Why Social Media is not #EdTech

• Show Outline
  • Fred and Jethro: What’s New
  • “Raising Cyberethical Kids: An Audio Course”
  • You Are There – Signing of the Declaration of Independence
  • Educators are eager to use social media in and out of the classroom
    • Garett Talcott (@vividmichael) (TikTok) - #2021–03–24 Kindergarten teacher goes viral for enthusiastic remote field trip to zoo - #2021–03–23 Redmond kindergarten teacher gains social media fame for unique virtual lessons
    • Emmanuel Robinson (@RobsRobins) (Twitter) (_mannymoves) Instagram - #2021–03–04 Atlanta’s ‘Teacher Bae’ And His Virtual Classes Have Gone ViralAtlanta’s ‘Teacher Bae’ And His Virtual Classes Have Gone Viral - #2021–03–01 Meet Atlanta’s ‘Teacher Bae’ whose virtual classes have gone viral
    • Phil Cook (@chemteacherphil) - #2020–01–17 TikTok’s favorite chemistry teacher wants you to be careful with hydrogen peroxide
  • The Lure of Fame / The Need for Cash - #2018–08–31 Teachers Are Moonlighting As Instagram Influencers To Make Ends Meet
  • Defining EdTech
    • the combination of IT tools and educational practices aimed at facilitating and enhancing learning.
  • 92% of teachers believe tech is going to have a major impact on the way they educate their students in the near future
    • https://builtin.com/edtech
  • Privacy and Educational Technology
    • https://studentprivacy.ed.gov/
    • Family Educational Rights and Privacy Act (FERPA)
    • Protection of Pupil Rights Amendment (PPRA)
    • Potential challenges:
      • Intellectual property
      • Information sharing
      • Web hosting
      • Data storage
  • Benefits of EdTech
    • For Students
      • Increased collaboration
        • Response: potential for bullying
      • 24/7 access
        • Response: increased pressure, no down time
      • “Flipping the classroom”
        • Response: challenging shift in traditional power dynamic
      • Personalized educational experience
        • Response: possible loss of core educational goals
      • Attention-grabbing lessons
        • Response: ADD is already a problem; boredom happens
    • For Teachers
      • Automated grading
        • Response: growing emphasis on standardized tests and machine-readable answers is the opposite of personalization
      • Classroom management tools
        • Response: using edtech to manage classroom reduces actual teacher-student interaction
      • Paperless classrooms
        • Response: favors more tech-savvy teachers, has potential to increase digital divide
      • Eliminating guesswork in assessment
        • Response: again, pushes concept of standardized testing and scoring
    • Hack Education Audrey Watters http://hackeducation.com/2019/12/31/what-a-shitshow
  • Social Media Is NOT EdTech
    • Not specifically designed for classroom use
    • No specific privacy protections for students and families
    • Increased risk of misuse of information
    • Much more difficult to monitor
  • Some pedagogical benefit but care is required

Buoyancy Digital is proud to be the inaugural Mission Partner for the Cybertraps Podcast series. A digital advertising consultancy with an ethos, Buoyancy was founded by Scott Rabinowitz, who has been in digital media since 1997 and has overseen $300 million in youth safety compliant ad buys across all digital platforms. For IAB, Google and Bing accredited brand and audience safe advertising sales solutions, media buying and organizational training for media publishers, let’s chat. For more information on working with Scott & Buoyancy Digital, visit BuoyancyDigital.com or @scottrmedia on LinkedIn.

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