2021•1 min
How to Create a plan to build a Page or Hub that sets you up as a Topical AuthorityHello. Thanks for listening to SEO tips today.This article from OnCrawl was an intense read, but the most helpful part I picked up is the following tips around creating a topical map before creating a content hub, which includes: Crawl your competitors’ sitemaps to understand their topical maps.Pull Google Trends - the related queries and related topics.Collect data from autocomplete and search suggestions.Notice ...
May 11, 2021•2 min
Let’s talk about whether Mobile Only Indexing might be impacting your site.Hello. Thanks for listening to SEO tips today.If you were not aware, Google announced that they would crawl all sites (desktop or mobile) with the mobile-only crawler. This announcement means that if you have anything on your desktop site that is not on the mobile view (content, comments, reviews, etc.) - those will not be in the new index. They started dropping desktop-only sites (March 2021) out of their index, but the ...
May 10, 2021•2 min
How much of an impact will Web Core Vitals have on your organic traffic? Learn more in today's SEO tip.View podcast show notes at:https://wostrategies.com/podcast/seo-tips-flash-briefing/web-core-vitals-impact-on-website
May 04, 2021•4 min
Let’s talk about optimizing your podcastHello! And thanks for listening to SEO tips today.First of all, did you know that (based on the State of Podcasting Listening 2021 report) the number of Americans listening to a podcast (80 million) is more than the number of Americans who reported ever using Twitter, TikTok, or Snapchat? And Spotify’s US podcast listenership is on track to be larger than Apple’s! According to a new market forecast, Spotify’s U.S. podcast listenership will surpass Apple Po...
May 03, 2021•2 min
Google’s newest data setHello! And thanks for listening to SEO tips today.Let’s talk about Google’s newest data set and how I think they might apply it to search.Google is going to offer heart and respiratory rate measurements using just your smartphone’s camera. I think this is creepy. I wonder what they will do with this data? They already have patents filed around keeping the user’s voice and emotional state in mind when providing search (or voice) results. If you are not taking into account ...
Apr 12, 2021•1 min
Free public speaking tipsHello! And thanks for listening to SEO tips today.Last month I also released a new podcast episode on the Digital Marketing Victories podcast. If you're interested in public speaking tips, or how to speak persuasively on Zoom meetings, or need suggestions about how to improve your soft skills but are introverted, this episode is for you! https://digitalmarketingvictories.com/podcast/episode-8-brenden-kumarasamy/Thanks for listening. Come back tomorrow for another SEO tip...
Apr 09, 2021•44 sec
Google Has Updated My Business Guidelines For Co-Working SpacesHello! And thanks for listening to SEO tips today.The update mentions that if your business location is out of a co-working space, it must have signage, accept customers, and have staff at the site eligible to have a Google My Business listing with a coworking address. This change is an improvement over the outright ban on coworking spaces as business locations.Thanks for listening. Come back tomorrow for another SEO tip.
Apr 08, 2021•41 sec
Let’s talk about the SEO tools and resources that I discovered last month.Hello! And thanks for listening to SEO tips today.Today’s tip is just going to be a quick rundown of the new tools and resources that I’ve discovered and bookmarked. Let’s get into it.Here are the newly released SEO tools that are worth checking out:SEOAsked.com - This is a directory of quotes from Googlers from SEO’s questions. This site makes my homegrown Trello board, where I save these quotes for audit documents (and c...
Apr 07, 2021•3 min
Today’s tip is going to focus on whether any benefit to adding audio files to your website.Hello! And thanks for listening to SEO tips today.And the latest from Google, No. There is no SEO benefit to audio versions of text posts.Unlike photo and video, Google doesn’t do anything special with audio content that is not part of a podcast, and it’s not processed separately by Google. However, IF you have audio in a podcast format and surface it via an RSS feed, Google can index it via your podcast f...
Apr 06, 2021•58 sec
Curious about the new brand associations in Google Search Console? We are going to talk about what they are in today’s tip.Hello! And thanks for listening to SEO tips today.This new feature lets you link your Google Search Console account to any other Google property (Analytics, YouTube, etc.) and “ can unlock more functionality for your site.” This feature helps Google associate your entities together. Every webmaster should go ahead and associate all of your Google properties together. There’s...
Apr 05, 2021•42 sec
Do you know much of your direct traffic is actually Google Discover?Are you suspicious that your direct traffic might instead be Google Discover traffic? Learn more about how to get a sense of this in today's tip.Hello! And thanks for listening to SEO tips today.Unfortunately, Google Discover is recorded as “Direct” in your analytics, though you can add a filter to your Google organic traffic in Google Analytics to find out how much. You can go to your traffic report, flip to Google as your traf...
