Conversations - Jordan Swindell

Jordan Swindell is from a dirt racing family in Arkansas, and together with husband Kevin Swindell, the two have built several businesses, including their Swindell SpeedLab brand, which sells apparel and driver gear, and their sprint car team which has featured drivers like Christopher Bell, Spencer Bayston, and Sammy Swindell. On a day-to-day basis, Jordan is busy with running the businesses, creating new merchandise ideas, and working with her team's partners. She joins the show to chat about the challenges of running a business in 2020, why she can't watch her sprint car when it's on track, how her and Kevin work together, and much more.