Apr 02, 2021•2 min
Topical expertise and rankingHello! And thanks for listening to SEO tips today.Google’s John Mueller said they could recognize if a site has a good reputation on a specific topic area. Websites should work to build a reputation within a particular topic area. Additionally, I’ve seen via the various search algorithm updates over the years that being too broad topically for a website could be more challenging from a ranking perspective.If you’re curious about your current topical authority, it tur...
Apr 01, 2021•1 min
Let’s talk about the SEO tools and resources that I’ve recently discovered.Hello! And thanks for listening to SEO tips today.So today’s tip is just going to be a quick rundown of the new tools and resources that I’ve discovered and bookmarked. Let’s get into it.I found a great case study around strategically allowing indexing of your faceted navigation based on search volume to increase organic traffic. I also found case study from Deloitte on how improvements in mobile site speed positively aff...
Mar 10, 2021•2 min
Let’s talk about Keyword Research Tips For YouTube VideosHello! Thanks for listening to SEO tips today.This tidbit comes from the YouTube Creator Insider channel, where members of YouTube’s search and discover team answer questions from users. In their video about search and discovery, they shared the following. Here are their three recommended tactics for keyword research:Audience InsightsGoogle TrendsCompetitor AnalysisAudience Insights are found within YouTube Analytics and show creators what...
Mar 09, 2021•2 min
Finding missing URLs that need redirects during website migrationsWe are going to talk today about all of the ways you can find URLs with backlinks to your site that might need redirects during website migrations.Hello! Thanks for listening to SEO tips today.All week I’ve been living in spreadsheets over the past month- tracking down the links that were missed during the original round of redirect mapping for a client’s recent website migration. This client site has been migrated quite a few tim...
Mar 08, 2021•4 min
Tips around robots.txt file and workaroundsHello, and thanks for listening to SEO tips today.Just last week a client asked me where the best place to put an XML sitemap file was, which made me curious as to whether there are best practices for robots.txt file locations as well.When it comes to an XML sitemap file, the best practice is to have it at the root of the domain it covers, and usually, it’s at domain.com/sitemap.xml. BUT if you list the XML sitemap file and submit it via Google Search C...
Mar 04, 2021•2 min
Today we are going to highlight a few stats focused on how important it is to be mobile friendly.Hello! Thanks for listening to SEO tips today.So I wanted to share some great insights on our increasing mobile use here in the US from App Annie.The highlights:We collectively spent 4.2 hours on our phones in 2020 (a 20% YOY increase).This increase is the greatest in the Gen X/Baby Boomer dynamic.And as a reminder, Googlebot is crawling mobile-first, and all desktop-only content will be dropped some...
Mar 03, 2021•2 min
Hello! Thanks for listening to SEO tips today.Today’s tip is from Brody Clark. (or @BrodieSEO on Twitter)There are now two reports in Google Search Console that reports on your site’s news performance, but they measure different things.The first report is under the Search Results tab where you can filter to news queries. That will show you results returned in the “news” tab and will show a sampled version of these queries. The second separate Google News report you can see on the right rail insi...
Mar 02, 2021•1 min
Big Tech is using your voice to personalizeHello! Thanks for listening to SEO tips today.Let’s talk today about how the big discovery algorithms might be using aspects of your voice to personalize to you and the impact on marketers.Spotify was granted a patent (originally filed in 2018) for technology that analyzes listeners’ voices and background noise to suggest content based on their mood, gender, age, accent, or even social setting. The patent outlines that it uses the speaker’s pitch to det...
Feb 09, 2021•2 min
How to request that search bots index your contentHello! Thanks for listening to SEO tips today.After months of the “request indexing” tool being unavailable, the feature returned right before the end of 2020. Many SEO’s praised its return, but that was about it; SEOs went on about their day. We didn’t hear much about how the feature changed or any limitations it might now have.You can submit about 10-12 a day before it throws you an error. Of course, both search engines also lean heavily on con...
Feb 08, 2021•3 min
Google’s Question HubToday, let's talk about Google's question hub.Hello! Thanks for listening to SEO tips today.Google has released https://questionhub.google.com/ . By creating a free account SEOs can use the tool for content generation. In their announcement, they said that:“We collect unanswered questions directly from users to identify content gaps online.”You sign in with your personal Gmail account (as it’s not available for Google Workspace users, just as an FYI).And then, you browse the...
Feb 05, 2021•2 min
